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4 p, 75.1 KB The relationship among service experience, perceived value and behavioural intentions of customers in a group fitness class / Baena Arroyo, Manuel Jesús (Universidad de Sevilla) ; Gálvez Ruiz, Pablo (Universidad Internacional de La Rioja) ; Sánchez Oliver, Antonio Jesús (Universidad de Sevilla) ; Bernal García, Ainara (Centro Universitario San Isidoro)
Comprender la percepción del consumidor durante su experiencia dentro de un centro de fitness resulta fundamental para que los gerentes puedan entender las intenciones de comportamiento futuras de sus abonados. [...]
Understanding the importance of the customer perception during the experience in the fitness centre is fundamental to comprehend behavioural intentions for fitness centre managers. This study attempts to understand how important and necessary is consumer's assessment of service experience, perceived value, and behavioural intention, and the relationships among theses variables into group fitness class (GFC), and Virtual fitness class (VFC). [...]
2016
Revista de psicología del deporte, Vol. 25, Suplemento 1 (2016) , p. 89-92 (Monográfico "Economía, gestión y márketing en organizaciones deportivas")  
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