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16 p, 375.1 KB La influencia de la publicidad de bebidas alcohólicas sobre las cogniciones implícitas asociadas al alcohol en estudiantes universitarios / Caicedo, Estefanía Elena ; Fornero, Virginia Gabriela ; Paolucci, Carolina ; Moretti, Luciana Sofía ; Godoy, Juan Carlos (Universidad Nacional de Córdoba)
Las cogniciones implícitas asociadas al alcohol (CIAA) son creencias y/o actitudes que se originan a partir de experiencias afectivas tempranas vinculadas al uso de alcohol y que median la conducta de consumo de manera automática. [...]
The alcohol-related implicit cognitions are beliefs that originate from early affective expe-riences related to alcohol use and mediate consumer behavior automatically. The aim of this study was to determine whether exposure to advertising of alcoholic bev-erages produces significant changes in alcohol-related implicit cognitions. [...]
2012 - 10.5565/rev/qpsicologia.1017
Quaderns de psicologia, Vol. 14, Núm. 1 (2012) , p. 29-44  
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