Home > Search Results: Grunig, James E.
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17 p, 102.0 KB Research in Public Relations : current Status and New Directions / Grunig, James E.
As research into Public Relations progresses, the problems that have arisen between the world of academics and professionals of this activity are revealed. It is evidently far from being a profession based on research, at best, professionals are interested in short-term research, and especially the effects of communication and its incidence on marketing. [...]
Al hilo de la investigación en Relaciones Públicas se van desvelando los problemas que entre el mundo de los académicos y los profesionales de esta actividad se han ido suscitando. Queda patente que está lejos de ser una profesión basada en la investigación, como mucho, a los profesionales les interesan las investigaciones a corto plazo y, en especial, los efectos de la comunicación y su incidencia en el marketing. [...]
2006
Anàlisi : quaderns de comunicació i cultura, N. 34 (2006) p. 49-65  
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