Papers and communications
Collection of papers presented at professional meetings and conferences for teaching, researching or administrative staff linked to UAB. Besides, the congress proceedings that have taken place at the university are also included if the organizers ask for.
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2018-10-11
19:14
23 p, 585.7 KB Herramienta para la medición de valores corporativos en las organizaciones : ProtocoloEva® / Montoya Vilar, Norminanda (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ; Rodríguez Bravo, Ángel (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ; Lopes da Silva, Elaine A. (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual)
"Lo que no se mide no existe, y si existe, no puede generar valor"(Aljure,2016:208). Todas las organizaciones definen en su filosofía corporativa la misión, visión y valores, pero pocas miden si esos valores son aceptados y transmitidos a sus públicos internos y stakeholders, y en qué medida son aceptados y generan en la organización un clima social y una cultura acorde con los valores de la empresa. [...]
"What is not measured does not exist, and if it exists, it cannot generate value" (Aljure, 2016: 208). All organizations define in their corporate philosophy the mission, vision and values, but few of them measure if those values are accepted and transmitted to their internal audiences and stakeholders, and to what extent they are accepted and generate, in the organization, a social climate and culture in accordance with the values of the company. [...]

2018
Congreso Internacional de Investigación en Relaciones Públicas. Girona, Catalunya, 13è : 2018  
2018-10-09
10:20
35 p, 2.1 MB SDH in immersive environments : can subtitles be immersive at all? / Agulló, Belén (Universitat Autònoma de Barcelona. Transmedia Catalonia Research Group)
Immersive environments have been emerging for the past few years and their potential for transforming how entertainment is consumed has raised the interest of the industry and the audience. Many powerful technology companies like Microsoft, Sony, Facebook or HTC are investing in devices such as Microsoft Hololens, PlayStation VR, Oculus Rift or HTC Vive. [...]
2018
Languages and the Media. International Conference on Language Transfer in Audiovisual Media. Berlin, 12 : 2018  
2018-10-01
15:56
25 p, 2.0 MB More then words. Voice in audio description / Matamala, Anna (Universitat Autònoma de Barcelona. Transmedia Catalonia Research Group) ; Machuca Ayuso, María Jesús (Universitat Autònoma de Barcelona. Transmedia Catalonia Research Group) ; Ríos Mestre, Antonio (Universitat Autònoma de Barcelona. Transmedia Catalonia Research Group)
Audio description research has been expanding in the last years, with different theoretical, descriptive, technological and experimental approaches. Very often the focus has been on how certain cinematographic elements can be better audio described, often by analyzing textual elements and by investigating user reception. [...]
2018
Languages and the Media. International Conference on Language Transfer in Audiovisual Media. Berlin, 12 : 2018  
2018-09-29
22:29
28 p, 13.3 MB Translating identities : new words for old aspirations. The Catalan case / Ponomarenko, Lesia (Universitat Autònoma de Barcelona) ; Santamaria, Laura (Universitat Autònoma de Barcelona)
Political and social processes often come along with creation of new lexical items (words or expressions) and addition of new meanings to the existing words in the context of such events. In this presentation we deal with such lexical units created in Spanish and Catalan languages to account for the hopes of independence in the autonomous region of Catalonia. [...]
2018
National identity in translation. Lviv, : 2018  
2018-09-22
10:15
25 p, 1.1 MB Opening up the Humanities : popular fictions and what students can contribute / Martín Alegre, Sara (Universitat Autònoma de Barcelona)
Inaugural conference (Literature and Culture) of the academic year 2018-19, Department of Filología Inglesa, BA in English Studies, Universidad de Murcia.
2018
Inauguración del curso académico 2018-19, Dept. Filología Inglesa, Universidad de Murcia. Murcia, España, : 2018  
2018-09-18
11:25
37 p, 2.1 MB Los valores percibidos por los adolescentes en las diferentes categorías de la publicidad de productos de alimentación / Rodríguez-Muñoz, Lorena (Universitat Autònoma de Barcelona) ; Añaños, Elena (Universitat Autònoma de Barcelona)
En esta presentación se analizan y se comparan los valores percibidos por los adolescentes en los spots de cada una de las siguientes categorías de productos de alimentación: estética corporal, sentirse bien y anuncios neutros. [...]
2017
Congreso Internacional de Cultura Visual. Barcelona, : 2017  
2018-07-03
12:49
20 p, 1.3 MB Making immersive environments accessible for deaf and hard-of-hearing users / Agulló, Belén (Universitat Autònoma de Barcelona. Transmedia Catalonia Research Group)
Immersive media such as virtual reality or 360º contents are increasingly present in our society. However, immersive content is not always accessible to all, and research within the field of AudiovisualTranslation and Media Accessibility is needed on how to cater for the needs of diverse users. [...]
2018
9th International Symposium for Young Researchers in Translation, Interpreting, Intercultural Studies and East Asian Studies. Bellaterra, Catalunya, : 2018  
2018-07-01
20:48
19 p, 472.3 KB Sensory accessibility services on TV : user satisfaction with Catalan-language broadcasters / Tor-Carroggio, Irene (Universitat Autònoma de Barcelona. Transmedia Catalonia Research Group)
This presentation includes some of the results of a one-year project funded by the Consell de l'Audiovisual de Catalunya (CAC), which aimed at, among other objectives, evaluating user satisfaction with the sensory accessibility services (namely, audio description, subtitles for the deaf and hard of hearing and Catalan Sign Language Interpreting) provided by a representative sample of 7 Catalan-language broadcasters.
2018
9th International Symposium for Young Researchers in Translation, Interpreting, Intercultural Studies and East Asian Studies. Bellaterra, Catalunya, : 2018  
2018-05-16
18:35
14 p, 825.3 KB La gestió digital de la col·lecció de cartells polítics a la UAB / Jorba, Ferran (Universitat Autònoma de Barcelona. Servei d'Informàtica) ; Santos, Teresa (Universitat Autònoma de Barcelona. Biblioteca de Comunicació) ; Azorín, Cristina (Universitat Autònoma de Barcelona. Unitat Tècnica i de Projectes)
Un dels objectius de les biblioteques és el de preservar els seus documents. Aquesta preservació quedaria incomplerta si no anés acompanyada de la difusió. Fa temps anys, la digitalització donà resposta a aquestes dues necessitats. [...]
2018
Jornades Catalanes d'Informació i Documentació. Barcelona, 15es : 2018
2 documents
2018-04-26
15:54
117 p, 6.0 MB Linked democracy : artificial intelligence for democratic innovation / Poblet, Marta, ed. ; Casanovas, Pompeu, ed. ; Plaza, Enric, ed.
2017
International Joint Conference on Artificial. Workshop on Linked Democracy: Artificial Intelligence for Democratic Innovation. Melbourne, Australia, : 2017