Connecting customers with the company : the role of interactiveness and its effect on performanceb - Pergelova, Albena (Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa) ; Rialp Criado, Josep dir. (Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa) ; Prior Jiménez, Diego dir. (Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa) ; Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa
 
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