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Title:          Historical evolution of public relations psychology in Europe and the United States
Author:         Rocío Torres-Mancera
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     Item: 
      Title: Historical evolution of public relations psychology in Europe and the United States
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        Title: Abstract
       Item: 
        Title: Keywords: stakeholder; influence; persuasion; history; power
       Item: 
        Title: 1. Introduction
       Item: 
        Title: 2. Objectives
       Item: 
        Title: 3. Theoretical framework review
        Children: 
         Item: 
          Title: 3.1. The conceptualization of public relations
         Item: 
          Title: 3.2. Psychology in PR
         Item: 
          Title: 3.3. Cognitive-behavioural psychology applied to PR
         Item: 
          Title: 3.4. Social and organizational psychology in the professional PR environment
         Item: 
          Title: 3.5. Systemic psychology applied to PR persuasion
       Item: 
        Title: 4. Methodology
       Item: 
        Title: 5. Results
        Children: 
         Item: 
          Title: 5.1. Historical milestones in psychology and PR on the Europe-US axis
       Item: 
        Title: 6. Discussion and conclusions
       Item: 
        Title: Bibliographical references
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