2022-07-15
10:13 |
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2022-07-03
12:05 |
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2022-07-03
12:02 |
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2022-06-28
18:14 |
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8 p, 319.2 KB |
El storydoing como estrategia publicitaria innovadora en la sociedad red
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Rodríguez-Ríos, Antonio (Universitat Autònoma de Barcelona) ;
Lázaro Pernias, Patrícia (Universitat Autònoma de Barcelona)
Este artículo recoge un cambio en un modelo de comunicación en publicidad basado en la evolución del storytelling al storydoing en aras de acercarse a las necesidades del consumidor digital. Si bien el storytelling involucra al.
espectador a través de intangibles como la emoción y la empatía a través de elementos narrativos, el storydoing lo hace a través de acciones que la misma marca propone. En.
suma, un punto de inflexión en la narrativa publicitaria con el que mantener un diálogo con una audiencia comprometida con el planeta. Esto es, un modelo fundamentado en un relato que va más allá de la ambición comercial y cuya estrategia reside en acciones de marca que involucran a usuarios de redes sociales digitales, convirtiéndolos, a su vez, en cocreadores del relato de marca.
This article highlights a change in an advertising communication model which is based on the evolution from storytelling to storydoing in order to get closer to the needs of the digital consumer. While storytelling involves the viewer through intangibles such as emotion and empathy.
that have narrative elements, storydoing does so through actions that the brand itself puts forward. In short, there is a noticeable turning point in the advertising narrative which seeks to maintain a dialogue with an audience.
committed to the planet. In other words, a model is being used that creates a story which goes beyond commercial ambition and whose strategy resides in brand actions that involve users of digital social networks, turning them into.
co-creators of the brands story.
Alicante Universidad de Alicante 2021 (Mundo digital)
Comunicación en cuarentena: el cambio mediático en pandemia, 2021, p. 59-66
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2022-06-20
18:43 |
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17 p, 1.1 MB |
Careers in languages
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Arumí Ribas, Marta (Universitat Autònoma de Barcelona) ;
Bestué, Carmen (Universitat Autònoma de Barcelona) ;
Raigal Aran, Judith (Universitat Rovira i Virgili)
This chapter explains how languages can be useful in your students' future professional life by describing four jobs linked to translation and interpreting: translator, conference interpreter, public service interpreter and intercultural mediator. [...]
Bellaterra : Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental, 2022
Inclusion, Diversity and Communication Across Cultures : A Teacher's Book with Classroom Activities for Secondary Education, 2022, p. 112-128
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2022-06-20
18:33 |
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18 p, 1.5 MB |
Emotional impact, identity and relationships: Guidelines for using students as language brokers in schools
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Prokopiou, Evangelia (University of Northampton) ;
Crafter, Sarah (Open University) ;
Dobrzynska, Karolina (University of Northampton)
In the first half of this chapter, we will look in greater depth at the impact language brokering has on emotions, identity and personal relationships. In the second half, we will provide some guidelines that teachers can use to improve the communication process in language brokering sessions in schools. [...]
Bellaterra : Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental, 2022
Inclusion, Diversity and Communication Across Cultures : A Teacher's Book with Classroom Activities for Secondary Education, 2022
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2022-06-20
18:28 |
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2022-06-20
18:25 |
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20 p, 4.8 MB |
Translation and interpreting : Bridges across languages and cultures
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Garcia-Beyaert, Sofia ;
Gil-Bardají, Anna (Universitat Autònoma de Barcelona) ;
Orozco-Jutorán, Mariana (Universitat Autònoma de Barcelona) ;
Rubio Carbonero, Gema (Universitat Autònoma de Barcelona) ;
Vargas-Urpi, Mireia (Universitat Autònoma de Barcelona)
This chapter looks at how translation and interpreting make communication across languages and cultures possible. After completing the chapter's activities, students will be able to: · Explain the complexity of communication across languages · Describe the value of translation and interpreting as a form of communication across languages · Distinguish between an interpreter and a translator · Give examples of misunderstandings inherent to communication, even in the absence of language barriers · Describe some of the difficulties translators and interpreters face and must overcome.
Bellaterra : Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental, 2022
Inclusion, Diversity and Communication Across Cultures : A Teacher's Book with Classroom Activities for Secondary Education, 2022, p. 60-79
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2022-06-20
18:20 |
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18 p, 1.2 MB |
Culturally diverse societies
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Antonini, Rachele (Università di Bologna) ;
Estévez Grossi, Marta (Leibniz Universität Hannover)
This chapter aims to raise awareness of cultural diversity and, more specifically, to explore how migration has shaped today's multicultural societies in the EU. After completing the chapter's activities, students will be able to: · Define the concept of culture in their own words · Explain in their own words how different cultures shape society · Talk about concepts such as subculture, stereotypes and culture shock · Reflect on how languages and cultures are intertwined.
Bellaterra : Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental, 2022
Inclusion, Diversity and Communication Across Cultures : A Teacher's Book with Classroom Activities for Secondary Education, 2022, p. 42-59
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2022-06-20
17:49 |
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