Results overview: Found 11 records in 0.02 seconds.
Articles, 1 records found
Research literature, 2 records found
Graphic and multimedia documents, 8 records found
Articles 1 records found  
1.
16 p, 375.1 KB La influencia de la publicidad de bebidas alcohólicas sobre las cogniciones implícitas asociadas al alcohol en estudiantes universitarios / Caicedo, Estefanía Elena ; Fornero, Virginia Gabriela ; Paolucci, Carolina ; Moretti, Luciana Sofía ; Godoy, Juan Carlos (Universidad Nacional de Córdoba)
Las cogniciones implícitas asociadas al alcohol (CIAA) son creencias y/o actitudes que se originan a partir de experiencias afectivas tempranas vinculadas al uso de alcohol y que median la conducta de consumo de manera automática. [...]
The alcohol-related implicit cognitions are beliefs that originate from early affective expe-riences related to alcohol use and mediate consumer behavior automatically. The aim of this study was to determine whether exposure to advertising of alcoholic bev-erages produces significant changes in alcohol-related implicit cognitions. [...]

2012 - 10.5565/rev/qpsicologia.1017
Quaderns de psicologia, Vol. 14, Núm. 1 (2012) , p. 29-44  

Research literature 2 records found  
1.
100 p, 18.0 MB La efectividad de la creatividad en la contrapublicidad de alcohol / Ponce Rodas, Paula ; Represa Vázquez, Elisa ; Roca Correa, David, dir. (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ; Universitat Autònoma de Barcelona. Facultat de Ciències de la Comunicació
Aquesta investigació mesura l'eficàcia de la creativitat en la contrapublicitat d'alcohol i té com a objectiu 1) entendre la relació que tenen els joves amb l'alcohol, 2) saber com visualitzen un anunci ideal en contra del consum d'alcohol 3)crear un anunci que dissuadeixi els joves de beure alcohol. [...]
Esta investigación mide la eficacia de la creatividad en la contrapublicidad de alcohol y tiene como finalidad 1) conocer cuál es la relación que tienen los jóvenes con el alcohol, 2) saber cómo visualizan un anuncio ideal contra el consumo de este y 3) crear un anuncio que disuada a los jóvenes de consumir alcohol. [...]
This research measures the effectiveness of creativity in alcohol counteradvertising and aims to 1) understand the relationship young people have with alcohol, 2) how they visualize an ideal alcohol counter-advertisement and 3) create an advertisement that discourages young people from drinking alcohol. [...]

2021
Grau en Publicitat i Relacions Públiques [972]  
2.
192 p, 8.2 MB Creació i estratègia de comunicació d'una marca de ginebra : el Born / Pujol Alabau, Ignasi ; Sánchez Sancho, Ángel, dir. (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ; Universitat Autònoma de Barcelona. Facultat de Ciències de la Comunicació
Projecte de creació d'una marca de ginebra espanyola, concretament produïda a la ciutat de Barcelona, i del Pla de Comunicació a realitzar durant la fase de llançament d'aquesta. Es tracta d'una ginebra afruitada amb tocs florals, que duu a dins l'essència de la ciutat comtal i de la terra. [...]
Proyecto de creación de una marca de ginebra española, concretamente producida a la ciudad de Barcelona, y del Plan de Comunicación a realizar durante la fase de lanzamiento de ésta. Se trata de una ginebra afrutada con toques florales, que lleva dentro la esencia de la ciudad condal y de la tierra. [...]
Project of creation of a Spanish gin brand, concretely produced at the city of Barcelona, and of the Communication Plan to realise during her launch phase. It treats of a fruity with a floral nuance gin, that takes inside the essence of the city and of the earth. [...]

2019
Grau en Publicitat i Relacions Públiques [972]  

Graphic and multimedia documents 8 records found  
1.
Bob Garfield's Ad-thropology / Garfield, Bob ; London International Advertising Awards
New York : London International Advertising Awards , [199-?]

Hai Karate aftershave -- Ambush calogne -- Chef Boy-ar-dee-- Jello Whip 'n chill -- Joy (Eddie Lambert, Mary Tyler Moore, Dick Van Dyke) -- Chevrolet (Fred MacMurray) -- Spring cigarettes -- Little hostess buffet -- Milton Bradley games -- Uncle Ben's quick rice -- Virginia slims cigarettes -- Diet Rite coke -- O.B. tampons -- Rive gauche cologne and Mascara -- Peter Jackson cigarettes -- DuMaurier cigarettes -- L&M cigarettes -- True cigarettes -- Fanta -- Reingold beer -- Mustang Ford (McLean Stevenson) -- Black label beer -- Colt 45 beer -- Kennedy for president -- Goldwater for president.  

2.
Bob Garfield's In my day job, I'm a movie star / Garfield, Bob ; London International Advertising Awards
New York : London International Advertising Awards , [199-?]

Jello and Dream Whip (Carol Channing)--Campbell's soups (Dave Marr)--Kent cigarettes (Dick Van Dyke, Mary Tyler Moore)--U.S. Commemorative stamps (Ernest Borgnine)--Good n' Plenty candy (Jason Alexander)--Aramis--Band Aids (John Travolta)--Javelin Amer. Motors--Apple computers (Kevin Costner)--La Choy Chow Mein (Muppetts)--Mattel toyes--Faberge shampoo (Farrah Fawcett)--Yardley false eyelashes ("Twiggy")--Lady Clairol (Inger Stevens)--Coty Cremestick lipstick (Joey Heatherton)--Carling Black label beer (Arte Johnson)--Lionel electric cars (Arte Johnson)--Coca-Cola (Barbara McNair)--Sprite (Gerry Mulligan)--Schacker beer (Louis Armstrong)--Billy beer (Billy Carter)--Awake orange juice (Bette Davis).  

3.
Bob Garfield's whoa, man, flashbacks! / Garfield, Bob ; London International Advertising Awards
New York : London International Advertising Awards , [199-?]

Chef Boy-ar-dee -- Salem cigarettes -- Mattel Vrroom bicycles -- Jingle jump toy -- Happy soup -- Hormel tender chunk ham -- Firebrand beef strips -- Feel free soda -- King cola -- Viewmaster -- Nifty pushbutton binder -- National semiconductor Adversary game (Home version of "Pong") -- Titanic board game -- "Balance of Power" game -- Talking shrinkin' violette doll -- Labatt's 50 ale -- Farmers Insurance (Jack Benny, Dennis Day, Ed McMann in a parody of Peter, Paul and Mary) -- 7 up Cola -- Icee drink -- On the wind cologne -- Yardley Oh! de London cologne -- Hazel Bishop cosmetics -- Style Lite hairspray -- Pontiac -- Rambler -- Corvair.  

4.
2000 Winners / London International Advertising Awards (15è : 2000 : Londres, Gran Bretanya
New York : London International Advertising Awards , [2004?]

Mercedes-Benz E-Class ; Visa ; Molson Canadian Beer ; Mt. Dew ; Bahlsen Hit ; New York Times ; Salon Selectives ; Cheese ; Discover Card ; Cybercash ; E_Trade ; Tabasco ; Whirlpool ; Hanna Shoe Polish ; FedEx ; Mental Health Awareness ; SBS Television ; Ford Motor Company ; Hamlet Cigars ; Supercoat Dog Food ; Manix Condoms ; SWR Television ; McDonald's ; Officeworks Superstores ; Toyota Tundra ; Zurich Insurance ; Wyndham Hotels ; Cantel AT&T ; Type.  

5.
2001 Television cinema winners / London International Advertising Awards (16è : 2001 : Londres, Gran Bretanya
New York : London International Advertising Awards , [2004?]

Budweiser ; Serta ; Levis ; Volkswagen Passat ; Pirelli ; Charles Schwab ; Heineken ; Pepsi ; Snickers ; The Economist ; Dannon La Crème ; Traffic Accident Commission ; Nike ; Amazon.com ; TDK ; Nedbank Golf Challenge ; Sampo/Washing Machine ; Duracell ; University of the Incarnate Word ; Fox Sports ; Energi E2 ; Florida Department of Health ; Gauloises ; Cat Chow ; Cottons Tampons ; Special Olympics ; Odissey Putters ; Cingular ; Mercedes-Benz ; Airbus ; Celebrations ; Don't drink and drive ; John West-Salmon.  

6.
1999 Winners / London International Advertising Awards (14è : 1999 : Londres, Gran Bretanya
New York : London International Advertising Awards , [2004?]

First Union Bank ; Lipton ; Audi ; Ameritrade ; Guinness ; Pepsi ; Cracker JKack ; Applebox ; Salon Selectives ; Diary Management/Cheese ; Florida Health ; Sony ; Kraft ; Direct TV ; Ace Detergent ; Heineken ; Insurance Corp. of British Columbia ; Volkswagen Jetta ; ACER Computers ; Foxwoods Resort Casino ; Gauloises ; Tulipan Condoms ; Help the aged ; Sony PalyStation ; McDonald's ; Liceo Cultural Británico ; GAP ; Gresham ; Qantas ; Nightbus ; Yellow Pages ; Nike ; Top Driver ; The Independent.  

7.
2003 Winners / London International Advertising Awards (18è : 2003 : Londres, Gran Bretanya
New York : London International Advertising Awards , [2004?]

Microsoft ; The St. Paul ; Levi's ; Honda Accord ; Visa ; Bud Light ; United Nations Foundation ; Renault ; Cheese ; LendingTree.com ; Sony ; X-Box ; SWR ; Berliner Zeitung ; YtravelMate C100 Convertible Tablet PC ; Nike ; Manix Gel Lubricant ; Drug awareness ; McDonald's ; FedEx ; Mountain Dew ; Adidas ; SMS ; Coca-Cola ; Volkswagen of America.  

8.
2002 Winners / London International Advertising Awards (17è : 2002 : Londres, Gran Bretanya
New York : London International Advertising Awards , [2004?]

The Wall Street journal ; XBOX ; Ikea ; MINI ; Havoline ; Barclays ; Bud Light ; Pepsi ; Jaguar ; Snickers Crunchers ; EDS ; Axe ; Levi's ; Morgan Stanley ; Los Angeles Film Festival ; Meat & Livestock Australia ; Fox Sports Net ; Progressive Auto Insurance ; Coco de Mer ; Citizens Against Terrorism ; GE Logicbbook ; Nike ; Nokia ; Sasami-Jerky Dog Food ; Manix Xtra Pleasure ; American Legacy Foundation ; McDonald's ; Steinmetz Auto Tuning ; JCPenny ; Visa ; CANTV ; Yard Fitness Center ; Disease Awareness on Alzheimer ; New York Miracle.  


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