401b74a97f3c887b16d5ab2e27aa3549  analisi_a2021n65p21.pdf
1c858b74815d87aebec788194b2c4825c1082fb1  analisi_a2021n65p21.pdf
41d224cf2881ff862fda770d7339c451eec9203ffdc87edc9b1ac3573dfb6726  analisi_a2021n65p21.pdf

Title:          La comunicación de valores en la publicidad durante la primera oleada de covid-19 en España
Keywords:       valores; publicidad; pandemia; covid-19; eficacia publicitaria; estudios contextuales
Author:         Ángel Rodríguez-Bravo
Creator:        Adobe InDesign CS6 (Windows)
Producer:       Adobe PDF Library 10.0.1
CreationDate:   Mon Dec 20 12:13:36 2021 CET
ModDate:        Tue Dec 21 18:54:21 2021 CET
Tagged:         no
UserProperties: no
Suspects:       no
Form:           none
JavaScript:     no
Pages:          28
Encrypted:      no
Page size:      453.543 x 651.969 pts
Page rot:       0
File size:      3192812 bytes
Optimized:      no
PDF version:    1.6


name                                 type              encoding         emb sub uni object ID
------------------------------------ ----------------- ---------------- --- --- --- ---------
HFBUYK+AGaramondPro-Regular          Type 1C           Custom           yes yes yes    348  0
SGODWO+AGaramondPro-Semibold         Type 1C           WinAnsi          yes yes yes    349  0
SGODWO+AGaramondPro-Italic           Type 1C           Custom           yes yes yes    361  0
SGODWO+HelveticaNeueLTStd-Bd         Type 1C           WinAnsi          yes yes yes    234  0
SGODWO+HelveticaNeueLTStd-Roman      Type 1C           Custom           yes yes yes    230  0
SGODWO+HelveticaNeueLTStd-Md         Type 1C           Custom           yes yes yes    226  0
SGODWO+HelveticaNeueLTStd-It         Type 1C           WinAnsi          yes yes yes    239  0
SGODWO+Calibri                       CID TrueType      Identity-H       yes yes yes    245  0
SGODWO+HelveticaNeueLTStd-Roman      Type 1C           WinAnsi          yes yes no     244  0
SGODWO+Calibri                       TrueType          WinAnsi          yes yes no     243  0
SGODWO+HelveticaNeueLTStd-Roman      Type 1C           WinAnsi          yes yes no     246  0
SGODWO+HelveticaNeueLTStd-MdIt       Type 1C           WinAnsi          yes yes yes    247  0
SGODWO+HelveticaNeueLTStd-Roman      Type 1C           WinAnsi          yes yes no     251  0
SGODWO+HelveticaNeueLTStd-Roman      Type 1C           WinAnsi          yes yes no     253  0
SGODWO+HelveticaNeueLTStd-Roman      Type 1C           WinAnsi          yes yes no     252  0
SGODWO+HelveticaNeueLTStd-Roman      Type 1C           WinAnsi          yes yes no     254  0
CIMLGU+AGaramondPro-SemiboldItalic   Type 1C           WinAnsi          yes yes yes    255  0


Jhove (Rel. 1.22.1, 2019-04-17)
 Date: 2022-01-28 02:34:33 CET
 RepresentationInformation: analisi_a2021n65p21.pdf
  ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17)
  LastModified: 2022-01-27 16:37:33 CET
  Size: 3192812
  Format: PDF
  Version: 1.6
  Status: Well-Formed and valid
  SignatureMatches:
   PDF-hul
  MIMEtype: application/pdf
  PDFMetadata: 
   Objects: 385
   FreeObjects: 4
   IncrementalUpdates: 4
   DocumentCatalog: 
    ViewerPreferences: 
     HideToolbar: false
     HideMenubar: false
     HideWindowUI: false
     FitWindow: false
     CenterWindow: false
     DisplayDocTitle: false
     NonFullScreenPageMode: UseNone
     Direction: L2R
     ViewArea: CropBox
     ViewClip: CropBox
     PrintArea: CropBox
     PageClip: CropBox
    PageLayout: OneColumn
    PageMode: UseNone
    Outlines: 
     Item: 
      Title: La comunicación de valores en la publicidad durante la primera oleada de covid-19 en España
      Children: 
       Item: 
        Title: Resumen
       Item: 
        Title: Palabras clave: valores; publicidad; pandemia; covid-19; eficacia publicitaria; estudios contextuales
       Item: 
        Title: 1. Introducción
        Children: 
         Item: 
          Title: 1.1. Objetivos
       Item: 
        Title: 2. Marco teórico
       Item: 
        Title: 3. Metodología
        Children: 
         Item: 
          Title: 3.1. Selección de la muestra de anuncios
         Item: 
          Title: 3.2. Selección de la muestra de sujetos
         Item: 
          Title: 3.3. Sobre la herramienta aplicada
         Item: 
          Title: 3.4. Sobre las escalas de medición
       Item: 
        Title: 4. Resultados
        Children: 
         Item: 
          Title: 4.1. Análisis de tendencias generales
         Item: 
          Title: 4.2. Valores dominantes
         Item: 
          Title: 4.3. Influencia del perfil de los sujetos en la recepción de los valores
         Item: 
          Title: 4.4. Estrategias comunicativas asociadas a los valores
       Item: 
        Title: 5. Conclusiones
       Item: 
        Title: Referencias bibliográficas
       Item: 
        Title: Anexo 1
       Item: 
        Title: Anexo 2. Tablas generadas por el aplicativo ProtocoloEva
   Info: 
    Title: La comunicación de valores en la publicidad durante la primera oleada de covid-19 en España
    Author: Ángel Rodríguez-Bravo
    Keywords: valores; publicidad; pandemia; covid-19; eficacia publicitaria; estudios contextuales
    Creator: Adobe InDesign CS6 (Windows)
    Producer: Adobe PDF Library 10.0.1
    CreationDate: Mon Dec 20 12:13:36 CET 2021
    ModDate: Tue Dec 21 18:54:21 CET 2021
   ID: 0x064a50ffadd16a45adbea00cbd91a7cd, 0x91dac9ff7641364e9a80775402bfcfd4
   Filters: 
    FilterPipeline: FlateDecode
    FilterPipeline: DCTDecode
   Images: 
    Image: 
     NisoImageMetadata: 
      FormatName: image/jpg
      CompressionScheme: JPEG
      ImageWidth: 1417
      ImageHeight: 1714
      ColorSpace: RGB
      BitsPerSample: 8
      BitsPerSampleUnit: integer
     Intent: RelativeColorimetric
     Name: X
    Image: 
     NisoImageMetadata: 
      FormatName: image/jpg
      CompressionScheme: JPEG
      ImageWidth: 1417
      ImageHeight: 1101
      ColorSpace: RGB
      BitsPerSample: 8
      BitsPerSampleUnit: integer
     Intent: RelativeColorimetric
     Name: X
    Image: 
     NisoImageMetadata: 
      FormatName: image/png
      ImageWidth: 1377
      ImageHeight: 1809
      ColorSpace: RGB
      BitsPerSample: 8
      BitsPerSampleUnit: integer
     Filter: FlateDecode
     Intent: RelativeColorimetric
     Name: X
    Image: 
     NisoImageMetadata: 
      FormatName: image/png
      ImageWidth: 1377
      ImageHeight: 1809
      ColorSpace: RGB
      BitsPerSample: 8
      BitsPerSampleUnit: integer
     Filter: FlateDecode
     Intent: RelativeColorimetric
     Name: X
    Image: 
     NisoImageMetadata: 
      FormatName: image/png
      ImageWidth: 1377
      ImageHeight: 1809
      ColorSpace: RGB
      BitsPerSample: 8
      BitsPerSampleUnit: integer
     Filter: FlateDecode
     Intent: RelativeColorimetric
     Name: X
    Image: 
     NisoImageMetadata: 
      FormatName: image/png
      ImageWidth: 1377
      ImageHeight: 1809
      ColorSpace: RGB
      BitsPerSample: 8
      BitsPerSampleUnit: integer
     Filter: FlateDecode
     Intent: RelativeColorimetric
     Name: X
   Fonts: 
    Type0: 
     Font: 
      BaseFont: SGODWO+Calibri
      Encoding: Identity-H
      ToUnicode: true
    Type1: 
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Md
      FontSubset: true
      FirstChar: 31
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Md
       Flags: Nonsymbolic
       FontBBox: -165, -221, 1066, 952
       FontFile3: true
      EncodingDictionary: 
       BaseEncoding: WinAnsiEncoding
       Differences: true
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Roman
      FontSubset: true
      FirstChar: 31
      LastChar: 250
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Roman
       Flags: Nonsymbolic
       FontBBox: -166, -214, 1076, 952
       FontFile3: true
      EncodingDictionary: 
       BaseEncoding: WinAnsiEncoding
       Differences: true
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+AGaramondPro-Italic
      FontSubset: true
      FirstChar: 31
      LastChar: 250
      FontDescriptor: 
       FontName: SGODWO+AGaramondPro-Italic
       Flags: Serif, Nonsymbolic, Italic
       FontBBox: -182, -338, 1668, 917
       FontFile3: true
      EncodingDictionary: 
       BaseEncoding: WinAnsiEncoding
       Differences: true
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Bd
      FontSubset: true
      FirstChar: 32
      LastChar: 117
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Bd
       Flags: Nonsymbolic
       FontBBox: -166, -218, 1078, 975
       FontFile3: true
      Encoding: WinAnsiEncoding
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-It
      FontSubset: true
      FirstChar: 32
      LastChar: 118
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-It
       Flags: Nonsymbolic, Italic
       FontBBox: -166, -214, 1106, 957
       FontFile3: true
      Encoding: WinAnsiEncoding
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Roman
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Roman
       Flags: Nonsymbolic
       FontBBox: -166, -214, 1076, 952
       FontFile3: true
      Encoding: WinAnsiEncoding
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Roman
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Roman
       Flags: Nonsymbolic
       FontBBox: -166, -214, 1076, 952
       FontFile3: true
      Encoding: WinAnsiEncoding
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-MdIt
      FontSubset: true
      FirstChar: 32
      LastChar: 118
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-MdIt
       Flags: Nonsymbolic, Italic
       FontBBox: -165, -218, 1125, 947
       FontFile3: true
      Encoding: WinAnsiEncoding
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Roman
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Roman
       Flags: Nonsymbolic
       FontBBox: -166, -214, 1076, 952
       FontFile3: true
      Encoding: WinAnsiEncoding
     Font: 
      BaseFont: HFBUYK+AGaramondPro-Regular
      FontSubset: true
      FirstChar: 30
      LastChar: 252
      FontDescriptor: 
       FontName: HFBUYK+AGaramondPro-Regular
       Flags: Serif, Nonsymbolic
       FontBBox: -183, -354, 1355, 917
       FontFile3: true
      EncodingDictionary: 
       BaseEncoding: WinAnsiEncoding
       Differences: true
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Roman
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Roman
       Flags: Nonsymbolic
       FontBBox: -166, -214, 1076, 952
       FontFile3: true
      Encoding: WinAnsiEncoding
     Font: 
      BaseFont: SGODWO+AGaramondPro-Semibold
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+AGaramondPro-Semibold
       Flags: Serif, Nonsymbolic
       FontBBox: -177, -282, 1123, 893
       FontFile3: true
      Encoding: WinAnsiEncoding
      ToUnicode: true
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Roman
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Roman
       Flags: Nonsymbolic
       FontBBox: -166, -214, 1076, 952
       FontFile3: true
      Encoding: WinAnsiEncoding
     Font: 
      BaseFont: SGODWO+HelveticaNeueLTStd-Roman
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+HelveticaNeueLTStd-Roman
       Flags: Nonsymbolic
       FontBBox: -166, -214, 1076, 952
       FontFile3: true
      Encoding: WinAnsiEncoding
     Font: 
      BaseFont: CIMLGU+AGaramondPro-SemiboldItalic
      FontSubset: true
      FirstChar: 69
      LastChar: 118
      FontDescriptor: 
       FontName: CIMLGU+AGaramondPro-SemiboldItalic
       Flags: Serif, Nonsymbolic, Italic
       FontBBox: -593, -340, 1176, 893
       FontFile3: true
      Encoding: WinAnsiEncoding
      ToUnicode: true
    TrueType: 
     Font: 
      BaseFont: SGODWO+Calibri
      FontSubset: true
      FirstChar: 32
      LastChar: 243
      FontDescriptor: 
       FontName: SGODWO+Calibri
       Flags: Nonsymbolic
       FontBBox: -503, -312, 1240, 1026
       FontFile2: true
      Encoding: WinAnsiEncoding
    CIDFontType2: 
     Font: 
      BaseFont: SGODWO+Calibri
      CIDSystemInfo: 
       Registry: Adobe
       Registry: Identity
       Supplement: 0
      FontDescriptor: 
       FontName: SGODWO+Calibri
       Flags: Symbolic
       FontBBox: -503, -312, 1240, 1026
       FontFile2: true
   XMP: <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.2-c001 63.139439, 2010/09/27-13:37:26        ">
   <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">
      <rdf:Description rdf:about=""
            xmlns:dc="http://purl.org/dc/elements/1.1/">
         <dc:format>application/pdf</dc:format>
         <dc:title>
            <rdf:Alt>
               <rdf:li xml:lang="x-default">La comunicación de valores en la publicidad durante la primera oleada de covid-19 en España</rdf:li>
            </rdf:Alt>
         </dc:title>
         <dc:creator>
            <rdf:Seq>
               <rdf:li>Ángel Rodríguez-Bravo</rdf:li>
               <rdf:li>David Badajoz</rdf:li>
               <rdf:li>Erika Marisol Ruiz Castillo</rdf:li>
               <rdf:li>Paulina Guajardo Figueroa</rdf:li>
               <rdf:li>Adriana Margarita Hernández-López</rdf:li>
            </rdf:Seq>
         </dc:creator>
         <dc:subject>
            <rdf:Bag>
               <rdf:li>valores</rdf:li>
               <rdf:li>publicidad</rdf:li>
               <rdf:li>pandemia</rdf:li>
               <rdf:li>covid-19</rdf:li>
               <rdf:li>eficacia publicitaria</rdf:li>
               <rdf:li>estudios contextuales</rdf:li>
            </rdf:Bag>
         </dc:subject>
      </rdf:Description>
      <rdf:Description rdf:about=""
            xmlns:xmp="http://ns.adobe.com/xap/1.0/">
         <xmp:CreateDate>2021-12-20T12:13:36+01:00</xmp:CreateDate>
         <xmp:MetadataDate>2021-12-21T18:54:21+01:00</xmp:MetadataDate>
         <xmp:ModifyDate>2021-12-21T18:54:21+01:00</xmp:ModifyDate>
         <xmp:CreatorTool>Adobe InDesign CS6 (Windows)</xmp:CreatorTool>
      </rdf:Description>
      <rdf:Description rdf:about=""
            xmlns:xmpMM="http://ns.adobe.com/xap/1.0/mm/"
            xmlns:stRef="http://ns.adobe.com/xap/1.0/sType/ResourceRef#"
            xmlns:stEvt="http://ns.adobe.com/xap/1.0/sType/ResourceEvent#">
         <xmpMM:InstanceID>uuid:74bf70e1-7ae2-44ae-83d5-e66619208a7e</xmpMM:InstanceID>
         <xmpMM:OriginalDocumentID>xmp.did:F4EF58D5DC3BE7118630B9BBABFF149B</xmpMM:OriginalDocumentID>
         <xmpMM:DocumentID>xmp.id:BC647BB18561EC118DEFF007671B88C1</xmpMM:DocumentID>
         <xmpMM:RenditionClass>proof:pdf</xmpMM:RenditionClass>
         <xmpMM:DerivedFrom rdf:parseType="Resource">
            <stRef:instanceID>xmp.iid:A2220E4B8261EC118DEFF007671B88C1</stRef:instanceID>
            <stRef:documentID>xmp.did:248C5158E13DEB1180058CDD5FBEB3D9</stRef:documentID>
            <stRef:originalDocumentID>xmp.did:F4EF58D5DC3BE7118630B9BBABFF149B</stRef:originalDocumentID>
            <stRef:renditionClass>default</stRef:renditionClass>
         </xmpMM:DerivedFrom>
         <xmpMM:History>
            <rdf:Seq>
               <rdf:li rdf:parseType="Resource">
                  <stEvt:action>converted</stEvt:action>
                  <stEvt:parameters>from application/x-indesign to application/pdf</stEvt:parameters>
                  <stEvt:softwareAgent>Adobe InDesign CS6 (Windows)</stEvt:softwareAgent>
                  <stEvt:changed>/</stEvt:changed>
                  <stEvt:when>2021-12-20T12:13:36+01:00</stEvt:when>
               </rdf:li>
            </rdf:Seq>
         </xmpMM:History>
      </rdf:Description>
      <rdf:Description rdf:about=""
            xmlns:pdf="http://ns.adobe.com/pdf/1.3/">
         <pdf:Producer>Adobe PDF Library 10.0.1</pdf:Producer>
         <pdf:Trapped>False</pdf:Trapped>
         <pdf:Keywords>valores; publicidad; pandemia; covid-19; eficacia publicitaria; estudios contextuales</pdf:Keywords>
      </rdf:Description>
      <rdf:Description rdf:about=""
            xmlns:ExtensisFontSense="http://www.extensis.com/meta/FontSense/">
         <ExtensisFontSense:slug>
            <rdf:Bag>
               <rdf:li rdf:parseType="Resource">
                  <ExtensisFontSense:FontKind>OpenType - PS</ExtensisFontSense:FontKind>
                  <ExtensisFontSense:Family>Adobe Garamond Pro</ExtensisFontSense:Family>
                  <ExtensisFontSense:OutlineFileSize>0</ExtensisFontSense:OutlineFileSize>
                  <ExtensisFontSense:Foundry>Adobe Systems</ExtensisFontSense:Foundry>
                  <ExtensisFontSense:Version>2.111</ExtensisFontSense:Version>
                  <ExtensisFontSense:KerningChecksum>0</ExtensisFontSense:KerningChecksum>
                  <ExtensisFontSense:FontSense_1.2_Checksum>2882490390</ExtensisFontSense:FontSense_1.2_Checksum>
                  <ExtensisFontSense:Checksum>2882490390</ExtensisFontSense:Checksum>
                  <ExtensisFontSense:PostScriptName>AGaramondPro-Regular</ExtensisFontSense:PostScriptName>
               </rdf:li>
               <rdf:li rdf:parseType="Resource">
                  <ExtensisFontSense:FontKind>OpenType - PS</ExtensisFontSense:FontKind>
                  <ExtensisFontSense:Family>Adobe Garamond Pro</ExtensisFontSense:Family>
                  <ExtensisFontSense:OutlineFileSize>0</ExtensisFontSense:OutlineFileSize>
                  <ExtensisFontSense:Foundry>Adobe Systems</ExtensisFontSense:Foundry>
                  <ExtensisFontSense:Version>2.111</ExtensisFontSense:Version>
                  <ExtensisFontSense:KerningChecksum>0</ExtensisFontSense:KerningChecksum>
                  <ExtensisFontSense:FontSense_1.2_Checksum>2795467003</ExtensisFontSense:FontSense_1.2_Checksum>
                  <ExtensisFontSense:Checksum>2795467003</ExtensisFontSense:Checksum>
                  <ExtensisFontSense:PostScriptName>AGaramondPro-Italic</ExtensisFontSense:PostScriptName>
               </rdf:li>
               <rdf:li rdf:parseType="Resource">
                  <ExtensisFontSense:FontKind>OpenType - PS</ExtensisFontSense:FontKind>
                  <ExtensisFontSense:Family>Adobe Garamond Pro</ExtensisFontSense:Family>
                  <ExtensisFontSense:OutlineFileSize>0</ExtensisFontSense:OutlineFileSize>
                  <ExtensisFontSense:Foundry>Adobe Systems</ExtensisFontSense:Foundry>
                  <ExtensisFontSense:Version>1.007</ExtensisFontSense:Version>
                  <ExtensisFontSense:KerningChecksum>0</ExtensisFontSense:KerningChecksum>
                  <ExtensisFontSense:FontSense_1.2_Checksum>284370154</ExtensisFontSense:FontSense_1.2_Checksum>
                  <ExtensisFontSense:Checksum>284370154</ExtensisFontSense:Checksum>
                  <ExtensisFontSense:PostScriptName>AGaramondPro-Semibold</ExtensisFontSense:PostScriptName>
               </rdf:li>
               <rdf:li rdf:parseType="Resource">
                  <ExtensisFontSense:FontKind>OpenType - PS</ExtensisFontSense:FontKind>
                  <ExtensisFontSense:Family>Helvetica Neue LT Std</ExtensisFontSense:Family>
                  <ExtensisFontSense:OutlineFileSize>0</ExtensisFontSense:OutlineFileSize>
                  <ExtensisFontSense:Foundry>Adobe Systems</ExtensisFontSense:Foundry>
                  <ExtensisFontSense:Version>1.047</ExtensisFontSense:Version>
                  <ExtensisFontSense:KerningChecksum>0</ExtensisFontSense:KerningChecksum>
                  <ExtensisFontSense:FontSense_1.2_Checksum>336045049</ExtensisFontSense:FontSense_1.2_Checksum>
                  <ExtensisFontSense:Checksum>336045049</ExtensisFontSense:Checksum>
                  <ExtensisFontSense:PostScriptName>HelveticaNeueLTStd-Roman</ExtensisFontSense:PostScriptName>
               </rdf:li>
               <rdf:li rdf:parseType="Resource">
                  <ExtensisFontSense:FontKind>OpenType - PS</ExtensisFontSense:FontKind>
                  <ExtensisFontSense:Family>Helvetica Neue LT Std</ExtensisFontSense:Family>
                  <ExtensisFontSense:OutlineFileSize>0</ExtensisFontSense:OutlineFileSize>
                  <ExtensisFontSense:Foundry>Adobe Systems</ExtensisFontSense:Foundry>
                  <ExtensisFontSense:Version>1.029</ExtensisFontSense:Version>
                  <ExtensisFontSense:KerningChecksum>0</ExtensisFontSense:KerningChecksum>
                  <ExtensisFontSense:FontSense_1.2_Checksum>1005916113</ExtensisFontSense:FontSense_1.2_Checksum>
                  <ExtensisFontSense:Checksum>1005916113</ExtensisFontSense:Checksum>
                  <ExtensisFontSense:PostScriptName>HelveticaNeueLTStd-Bd</ExtensisFontSense:PostScriptName>
               </rdf:li>
               <rdf:li rdf:parseType="Resource">
                  <ExtensisFontSense:FontKind>OpenType - PS</ExtensisFontSense:FontKind>
                  <ExtensisFontSense:Family>Helvetica Neue LT Std</ExtensisFontSense:Family>
                  <ExtensisFontSense:OutlineFileSize>0</ExtensisFontSense:OutlineFileSize>
                  <ExtensisFontSense:Foundry>Adobe Systems</ExtensisFontSense:Foundry>
                  <ExtensisFontSense:Version>1.029</ExtensisFontSense:Version>
                  <ExtensisFontSense:KerningChecksum>0</ExtensisFontSense:KerningChecksum>
                  <ExtensisFontSense:FontSense_1.2_Checksum>2394442911</ExtensisFontSense:FontSense_1.2_Checksum>
                  <ExtensisFontSense:Checksum>2394442911</ExtensisFontSense:Checksum>
                  <ExtensisFontSense:PostScriptName>HelveticaNeueLTStd-It</ExtensisFontSense:PostScriptName>
               </rdf:li>
               <rdf:li rdf:parseType="Resource">
                  <ExtensisFontSense:FontKind>OpenType - PS</ExtensisFontSense:FontKind>
                  <ExtensisFontSense:Family>Helvetica Neue LT Std</ExtensisFontSense:Family>
                  <ExtensisFontSense:OutlineFileSize>0</ExtensisFontSense:OutlineFileSize>
                  <ExtensisFontSense:Foundry>Adobe Systems</ExtensisFontSense:Foundry>
                  <ExtensisFontSense:Version>1.029</ExtensisFontSense:Version>
                  <ExtensisFontSense:KerningChecksum>0</ExtensisFontSense:KerningChecksum>
                  <ExtensisFontSense:FontSense_1.2_Checksum>3873330977</ExtensisFontSense:FontSense_1.2_Checksum>
                  <ExtensisFontSense:Checksum>3873330977</ExtensisFontSense:Checksum>
                  <ExtensisFontSense:PostScriptName>HelveticaNeueLTStd-Md</ExtensisFontSense:PostScriptName>
               </rdf:li>
            </rdf:Bag>
         </ExtensisFontSense:slug>
      </rdf:Description>
   </rdf:RDF>
</x:xmpmeta>
   Pages: 
    Page: 
     Label: 21
     Sequence: 1
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 63, 457, 148, 445
      Annotation: 
       Subtype: Link
       Rect: 63, 445, 143, 433
      Annotation: 
       Subtype: Link
       Rect: 63, 433, 188, 421
      Annotation: 
       Subtype: Link
       Rect: 63, 421, 188, 409
      Annotation: 
       Subtype: Link
       Rect: 63, 409, 227, 397
      Annotation: 
       Subtype: Link
       Rect: 61, 374, 97, 355
      Annotation: 
       Subtype: Link
       Rect: 163, 288, 302, 277
     Thumb: true
    Page: 
     Label: 22
     Sequence: 2
     Thumb: true
    Page: 
     Label: 23
     Sequence: 3
     Thumb: true
    Page: 
     Label: 24
     Sequence: 4
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 83, 84, 233, 72
      Annotation: 
       Subtype: Link
       Rect: 83, 74, 218, 63
     Thumb: true
    Page: 
     Label: 25
     Sequence: 5
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 194, 93, 308, 82
     Thumb: true
    Page: 
     Label: 26
     Sequence: 6
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 99, 189, 319, 175
      Annotation: 
       Subtype: Link
       Rect: 99, 166, 310, 152
      Annotation: 
       Subtype: Link
       Rect: 99, 131, 378, 117
      Annotation: 
       Subtype: Link
       Rect: 93, 120, 110, 106
     Thumb: true
    Page: 
     Label: 27
     Sequence: 7
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 99, 571, 319, 557
      Annotation: 
       Subtype: Link
       Rect: 99, 548, 386, 534
      Annotation: 
       Subtype: Link
       Rect: 93, 536, 185, 522
     Thumb: true
    Page: 
     Label: 28
     Sequence: 8
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 150, 84, 262, 72
     Thumb: true
    Page: 
     Label: 29
     Sequence: 9
     Thumb: true
    Page: 
     Label: 30
     Sequence: 10
     Thumb: true
    Page: 
     Label: 31
     Sequence: 11
     Thumb: true
    Page: 
     Label: 32
     Sequence: 12
     Thumb: true
    Page: 
     Label: 33
     Sequence: 13
     Thumb: true
    Page: 
     Label: 34
     Sequence: 14
     Thumb: true
    Page: 
     Label: 35
     Sequence: 15
     Thumb: true
    Page: 
     Label: 36
     Sequence: 16
     Thumb: true
    Page: 
     Label: 37
     Sequence: 17
     Thumb: true
    Page: 
     Label: 38
     Sequence: 18
     Thumb: true
    Page: 
     Label: 39
     Sequence: 19
     Thumb: true
    Page: 
     Label: 40
     Sequence: 20
     Thumb: true
    Page: 
     Label: 41
     Sequence: 21
     Thumb: true
    Page: 
     Label: 42
     Sequence: 22
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 284, 554, 389, 542
      Annotation: 
       Subtype: Link
       Rect: 76, 544, 307, 531
      Annotation: 
       Subtype: Link
       Rect: 205, 512, 389, 499
      Annotation: 
       Subtype: Link
       Rect: 76, 502, 218, 489
      Annotation: 
       Subtype: Link
       Rect: 200, 459, 336, 447
      Annotation: 
       Subtype: Link
       Rect: 81, 428, 389, 415
      Annotation: 
       Subtype: Link
       Rect: 76, 417, 248, 404
      Annotation: 
       Subtype: Link
       Rect: 276, 396, 389, 383
      Annotation: 
       Subtype: Link
       Rect: 76, 385, 389, 373
      Annotation: 
       Subtype: Link
       Rect: 76, 375, 208, 362
      Annotation: 
       Subtype: Link
       Rect: 267, 343, 389, 330
      Annotation: 
       Subtype: Link
       Rect: 76, 333, 324, 320
      Annotation: 
       Subtype: Link
       Rect: 220, 301, 389, 288
      Annotation: 
       Subtype: Link
       Rect: 76, 290, 245, 278
      Annotation: 
       Subtype: Link
       Rect: 257, 259, 389, 246
      Annotation: 
       Subtype: Link
       Rect: 76, 248, 236, 235
      Annotation: 
       Subtype: Link
       Rect: 81, 206, 218, 193
      Annotation: 
       Subtype: Link
       Rect: 81, 132, 240, 119
      Annotation: 
       Subtype: Link
       Rect: 81, 100, 211, 88
     Thumb: true
    Page: 
     Label: 43
     Sequence: 23
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 81, 582, 389, 569
      Annotation: 
       Subtype: Link
       Rect: 76, 571, 261, 559
      Annotation: 
       Subtype: Link
       Rect: 198, 550, 305, 538
      Annotation: 
       Subtype: Link
       Rect: 81, 508, 276, 495
      Annotation: 
       Subtype: Link
       Rect: 343, 476, 389, 464
      Annotation: 
       Subtype: Link
       Rect: 76, 466, 165, 453
      Annotation: 
       Subtype: Link
       Rect: 338, 445, 389, 432
      Annotation: 
       Subtype: Link
       Rect: 76, 434, 389, 421
      Annotation: 
       Subtype: Link
       Rect: 76, 424, 144, 411
      Annotation: 
       Subtype: Link
       Rect: 81, 381, 228, 369
      Annotation: 
       Subtype: Link
       Rect: 291, 360, 389, 347
      Annotation: 
       Subtype: Link
       Rect: 76, 350, 176, 337
      Annotation: 
       Subtype: Link
       Rect: 177, 307, 313, 295
      Annotation: 
       Subtype: Link
       Rect: 285, 286, 389, 274
      Annotation: 
       Subtype: Link
       Rect: 76, 276, 389, 263
      Annotation: 
       Subtype: Link
       Rect: 76, 265, 150, 252
      Annotation: 
       Subtype: Link
       Rect: 81, 223, 286, 210
      Annotation: 
       Subtype: Link
       Rect: 141, 191, 351, 179
      Annotation: 
       Subtype: Link
       Rect: 238, 160, 389, 147
      Annotation: 
       Subtype: Link
       Rect: 76, 149, 154, 136
      Annotation: 
       Subtype: Link
       Rect: 232, 128, 389, 115
      Annotation: 
       Subtype: Link
       Rect: 76, 117, 140, 105
      Annotation: 
       Subtype: Link
       Rect: 81, 75, 256, 62
     Thumb: true
    Page: 
     Label: 44
     Sequence: 24
     Annotations: 
      Annotation: 
       Subtype: Link
       Rect: 300, 529, 389, 516
      Annotation: 
       Subtype: Link
       Rect: 76, 519, 163, 506
      Annotation: 
       Subtype: Link
       Rect: 81, 455, 256, 443
      Annotation: 
       Subtype: Link
       Rect: 338, 392, 389, 379
      Annotation: 
       Subtype: Link
       Rect: 76, 381, 378, 369
      Annotation: 
       Subtype: Link
       Rect: 197, 339, 389, 326
      Annotation: 
       Subtype: Link
       Rect: 76, 329, 219, 316
      Annotation: 
       Subtype: Link
       Rect: 69, 99, 387, 85
      Annotation: 
       Subtype: Link
       Rect: 63, 88, 274, 74
     Thumb: true
    Page: 
     Label: 45
     Sequence: 25
     Thumb: true
    Page: 
     Label: 46
     Sequence: 26
     Thumb: true
    Page: 
     Label: 47
     Sequence: 27
     Thumb: true
    Page: 
     Label: 48
     Sequence: 28
     Thumb: true
  Checksum: 0d026ca6
   Type: CRC32
  Checksum: 401b74a97f3c887b16d5ab2e27aa3549
   Type: MD5
  Checksum: 1c858b74815d87aebec788194b2c4825c1082fb1
   Type: SHA-1