fc13cc66214b6387b91ad242bb01a4da cuainf_a2016n39p113iENG.pdf 21143b87dd64e7324da4fa3f0d54469ced07e2ad cuainf_a2016n39p113iENG.pdf d1a3f051084bbfa2a398cdb3b1ea7180c8a84b4c17433a60032eadf555b9205a cuainf_a2016n39p113iENG.pdf Title: El liderazgo femenino en la creatividad publicitaria Subject: Esta investigación se enfoca en las directoras creativas publicitarias en su rol de líderes. Se centra en su presencia en los departamentos creativos y no en las causas de su ausencia. Se entrevista a seis directoras creativas españolas, que han conseguido llegar y mantenerse en ese departamento. Se explica cómo comprenden, perciben y ejecutan su liderazgo, y cómo perciben que las valoran sus empleados. Los resultados muestran que ellas encajan en la definición del líder —vs. manager— que propone la literatura. Su liderazgo puede enmarcarse en el estilo efectivo, creativo, transformacional y democrático que identifica al liderazgo ideal actualmente. This research studies female creative directors in advertising as leaders. It focuses on their presence in the creative departments rather than in the causes of their absence. We interviewed six Spanish female creative directors, who managed to reach and stay in that department. The paper reveals how they understand, execute, self-perceive and project their leadership, and how they perceive that their employees value them. The results show that these women fit in the definition of a leader -vs. a manager- proposed by the literature. Their leadership can be framed within the effective, creative, transformational and democratic style that nowadays identifies the ideal leadership. diretoras criativas femininas espanholas, que chegaram ao topo e mantiveram a sua posição, foram entrevistadas. O artigo revela como elas compreendem, percebem e executam a sua liderança, e como percebem o valor que os seus empregados lhes dão. Os resultados mostram que estas mulheres se enquadram na definição de líder – vs. gestor – proposto pela literatura do campo. A sua liderança pode se identificar com o estilo efetivo, criativo, transformacional e democrático que identifica atualmente a liderança ideal. Author: CLARA MONTES Creator: Adobe InDesign CC 2015 (Macintosh) Producer: Adobe PDF Library 15.0 CreationDate: Wed Jan 18 15:12:29 2017 CET ModDate: Wed Mar 1 18:01:24 2017 CET Tagged: yes UserProperties: no Suspects: no Form: AcroForm JavaScript: no Pages: 19 Encrypted: no Page size: 566.929 x 793.701 pts Page rot: 0 File size: 728699 bytes Optimized: no PDF version: 1.4 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- WFMVGT+BoxedMedium Type 1C WinAnsi yes yes yes 857 0 WFMVGT+BoxedRegular Type 1C WinAnsi yes yes yes 858 0 WFMVGT+BoxedBook Type 1C Custom yes yes yes 859 0 WFMVGT+BerkeleyStd-Book Type 1C Custom yes yes yes 860 0 WFMVGT+BerkeleyStd-Bold Type 1C WinAnsi yes yes yes 865 0 WFMVGT+BerkeleyStd-BookItalic Type 1C Custom yes yes yes 864 0 WFMVGT+BerkeleyStd-BoldItalic Type 1C WinAnsi yes yes yes 870 0 WFMVGT+BoxedBook-Italic Type 1C WinAnsi yes yes yes 875 0 WFMVGT+BoxedRegular-Bold Type 1C WinAnsi yes yes yes 876 0 Calibri TrueType WinAnsi yes no no 901 0 WFMVGT+BoxedBook Type 1C WinAnsi yes yes yes 37 0 WFMVGT+BoxedBook Type 1C WinAnsi yes yes yes 40 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2020-08-10 13:41:53 CEST RepresentationInformation: cuainf_a2016n39p113iENG.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2020-06-24 18:59:13 CEST Size: 728699 Format: PDF Version: 1.4 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf PDFMetadata: Objects: 924 FreeObjects: 785 IncrementalUpdates: 3 DocumentCatalog: ViewerPreferences: HideToolbar: false HideMenubar: false HideWindowUI: false FitWindow: false CenterWindow: false DisplayDocTitle: false NonFullScreenPageMode: UseNone Direction: L2R ViewArea: CropBox ViewClip: CropBox PrintArea: CropBox PageClip: CropBox PageLayout: SinglePage PageMode: UseNone Info: Title: El liderazgo femenino en la creatividad publicitaria Author: CLARA MONTES Subject: Esta investigación se enfoca en las directoras creativas publicitarias en su rol de líderes. Se centra en su presencia en los departamentos creativos y no en las causas de su ausencia. Se entrevista a seis directoras creativas españolas, que han conseguido llegar y mantenerse en ese departamento. Se explica cómo comprenden, perciben y ejecutan su liderazgo, y cómo perciben que las valoran sus empleados. Los resultados muestran que ellas encajan en la definición del líder  vs. manager  que propone la literatura. Su liderazgo puede enmarcarse en el estilo efectivo, creativo, transformacional y democrático que identifica al liderazgo ideal actualmente. This research studies female creative directors in advertising as leaders. It focuses on their presence in the creative departments rather than in the causes of their absence. We interviewed six Spanish female creative directors, who managed to reach and stay in that department. The paper reveals how they understand, execute, self-perceive and project their leadership, and how they perceive that their employees value them. The results show that these women fit in the definition of a leader -vs. a manager- proposed by the literature. Their leadership can be framed within the effective, creative, transformational and democratic style that nowadays identifies the ideal leadership. diretoras criativas femininas espanholas, que chegaram ao topo e mantiveram a sua posição, foram entrevistadas. O artigo revela como elas compreendem, percebem e executam a sua liderança, e como percebem o valor que os seus empregados lhes dão. Os resultados mostram que estas mulheres se enquadram na definição de líder   vs. gestor   proposto pela literatura do campo. A sua liderança pode se identificar com o estilo efetivo, criativo, transformacional e democrático que identifica atualmente a liderança ideal. Creator: Adobe InDesign CC 2015 (Macintosh) Producer: Adobe PDF Library 15.0 CreationDate: Wed Jan 18 12:12:29 CET 2017 ModDate: Wed Mar 01 18:01:24 CET 2017 ID: 0xda4a17e360294716bafbc726f944eeba, 0x629b1b2317a2a44b9aa4330b026ae444 Filters: FilterPipeline: FlateDecode Fonts: Type1: Font: BaseFont: WFMVGT+BerkeleyStd-BookItalic FontSubset: true FirstChar: 31 LastChar: 243 FontDescriptor: FontName: WFMVGT+BerkeleyStd-BookItalic Flags: Serif, Nonsymbolic, Italic FontBBox: -144, -260, 1016, 853 FontFile3: true EncodingDictionary: BaseEncoding: WinAnsiEncoding Differences: true ToUnicode: true Font: BaseFont: WFMVGT+BerkeleyStd-Bold FontSubset: true FirstChar: 32 LastChar: 121 FontDescriptor: FontName: WFMVGT+BerkeleyStd-Bold Flags: Serif, Nonsymbolic FontBBox: -102, -250, 1129, 847 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: WFMVGT+BerkeleyStd-BoldItalic FontSubset: true FirstChar: 32 LastChar: 118 FontDescriptor: FontName: WFMVGT+BerkeleyStd-BoldItalic Flags: Serif, Nonsymbolic, Italic FontBBox: -158, -260, 1022, 844 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: WFMVGT+BoxedMedium FontSubset: true FirstChar: 32 LastChar: 122 FontDescriptor: FontName: WFMVGT+BoxedMedium Flags: Nonsymbolic FontBBox: -58, -355, 1069, 990 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: WFMVGT+BoxedRegular FontSubset: true FirstChar: 32 LastChar: 231 FontDescriptor: FontName: WFMVGT+BoxedRegular Flags: Nonsymbolic FontBBox: -58, -334, 1034, 983 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: WFMVGT+BoxedBook-Italic FontSubset: true FirstChar: 32 LastChar: 237 FontDescriptor: FontName: WFMVGT+BoxedBook-Italic Flags: Nonsymbolic, Italic FontBBox: -85, -320, 966, 971 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: WFMVGT+BoxedBook FontSubset: true FirstChar: 30 LastChar: 243 FontDescriptor: FontName: WFMVGT+BoxedBook Flags: Nonsymbolic FontBBox: -57, -314, 999, 975 FontFile3: true EncodingDictionary: BaseEncoding: WinAnsiEncoding Differences: true ToUnicode: true Font: BaseFont: WFMVGT+BoxedRegular-Bold FontSubset: true FirstChar: 48 LastChar: 57 FontDescriptor: FontName: WFMVGT+BoxedRegular-Bold Flags: Nonsymbolic FontBBox: -62, -397, 1136, 1022 FontFile3: true Encoding: WinAnsiEncoding ToUnicode: true Font: BaseFont: WFMVGT+BerkeleyStd-Book FontSubset: true FirstChar: 30 LastChar: 252 FontDescriptor: FontName: WFMVGT+BerkeleyStd-Book Flags: Serif, Nonsymbolic FontBBox: -86, -256, 1062, 850 FontFile3: true EncodingDictionary: BaseEncoding: WinAnsiEncoding Differences: true ToUnicode: true XMP: application/pdf El liderazgo femenino en la creatividad publicitaria CLARA MONTES DAVID ROCA Esta investigación se enfoca en las directoras creativas publicitarias en su rol de líderes. Se centra en su presencia en los departamentos creativos y no en las causas de su ausencia. Se entrevista a seis directoras creativas españolas, que han conseguido llegar y mantenerse en ese departamento. Se explica cómo comprenden, perciben y ejecutan su liderazgo, y cómo perciben que las valoran sus empleados. Los resultados muestran que ellas encajan en la definición del líder —vs. manager— que propone la literatura. Su liderazgo puede enmarcarse en el estilo efectivo, creativo, transformacional y democrático que identifica al liderazgo ideal actualmente. This research studies female creative directors in advertising as leaders. It focuses on their presence in the creative departments rather than in the causes of their absence. We interviewed six Spanish female creative directors, who managed to reach and stay in that department. The paper reveals how they understand, execute, self-perceive and project their leadership, and how they perceive that their employees value them. The results show that these women fit in the definition of a leader -vs. a manager- proposed by the literature. Their leadership can be framed within the effective, creative, transformational and democratic style that nowadays identifies the ideal leadership. diretoras criativas femininas espanholas, que chegaram ao topo e mantiveram a sua posição, foram entrevistadas. O artigo revela como elas compreendem, percebem e executam a sua liderança, e como percebem o valor que os seus empregados lhes dão. Os resultados mostram que estas mulheres se enquadram na definição de líder – vs. gestor – proposto pela literatura do campo. A sua liderança pode se identificar com o estilo efetivo, criativo, transformacional e democrático que identifica atualmente a liderança ideal. Esta obra está bajo licencia Creative Commons Atribución 3.0. Todos los derechos reservados © 2015 Cuadernos.info agencia de publicidad creatividad género liderazgo mujer advertising agency creativity gender leadership woman liderança mulher agência de publicidade criatividade 2017-01-18T11:12:29-03:00 2017-03-01T18:01:24+01:00 2017-03-01T18:01:24+01:00 Adobe InDesign CC 2015 (Macintosh) uuid:04dbbe48-f96a-4ee2-8104-98bb31e99030 xmp.did:F77F11740720681197A597158B943CF1 xmp.id:f081ea0a-b2ed-40c2-abc5-ea386aac5718 proof:pdf xmp.iid:7c554064-309b-423f-b974-4ba607401fa0 xmp.did:3847ae32-aaf6-49e1-94bc-5a225b64dd2b xmp.did:F77F11740720681197A597158B943CF1 default converted from application/x-indesign to application/pdf Adobe InDesign CC 2015 (Macintosh) / 2017-01-18T11:12:29-03:00 True http://www.cuadernos.info Adobe PDF Library 15.0 False Pages: Page: Label: 113 Sequence: 1 Page: Label: 114 Sequence: 2 Page: Label: 115 Sequence: 3 Page: Label: 116 Sequence: 4 Page: Label: 117 Sequence: 5 Page: Label: 118 Sequence: 6 Page: Label: 119 Sequence: 7 Page: Label: 120 Sequence: 8 Page: Label: 121 Sequence: 9 Page: Label: 122 Sequence: 10 Page: Label: 123 Sequence: 11 Page: Label: 124 Sequence: 12 Page: Label: 125 Sequence: 13 Page: Label: 126 Sequence: 14 Page: Label: 127 Sequence: 15 Page: Label: 128 Sequence: 16 Page: Label: 129 Sequence: 17 Page: Label: 130 Sequence: 18 Page: Label: 131 Sequence: 19 Checksum: 07920748 Type: CRC32 Checksum: fc13cc66214b6387b91ad242bb01a4da Type: MD5 Checksum: 21143b87dd64e7324da4fa3f0d54469ced07e2ad Type: SHA-1