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Title:          The current role of influencers in public relations: Comparing Spain and the USA
Author:         Carmen Máiz-Bar
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      Title: The current role of influencers in public relations: Comparing Spain and the USA
      Children: 
       Item: 
        Title: Abstract
       Item: 
        Title: Keywords: public relations, influencers, social media, communication strategies, Spain, USA
       Item: 
        Title: 1. Introduction
       Item: 
        Title: 2. Literature Review
        Children: 
         Item: 
          Title: 2.1. Influencer who?
         Item: 
          Title: 2.2. Influencer who, in public relations?
       Item: 
        Title: 3. Methods
       Item: 
        Title: 4. Results
        Children: 
         Item: 
          Title: 4.1. Work with influencers in 2021
         Item: 
          Title: 4.2. Work with influencers before 2021
         Item: 
          Title: 4.3. Reasons for not working with influencers
         Item: 
          Title: 4.4. Sectors
         Item: 
          Title: 4.5. Assessment of results
         Item: 
          Title: 4.6. Explanation of assessment of results
         Item: 
          Title: 4.7. The future
         Item: 
          Title: 4.8. Explanation of future assessment
         Item: 
          Title: 4.9. Influencers beneficial for PR
         Item: 
          Title: 4.10. Explanation of assessment of benefits
       Item: 
        Title: 5. Discussion and conclusions
       Item: 
        Title: Bibliographical references
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