Per citar aquest document: http://ddd.uab.cat/record/132336
Vanishing acts : creative women in Spain and in the United States
Grow, Jean (Marquette University)
Roca, David (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i de Publicitat)

Data: 2012
Resum: This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede's dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the 'fraternity culture' or 'territorio de chicos' of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, one that may adversely affect the creative process and impact women's upward mobility.
Drets: Tots els drets reservats.
Llengua: Anglès
Document: article ; recerca ; preprint
Matèria: Advertising ; Gender role in the work environment ; Organizational structure ; Social status ; Employees ; Women employees - Research ; Work environment - Research ; Spain ; United Satates
Publicat a: International journal of advertising, Vol. 31, Num. 3 (2012) , p. 657-679, ISSN 0265-0487

DOI: 10.2501/IJA-31-3-657-679


Preprint
28 p, 304.4 KB

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