3a4fe3686ae01651976cbb655585e745 cuainf_a2016n39p113.pdf 80234d4f740ca42c8597ae580cc072be7db8d10e cuainf_a2016n39p113.pdf c879108dd43eab197590efa0e0bddbf4dafc98de06deee59e345a26b19d51119 cuainf_a2016n39p113.pdf Title: El liderazgo femenino en la creatividad publicitaria Subject: Esta investigación estudia a las directoras creativas publicitarias en su rol de líderes. Se centra en su presencia en los departamentos creativos y no en las causas de su ausencia. Tras entrevistar a seis directoras creativas españolas que han conseguido llegar y mantenerse en ese departamento, se explica cómo estas comprenden, perciben y ejecutan su liderazgo, y cómo perciben que las valoran sus empleados. Los resultados muestran que ellas encajan en la definición del líder -vs. manager- que propone la literatura. Su liderazgo, puede enmarcarse en el estilo efectivo, creativo, transformacional y democrático que identifica al liderazgo ideal actualmente. This research studies female creative directors in advertising as leaders. It focuses on their presence in the creative departments rather than in the causes of their absence. We interviewed six Spanish female creative directors, who managed to reach and stay in that department. The paper reveals how they understand, execute, self-perceive and project their leadership, and how they perceive that their employees value them. The results show that these women fit in the definition of a leader -vs. a manager- proposed by the literature. Their leadership can be framed within the effective, creative, transformational and democratic style that nowadays identifies the ideal leadership. diretoras criativas femininas espanholas, que chegaram ao topo e mantiveram a sua posição, foram entrevistadas. O artigo revela como elas compreendem, percebem e executam a sua liderança, e como percebem o valor que os seus empregados lhes dão. Os resultados mostram que estas mulheres se enquadram na definição de líder – vs. gestor – proposto pela literatura do campo. A sua liderança pode se identificar com o estilo efetivo, criativo, transformacional e democrático que identifica atualmente a liderança ideal. Author: CLARA MONTES Creator: Adobe InDesign CC 2015 (Macintosh) Producer: Adobe PDF Library 15.0 CreationDate: Mon Jan 23 22:25:43 2017 CET ModDate: Wed Mar 1 18:02:17 2017 CET Tagged: yes UserProperties: no Suspects: no Form: AcroForm JavaScript: no Pages: 19 Encrypted: no Page size: 566.929 x 793.701 pts Page rot: 0 File size: 740626 bytes Optimized: no PDF version: 1.4 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- RJKZJD+BoxedMedium Type 1C WinAnsi yes yes yes 1048 0 RJKZJD+BoxedRegular Type 1C WinAnsi yes yes yes 1047 0 RJKZJD+BoxedBook Type 1C Custom yes yes yes 1046 0 RJKZJD+BerkeleyStd-BookItalic Type 1C Custom yes yes yes 1045 0 RJKZJD+BerkeleyStd-BoldItalic Type 1C WinAnsi yes yes yes 1054 0 RJKZJD+BerkeleyStd-Book Type 1C Custom yes yes yes 1055 0 RJKZJD+BerkeleyStd-Bold Type 1C WinAnsi yes yes yes 1058 0 RJKZJD+BoxedBook-Italic Type 1C WinAnsi yes yes yes 1063 0 RJKZJD+BoxedRegular-Bold Type 1C WinAnsi yes yes yes 1064 0 Calibri TrueType WinAnsi yes no no 1089 0 RJKZJD+BoxedBook Type 1C WinAnsi yes yes yes 38 0 RJKZJD+BoxedBook Type 1C WinAnsi yes yes yes 41 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2020-08-10 13:41:57 CEST RepresentationInformation: cuainf_a2016n39p113.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2020-06-24 18:59:00 CEST Size: 740626 Format: PDF Version: 1.4 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf PDFMetadata: Objects: 1112 FreeObjects: 970 IncrementalUpdates: 3 DocumentCatalog: ViewerPreferences: HideToolbar: false HideMenubar: false HideWindowUI: false FitWindow: false CenterWindow: false DisplayDocTitle: false NonFullScreenPageMode: UseNone Direction: L2R ViewArea: CropBox ViewClip: CropBox PrintArea: CropBox PageClip: CropBox PageLayout: SinglePage PageMode: UseNone Info: Title: El liderazgo femenino en la creatividad publicitaria Author: CLARA MONTES Subject: Esta investigación estudia a las directoras creativas publicitarias en su rol de líderes. Se centra en su presencia en los departamentos creativos y no en las causas de su ausencia. Tras entrevistar a seis directoras creativas españolas que han conseguido llegar y mantenerse en ese departamento, se explica cómo estas comprenden, perciben y ejecutan su liderazgo, y cómo perciben que las valoran sus empleados. Los resultados muestran que ellas encajan en la definición del líder -vs. manager- que propone la literatura. Su liderazgo, puede enmarcarse en el estilo efectivo, creativo, transformacional y democrático que identifica al liderazgo ideal actualmente. This research studies female creative directors in advertising as leaders. It focuses on their presence in the creative departments rather than in the causes of their absence. We interviewed six Spanish female creative directors, who managed to reach and stay in that department. The paper reveals how they understand, execute, self-perceive and project their leadership, and how they perceive that their employees value them. The results show that these women fit in the definition of a leader -vs. a manager- proposed by the literature. Their leadership can be framed within the effective, creative, transformational and democratic style that nowadays identifies the ideal leadership. diretoras criativas femininas espanholas, que chegaram ao topo e mantiveram a sua posição, foram entrevistadas. O artigo revela como elas compreendem, percebem e executam a sua liderança, e como percebem o valor que os seus empregados lhes dão. Os resultados mostram que estas mulheres se enquadram na definição de líder   vs. gestor   proposto pela literatura do campo. A sua liderança pode se identificar com o estilo efetivo, criativo, transformacional e democrático que identifica atualmente a liderança ideal. Creator: Adobe InDesign CC 2015 (Macintosh) Producer: Adobe PDF Library 15.0 CreationDate: Mon Jan 23 19:25:43 CET 2017 ModDate: Wed Mar 01 18:02:17 CET 2017 ID: 0x1f9f9eaa22264e97a514cc1c776536d9, 0x6b57d6f7101aae4ba434b440b0c27efb Filters: FilterPipeline: FlateDecode Fonts: Type1: Font: BaseFont: RJKZJD+BerkeleyStd-Bold FontSubset: true FirstChar: 32 LastChar: 118 FontDescriptor: FontName: RJKZJD+BerkeleyStd-Bold Flags: Serif, Nonsymbolic FontBBox: -102, -250, 1129, 847 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: RJKZJD+BerkeleyStd-BookItalic FontSubset: true FirstChar: 31 LastChar: 243 FontDescriptor: FontName: RJKZJD+BerkeleyStd-BookItalic Flags: Serif, Nonsymbolic, Italic FontBBox: -144, -260, 1016, 853 FontFile3: true EncodingDictionary: BaseEncoding: WinAnsiEncoding Differences: true ToUnicode: true Font: BaseFont: RJKZJD+BoxedBook FontSubset: true FirstChar: 30 LastChar: 250 FontDescriptor: FontName: RJKZJD+BoxedBook Flags: Nonsymbolic FontBBox: -57, -314, 999, 975 FontFile3: true EncodingDictionary: BaseEncoding: WinAnsiEncoding Differences: true ToUnicode: true Font: BaseFont: RJKZJD+BoxedBook-Italic FontSubset: true FirstChar: 32 LastChar: 120 FontDescriptor: FontName: RJKZJD+BoxedBook-Italic Flags: Nonsymbolic, Italic FontBBox: -85, -320, 966, 971 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: RJKZJD+BoxedRegular FontSubset: true FirstChar: 32 LastChar: 243 FontDescriptor: FontName: RJKZJD+BoxedRegular Flags: Nonsymbolic FontBBox: -58, -334, 1034, 983 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: RJKZJD+BoxedRegular-Bold FontSubset: true FirstChar: 48 LastChar: 57 FontDescriptor: FontName: RJKZJD+BoxedRegular-Bold Flags: Nonsymbolic FontBBox: -62, -397, 1136, 1022 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: RJKZJD+BoxedMedium FontSubset: true FirstChar: 32 LastChar: 211 FontDescriptor: FontName: RJKZJD+BoxedMedium Flags: Nonsymbolic FontBBox: -58, -355, 1069, 990 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: RJKZJD+BerkeleyStd-BoldItalic FontSubset: true FirstChar: 75 LastChar: 121 FontDescriptor: FontName: RJKZJD+BerkeleyStd-BoldItalic Flags: Serif, Nonsymbolic, Italic FontBBox: -158, -260, 1022, 844 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: RJKZJD+BerkeleyStd-Book FontSubset: true FirstChar: 30 LastChar: 252 FontDescriptor: FontName: RJKZJD+BerkeleyStd-Book Flags: Serif, Nonsymbolic FontBBox: -86, -256, 1062, 850 FontFile3: true EncodingDictionary: BaseEncoding: WinAnsiEncoding Differences: true ToUnicode: true XMP: application/pdf El liderazgo femenino en la creatividad publicitaria CLARA MONTES DAVID ROCA Esta investigación estudia a las directoras creativas publicitarias en su rol de líderes. Se centra en su presencia en los departamentos creativos y no en las causas de su ausencia. Tras entrevistar a seis directoras creativas españolas que han conseguido llegar y mantenerse en ese departamento, se explica cómo estas comprenden, perciben y ejecutan su liderazgo, y cómo perciben que las valoran sus empleados. Los resultados muestran que ellas encajan en la definición del líder -vs. manager- que propone la literatura. Su liderazgo, puede enmarcarse en el estilo efectivo, creativo, transformacional y democrático que identifica al liderazgo ideal actualmente. This research studies female creative directors in advertising as leaders. It focuses on their presence in the creative departments rather than in the causes of their absence. We interviewed six Spanish female creative directors, who managed to reach and stay in that department. The paper reveals how they understand, execute, self-perceive and project their leadership, and how they perceive that their employees value them. The results show that these women fit in the definition of a leader -vs. a manager- proposed by the literature. Their leadership can be framed within the effective, creative, transformational and democratic style that nowadays identifies the ideal leadership. diretoras criativas femininas espanholas, que chegaram ao topo e mantiveram a sua posição, foram entrevistadas. O artigo revela como elas compreendem, percebem e executam a sua liderança, e como percebem o valor que os seus empregados lhes dão. Os resultados mostram que estas mulheres se enquadram na definição de líder – vs. gestor – proposto pela literatura do campo. A sua liderança pode se identificar com o estilo efetivo, criativo, transformacional e democrático que identifica atualmente a liderança ideal. Esta obra está bajo licencia Creative Commons Atribución 3.0. Todos los derechos reservados © 2015 Cuadernos.info agencia de publicidad creatividad género liderazgo mujer advertising agency creativity gender leadership woman liderança mulher agência de publicidade criatividade 2017-01-23T18:25:43-03:00 2017-03-01T18:02:17+01:00 2017-03-01T18:02:17+01:00 Adobe InDesign CC 2015 (Macintosh) uuid:97e62f6f-251c-4623-a756-73939697ff1f xmp.did:F77F11740720681197A597158B943CF1 xmp.id:97d906ca-bbef-4272-a834-9483bf908753 proof:pdf xmp.iid:289e01cd-1653-4c74-a584-54ba8069be07 xmp.did:3847ae32-aaf6-49e1-94bc-5a225b64dd2b xmp.did:F77F11740720681197A597158B943CF1 default converted from application/x-indesign to application/pdf Adobe InDesign CC 2015 (Macintosh) / 2017-01-23T18:25:43-03:00 True http://www.cuadernos.info Adobe PDF Library 15.0 False Pages: Page: Label: 113 Sequence: 1 Page: Label: 114 Sequence: 2 Page: Label: 115 Sequence: 3 Page: Label: 116 Sequence: 4 Page: Label: 117 Sequence: 5 Page: Label: 118 Sequence: 6 Page: Label: 119 Sequence: 7 Page: Label: 120 Sequence: 8 Page: Label: 121 Sequence: 9 Page: Label: 122 Sequence: 10 Page: Label: 123 Sequence: 11 Page: Label: 124 Sequence: 12 Page: Label: 125 Sequence: 13 Page: Label: 126 Sequence: 14 Page: Label: 127 Sequence: 15 Page: Label: 128 Sequence: 16 Page: Label: 129 Sequence: 17 Page: Label: 130 Sequence: 18 Page: Label: 131 Sequence: 19 Checksum: 1fd41d54 Type: CRC32 Checksum: 3a4fe3686ae01651976cbb655585e745 Type: MD5 Checksum: 80234d4f740ca42c8597ae580cc072be7db8d10e Type: SHA-1