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Resultats globals: 8 registres trobats en 0.03 segons.
Articles, 6 registres trobats
Documents de recerca, 2 registres trobats
Articles 6 registres trobats  
1.
12 p, 963.2 KB Heuristic processing of green advertising : Review and policy implications : Review and policy implications / Castro Santa, Juana (Universitat Autònoma de Barcelona. Institut de Ciència i Tecnologia Ambientals) ; Drews, Stefan (Universitat Autònoma de Barcelona. Institut de Ciència i Tecnologia Ambientals)
Green advertising aims to communicate pro-environmental dimensions of products to achieve an increase in sales. Within a general advertising framework, we organize studies of green advertising to examine the psychological processes it triggers and how it influences consumers. [...]
2023 - 10.1016/j.ecolecon.2023.107760
Ecological economics, Vol. 206 (April 2023) , art. 107760  
Registre complet - Creative Commons
2.
22 p, 1.2 MB Consumers' preferences for electric vehicles : the role of status and reputation / Buhmann, Kathrin Monika (Universitat Autònoma de Barcelona. Departament d'Empresa) ; Rialp Criado, Josep (Universitat Autònoma de Barcelona. Departament d'Empresa)
This paper provides insight into motivational reasons for consumers' preferences for Electric Vehicles (EVs) assuming equal and different prices between EVs and traditional vehicles. Referring to consumer behavior, it shows that reputation-driven consumers prefer EVs only when the purchase price is more expensive than that of other vehicles, thus suggesting that true environmental concern is attenuated by reputation motives; and that the desirability of EVs as sustainable products only increases if prices are more expensive. [...]
2023 - 10.1016/j.trd.2022.103530
Transportation research. Part D Transport and environment, Vol. 114 (2023) , article 103530  
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3.
74 p, 993.4 KB Tackling the plastic problem : a review on perceptions, behaviors, and interventions / Heidbreder, Lea Marie (Universität Koblenz-Landau. Interdisziplinäre Forschungsgruppe Umwelt) ; Babloka, Isabella (Universität Koblenz-Landau. Interdisziplinäre Forschungsgruppe Umwelt) ; Drews, Stefan (Universitat Autònoma de Barcelona. Institut de Ciència i Tecnologia Ambientals) ; Menzel, Claudia (Universität Koblenz-Landau. Sozial-, Umwelt- und Wirtschaftspsychologie)
The excessive production and consumption of plastic has serious consequences on the environment and human health. The reduction of plastic has therefore become a major global challenge. As technical solutions might be insufficient to curb the problem, a perspective highlighting the impact of human behavior is needed. [...]
2019 - 10.1016/j.scitotenv.2019.02.437
Science of the total environment, Vol. 668 (June 2019) , p. 1077-1093  
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4.
10 p, 394.4 KB Análisis comparativo sobre la percepción de la calidad de los servicios deportivos municipales del Baix Llobregat / Solanellas i Donato, Francesc (INEFC Barcelona. Grupo de Investigación Social y Educativa de la Actividad Física y el Deporte-GISEAFE) ; Fanega Macías, Laureà (INEFC Barcelona. Grupo de Investigación Social y Educativa de la Actividad Física y el Deporte-GISEAFE)
La valoración de la calidad de los servicios públicos es un tema de creciente interés en nuestra sociedad. Parece lógico pensar que un estudio constante de esta materia podría contribuir al control, mejora y exigencia de los mismos. [...]
The evaluation of the quality of the public services is a topical subject. It seems logical to think that a constant study in this field could contribute to control, to improve and to be more demanding to them. [...]
A avaliação da qualidade dos serviços públicos é um assunto de crescente interesse em nossa sociedade. Parece lógico pensar que um estudo constante deste assunto poderia contribuir para o controle, melhoria e demanda do mesmo. [...]
2019
Revista de psicología del deporte, Vol. 28 Núm. 1 (2019) , p. 105-114 (Artículos)  
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5.
13 p, 1.6 MB Assessing the moderating effect of the end user in consumer behavior : the acceptance of technological implants to increase innate human capacities / Pelegrín Borondo, Jorge (Universidad de La Rioja. Departamento de Economía y Empresa) ; Reinares Lara, Eva (Universidad Rey Juan Carlos. Departamento de Economía de la Empresa) ; Olarte Pascual, Cristina (Universidad de La Rioja. Departamento de Economía y Empresa) ; Garcia-Sierra, Marta (Universitat Autònoma de Barcelona. Institut de Ciència i Tecnologia Ambientals)
Today, technological implants are being developed to increase innate human capacities, such as memory or calculation speed, and to endow us with new ones, such as the remote control of machines. This study's aim was two-fold: first, to introduce a Cognitive-Affective-Normative (CAN) model of technology acceptance to explain the intention to use this technology in the field of consumer behavior; and second, to analyze the differences in the intention to use it based on whether the intended implant recipient is oneself or one's child (i. [...]
2016 - 10.3389/fpsyg.2016.00132
Frontiers in psychology, Vol. 7, (February 2016) , Art. 132, p. 1-13  
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6.
23 p, 1.4 MB La compra de símbolos sociales frente al consumo de objetos / Díaz de Rada, Vidal
Este artículo analiza el comportamiento del consumidor prestando una atención especial a la compra de "símbolos sociales" y al significado del término necesidad en la sociedad actual, considerando que desde una perspectiva sociológica este concepto debe definirse teniendo en cuenta que "el volumen de las necesidades naturales y la manera de satisfacerlas es un producto que depende del nivel cultural de un país". [...]
This article analyzes the consumer's behavior playing special attention to the buying of "social symbols" and to the meaning of the concept neccesity in the current society, considering that -from a sociological point of view- this concept must be defined taking into account that ccthe volume of the natural neccesities and the way of satisfying them is a product which depends on the cultural level of the country. [...]
1997 - 10.5565/rev/papers.1856
Papers : revista de sociologia, N. 51 (1997) p. 35-57  
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Documents de recerca 2 registres trobats  
1.
74 p, 1015.2 KB Actitudes españoles acerca de los coches autónomos / Alberti Piulachs, Lluis ; Pan, Xing ; López Sintas, Jordi, dir. (Universitat Autònoma de Barcelona. Departament d'Empresa) ; Universitat Autònoma de Barcelona. Facultat d'Economia i Empresa
En el nostre treball, en primer lloc, analitzem quines són les ventatges y desventatges del us del cotxe autònom, a més a més, també realitzem un resum breu dels diferentes nivells de autonomia del cotxe autònom. [...]
En nuestro trabajo pretendermos en primer lugar, analizar cuáles son las ventajas y desventajas del uso del coche autónomo, además de realizar un resumen breve de los diferentes niveles de autonomía del coche autónomo. [...]
In our work, we intend firstly to analyze what are the advantages and disadvantages of using the autonomous car, in addition to making a brief summary of the different levels of autonomy of the autonomous car. [...]
2020
Màster Universitari en Màrqueting [1093]  
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2.
29 p, 298.4 KB Are two-part tariffs efficient when consumers plan ahead? An empirical study / Fernández Villadangos, Laura (Universitat de Barcelona) ; Xarxa de Referència en Economia Aplicada (XREAP)
During the last two decades there has been an increase in using dynamic tariffs for billing household electricity consumption. This has questioned the suitability of traditional pricing schemes, such as two-part tariffs, since they contribute to create marked peak and offpeak demands. [...]
Xarxa de Referència en Economia Aplicada (XREAP) 2006 (CREAP ; 2006-04)  
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