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Jhove (Rel. 1.6, 2011-01-04)
 Date: 2015-02-20 00:59:10 GMT+01:00
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      Title: ¿Es marketing todo lo que reluce?
La pluralidad de perspectivas conceptuales de las relaciones públicas
      Children: 
       Item: 
        Title: Resumen
       Item: 
        Title: Abstract
     Item: 
      Title: Sumario
      Children: 
       Item: 
        Title: 1. Introducción
       Item: 
        Title: 2. Perspectiva psicosocial: la concepción persuasiva
       Item: 
        Title: 3. Perspectiva funcional: la concepción estratégica o directiva
       Item: 
        Title: 4. Perspectiva pragmática: la concepción profesional
       Item: 
        Title: 5. Perspectiva normativa: la concepción legal
       Item: 
        Title: 6. Perspectiva instrumental: la concepción comercial
       Item: 
        Title: 7. Perspectiva estructural: la concepción científica
       Item: 
        Title: 8. Propuesta conceptual: un enfoque relacional
       Item: 
        Title: 9. Bibliografía
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