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Title:          ¿Cómo estudia la publicidad los temas multiculturales? Un análisis de contenido de las metodologías utilizadas entre paises (1965-2009)
Subject:        Pensar la Publicidad, Vol. 5 Núm. 1 (2011)
Keywords:       multi-cultura; publicidad; investigación cuantitativa; metodología; análisis de contenido; journals norteamericanos
Author:         Marta MENSA TORRAS, Fernando MORALES MORANTE
Creator:        Microsoft® Word 2010
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