017fcf9b521255e3b7730edce858d754 quepub_a2007v1n12p13.pdf 4495d85b714621985b4cb270e2b19f4fdfb00378 quepub_a2007v1n12p13.pdf ac12df416f09030722c53d19ce2c35575e8744ecab5064a838552d6e82898f49 quepub_a2007v1n12p13.pdf Title: La publicidad televisiva ante el reto de la interactividad Subject: Este artículo presenta una propuesta de clasificación de las diferentes formas que adopta la publicidad para incorporar la interactividad a sus estrategias comunicativas. La tipología nace de la observación y análisis de los modelos existentes y se... Keywords: questiones publicitarias; televisión interactiva; formatos publicitarios; publicidad interactiva; Interactive television; advertising formats; interactive advertising. Author: Emili Prado Creator: Acrobat PDFMaker 7.0.7 for Word Producer: Acrobat Distiller 7.0.5 (Windows) CreationDate: Tue Mar 18 18:12:08 2008 ModDate: Tue Mar 18 18:58:30 2008 Tagged: yes Pages: 16 Encrypted: no Page size: 595.22 x 842 pts (A4) File size: 146159 bytes Optimized: yes PDF version: 1.4 name type emb sub uni object ID ------------------------------------ ----------------- --- --- --- --------- Verdana-Bold TrueType no no no 329 0 TrebuchetMS TrueType no no no 330 0 Verdana TrueType no no no 331 0 TimesNewRomanPSMT TrueType no no no 339 0 Verdana-BoldItalic TrueType no no no 340 0 Verdana-Italic TrueType no no no 341 0 TrebuchetMS-Italic TrueType no no no 348 0 TimesNewRomanPS-ItalicMT TrueType no no no 349 0 Arial-BoldMT TrueType no no no 38 0 Arial-ItalicMT TrueType no no no 42 0 ArialMT TrueType no no no 47 0 TimesNewRomanPS-BoldMT TrueType no no no 61 0 Jhove (Rel. 1.4, 2009-07-30) Date: 2013-10-25 22:55:43 GMT+01:00 RepresentationInformation: quepub_a2007v1n12p13.pdf ReportingModule: PDF-hul, Rel. 1.8 (2009-05-22) LastModified: 2013-10-25 16:10:00 GMT+01:00 Size: 146159 Format: PDF Version: 1.4 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf PDFMetadata: Objects: 534 FreeObjects: 543 IncrementalUpdates: 5 DocumentCatalog: PageLayout: OneColumn PageMode: UseOutlines Language: ES Outlines: Item: Title: QP 12. Artículo 1. La publicidad televisiva ante el reto de la Interactividad Children: Item: Title: Autores: Prado; Franquet; Ribes; Soto; Fernández Quijada Destination: 1 Item: Title: Resumen Destination: 1 Item: Title: 1. Estructura Destination: 1 Item: Title: 2. Análisis Destination: 1 Children: Item: Title: 2.1. Caracterización de la publicidad in Destination: 1 Item: Title: 2.2. Presencia de la publicidad interact Destination: 1 Item: Title: 2.3. Tipología de formatos Destination: 1 Children: Item: Title: 2.3.1. DAL Destination: 1 Item: Title: 2.3.2. Microsites Destination: 1 Item: Title: 2.3.3. TVsites Destination: 1 Item: Title: 2.3.4. Impulse Response Destination: 1 Item: Title: 2.4. Cambios en el consumo televisivo y Destination: 1 Children: Item: Title: 2.4.1. Experiencias en la red: el caso d Destination: 1 Item: Title: 3. Conclusiones Destination: 1 Item: Title: REFERENCIAS BIBLIOGRÁFICAS Destination: 1 Item: Title: ANEXO: GRÁFICOS Y TABLAS Destination: 1 Children: Item: Title: Gráfico I. Tipos de interactividad Destination: 1 Item: Title: Cuadro I. Primeras experiencias de publi Destination: 1 Info: Title: La publicidad televisiva ante el reto de la interactividad Author: Emili Prado Subject: Este artículo presenta una propuesta de clasificación de las diferentes formas que adopta la publicidad para incorporar la interactividad a sus estrategias comunicativas. La tipología nace de la observación y análisis de los modelos existentes y se... Keywords: questiones publicitarias; televisión interactiva; formatos publicitarios; publicidad interactiva; Interactive television; advertising formats; interactive advertising. 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Grupo de Investigación MAECEI - Universidad de Sevilla D:20080318171150 QUESTIONES PUBLICITARIAS 12 Universidad Autónoma de Barcelona Acrobat PDFMaker 7.0.7 for Word 2008-03-18T18:58:30+01:00 2008-03-18T18:58:30+01:00 2008-03-18T18:12:08+01:00 uuid:7fd90fb3-b76a-4e4a-b59a-bd952eb2d822 uuid:2f14e85d-afec-4fe5-a35a-9d7fdbeba6e4 61 application/pdf La publicidad televisiva ante el reto de la interactividad Este artículo presenta una propuesta de clasificación de las diferentes formas que adopta la publicidad para incorporar la interactividad a sus estrategias comunicativas. La tipología nace de la observación y análisis de los modelos existentes y se... Emili Prado Rosa Franquet Francesc Xavier Ribes Mª Teresa Soto questiones publicitarias televisión interactiva formatos publicitarios publicidad interactiva Interactive television advertising formats interactive advertising. 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