El consumo femenino de la imagen de la mujer en la publicidad : el sexismo en las campañas publicitarias rechazadas por la audiencia
García-Muñoz, Núria (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat)
Martínez García, Luisa del Carmen (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat)

Date:	2009
Abstract:	This article presents the results of research into the perceptions and attitudes of women with regard to gender representations in advertising discourse. This study is part of a research project begun in 2005 on the subject of the consumption of the image of women in advertising and the media carried out by the Catalan Institute of Women (ICD) of the Catalan regional government, the Generalitat. From a qualitative perspective, results are obtained about the significance that women assign to gender representations. The recipients' evaluation and conceptualization of advertising and sexism demonstrate that a number of stereotypes that continue to exist in the media are distant from social reality.
Rights:	Tots els drets reservats.
Language:	Castellà
Document:	Article ; Versió publicada
Subject:	Reception ; Audiences ; Representation ; Gender Studies ; Discrimination ; Advertising ; Women ; Stereotypes ; Media ; Sexism ; Recepción ; Audiencias ; Representación ; Estudios de género ; Discriminación ; Publicidad ; Mujeres ; Estereotipos ; Medios ; Sexismo
Published in:	Trípodos, N. 24 (2009) , p. 149-160, ISSN 2340-5007

12 p, 60.8 KB

The record appears in these collections:
Research literature > UAB research groups literature > Research Centres and Groups (research output) > Social and Legal Sciences > GRISS (Grup de Recerca en Imatge, So i Síntesi / Grupo de Investigación en Imagen, Sonido y Síntesis)
Articles > Published articles