Quality choice and advertising regulation in broadcasting markets
González-Maestre, Miguel (Universidad de Murcia. Departamento de Fundamentos del Análisis Económico)
Martínez-Sánchez, Francisco (Universidad de Murcia. Departamento de Métodos Cuantitativos para la Economía y la Empresa)

Publicación:	Valencia ; Instituto Valenciano de Investigaciones Económicas, 2012
Descripción:	27 pag.
Resumen:	We consider the role of the endogenous choice of platform quality in a broadcasting duopoly market where competing media platforms choose also their level of advertising. We compare the equilibrium levels of quality, advertising and welfare under private and mixed duopoly competition. We show that the welfare comparison between the private and mixed duopoly regimes depends, crucially, on the interplay between the net direct effect of advertising on welfare and the degree of substitutability between platforms. We also consider the effects on quality and welfare of recent policies tending to eliminate advertising as a way of financing publicly-owned platforms.
Ayudas:	Ministerio de Ciencia e Innovación ECO2009-07616/ECON Ministerio de Ciencia e Innovación ECO2010-19830
Nota:	Altres ajuts: fSENECA/11885/PHCS/09
Derechos:	Tots els drets reservats.
Lengua:	Anglès
Colección:	Documentos de Trabajo. Serie AD ; 2012-03
Documento:	Working paper
Materia:	Endogenous quality ; Two-sided markets ; Broadcasting duopoly ; Publicly-owned platform ; Advertising regulation

Adreça alternativa: https://www.ivie.es/es_ES/investigacion/publicaciones/documento/2012-3-quality-choice-and-advertising-regulation-in-broadcasting-markets/

28 p, 874.4 KB

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