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Title:          Docupublicidad. La función del pathos en el storytelling del documental publicitario
Keywords:       publicidad; narración; documental; retórica; pathos; logos
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        Title: Resumen
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        Title: Palabras clave: publicidad; narración; documental; retórica; pathos; logos
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        Title: 1. Introducción
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        Title: 2. Narrativas de marca y autenticidad
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        Title: 3. Narraciones de lo vero(símil)
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        Title: 4. El método
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        Title: 5. Los resultados de la investigación
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        Title: 6. Conclusiones
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        Title: Referencias bibliográficas
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