50ec786cfdf77bb6b1971212d1738dd1  pmc_29312072.pdf
6537444972de4d219602bd72a2e94c833925c98a  pmc_29312072.pdf

Title:          Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Subject:        
Keywords:       consumer behavior, consumer emotional journey, market, marketing 3.0, marketing 4.0
Author:         Ana I. Jiménez-Zarco
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