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Title:          La publicidad integrada en el contenido TV: atención visual y reconociimento cognitivo en los jóvenes y en los adultos mayores
Subject:        Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias Vol. 6, Núm. 1 (2012)
Keywords:       Publicidad Integrada; Televisión; Atención Visual; Eye Tracker; Reconocimiento Cognitivo;
Percepción Inconsciente
Author:         Elena Añaños, Anna Valli
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CreationDate:   Mon Jun 11 13:26:10 2012
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