000098300 001 __ 98300
000098300 005 __20140131060412.0
000098300 024 8_ $9 driver $a oai:ddd.uab.cat:98300
000098300 035 __ $a oai:www.recercat.cat:2072/182683
000098300 041 __ $a cat
000098300 080 __ $a 33
000098300 080 __ $a 338
000098300 100 1_ $a Bové-Sans, Miquel-Àngel
000098300 245 10 $a Quantitative analysis of image factors in a cultural heritage tourist destination
000098300 260 __ $b Xarxa de Referència en Economia Aplicada (XREAP) $c 2012
000098300 300 __ $a 38 p.
000098300 520 __ $a The tourism consumer’s purchase decision process is, to a great extent, conditioned by the image the tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinations’ promotion and development policies seek differentiation strategies so that they may position the destinations in the most suitable market segments for their product in order to improve their attractiveness to visitors and increase or consolidate the economic benefits that tourism activity generates in their territory. To this end, the main objective we set ourselves in this paper is the empirical analysis of the factors that determine the image formation of Tarragona city as a cultural heritage destination. Without a doubt, UNESCO’s declaration of Tarragona’s artistic and monumental legacies as World Heritage site in the year 2000 meant important international recognition of the quality of the cultural and patrimonial elements offered by the city to the visitors who choose it as a tourist destination. It also represents a strategic opportunity to boost the city’s promotion of tourism and its consolidation as a unique destination given its cultural and patrimonial characteristics. Our work is based on the use of structured and unstructured techniques to identify the factors that determine Tarragona’s tourist destination image and that have a decisive influence on visitors’ process of choice of destination. In addition to being able to ascertain Tarragona’s global tourist image, we consider that the heterogeneity of its visitors requires a more detailed study that enables us to segment visitor typology. We consider that the information provided by these results may prove of great interest to those responsible for local tourism policy, both when designing products and when promoting the destination.
000098300 540 __ $9 info:eu-repo/semantics/openAccess $a L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: $u http://creativecommons.org/licenses/by/3.0/es/
000098300 650 _4 $a Heritage tourism
000098300 650 _4 $a Factor analysis
000098300 650 _4 $a Cluster anàlysis
000098300 650 _4 $a Tarragona (Catalonia)
000098300 653 __ $a Turisme cultural
000098300 653 __ $a Anàlisi factorial
000098300 653 __ $a Anàlisi de conglomerats
000098300 653 __ $a Tarragona (Catalunya)
000098300 655 _4 $a info:eu-repo/semantics/workingPaper
000098300 700 1_ $a Laguado Ramírez, Raquel Irene
000098300 710 1_ $a Xarxa de Referència en Economia Aplicada (XREAP)
000098300 762 18 $w hdl_2072_13171
000098300 830 __ $a XREAP ; $v 2012-06
000098300 856 40 $p 38 $s 162226 $u http://ddd.uab.cat/pub/estudis/2012/hdl_2072_182683/xreap2012-06.pdf
000098300 856 42 $3 Adreça alternativa $u http://hdl.handle.net/2072/182683
000098300 980 __ $a ESTUDIS $b UAB