c73ad01168abc4555578e0d9ddbd5238 cuainf_a2019n45p227.pdf 6211a83f3661ad6ead7b5252c076493ec5d70e36 cuainf_a2019n45p227.pdf 9ab3e7a0563761e36089393e0037a6a83067c5023369616ff18e461224710c2c cuainf_a2019n45p227.pdf Title: A discrete proposal: Appeals to the social networks of popular programmes in Europe Subject: This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The content analysis shows the resources and strategies used, the differences according to country, channel ownership and programme genre, and the hegemonic use of hashtags and the unique strategies of info-show in commercial channels. El artículo presenta los resultados de una investigación empírica sobre las estrategias de apelación en pantalla a las redes sociales de los programas más vistos en los canales generalistas de TDT en Francia, Alemania, Italia, España y el Reino Unido en 2016-2017. El objetivo es identificar cómo se reclama la atención de las audiencias sociales en tiempo sincrónico a la emisión y qué forma adquieren en la narración y estructura de los formatos. El análisis de contenido muestra los recursos y estrategias empleadas, las diferencias según país, titularidad del canal y género programático, y el uso hegemónico del hashtag y las estrategias singulares del info-show en los canales comerciales. O artigo apresenta os resultados de uma investigação empírica sobre as estratégias de apelação na tela para as redes sociais dos programas mais assistidos nos canais generalista de TDT na França, Alemanha, Itália, Espanha e Reino Unido em 2016-2017. O objetivo é identificar como é demandada a atenção das audiências sociais em tempo síncrono ao broadcast e que forma elas adquirem na narração e estrutura dos formatos. A análise de conteúdo mostra os recursos e estratégias utilizadas, as diferenças de acordo de acordo com o país, a propriedade do canal e o gênero programático, e o uso hegemônico da hashtag e as estratégias exclusivas do Info-show nos canais comerciais. Author: Belén Monclús Creator: Adobe InDesign 14.0 (Macintosh) Producer: Adobe PDF Library 15.0 CreationDate: Tue Dec 17 21:25:35 2019 CET ModDate: Wed Dec 18 14:32:19 2019 CET Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 14 Encrypted: no Page size: 566.929 x 793.701 pts Page rot: 0 File size: 692781 bytes Optimized: yes PDF version: 1.4 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- ANNNMB+BoxedMedium Type 1C WinAnsi yes yes yes 796 0 ANNNMB+BoxedRegular Type 1C WinAnsi yes yes yes 797 0 ANNNMB+BoxedBook Type 1C WinAnsi yes yes yes 798 0 ANNNMB+BerkeleyStd-BookItalic Type 1C Custom yes yes yes 808 0 ANNNMB+BerkeleyStd-BoldItalic Type 1C WinAnsi yes yes yes 813 0 ANNNMB+BerkeleyStd-Bold Type 1C WinAnsi yes yes yes 814 0 ANNNMB+BerkeleyStd-Book Type 1C Custom yes yes yes 818 0 ANNNMB+BoxedBook-Italic Type 1C WinAnsi yes yes yes 825 0 ANNNMB+BoxedRegular-Bold Type 1C WinAnsi yes yes yes 826 0 ANNNMB+BoxedRegular Type 1C WinAnsi yes yes yes 56 0 ANNNMB+BoxedBook-Italic Type 1C WinAnsi yes yes yes 52 0 ANNNMB+BoxedBook Type 1C WinAnsi yes yes yes 53 0 ANNNMB+BoxedRegular Type 1C WinAnsi yes yes yes 57 0 ANNNMB+BoxedBook-Italic Type 1C WinAnsi yes yes yes 59 0 ANNNMB+BoxedBook Type 1C WinAnsi yes yes yes 63 0 ANNNMB+BoxedBook Type 1C Custom yes yes no 68 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2020-04-24 05:38:59 CEST RepresentationInformation: cuainf_a2019n45p227.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2020-04-23 17:33:35 CEST Size: 692781 Format: PDF Version: 1.4 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Linearized PDF, ISO PDF/A-1, Level B PDFMetadata: Objects: 846 FreeObjects: 663 IncrementalUpdates: 1 DocumentCatalog: ViewerPreferences: HideToolbar: false HideMenubar: false HideWindowUI: false FitWindow: false CenterWindow: false DisplayDocTitle: false NonFullScreenPageMode: UseNone Direction: L2R ViewArea: CropBox ViewClip: CropBox PrintArea: CropBox PageClip: CropBox PageLayout: SinglePage PageMode: UseNone Language: es-ES Info: Title: A discrete proposal: Appeals to the social networks of popular programmes in Europe Author: Belén Monclús Subject: This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The content analysis shows the resources and strategies used, the differences according to country, channel ownership and programme genre, and the hegemonic use of hashtags and the unique strategies of info-show in commercial channels. El artículo presenta los resultados de una investigación empírica sobre las estrategias de apelación en pantalla a las redes sociales de los programas más vistos en los canales generalistas de TDT en Francia, Alemania, Italia, España y el Reino Unido en 2016-2017. El objetivo es identificar cómo se reclama la atención de las audiencias sociales en tiempo sincrónico a la emisión y qué forma adquieren en la narración y estructura de los formatos. El análisis de contenido muestra los recursos y estrategias empleadas, las diferencias según país, titularidad del canal y género programático, y el uso hegemónico del hashtag y las estrategias singulares del info-show en los canales comerciales. O artigo apresenta os resultados de uma investigação empírica sobre as estratégias de apelação na tela para as redes sociais dos programas mais assistidos nos canais generalista de TDT na França, Alemanha, Itália, Espanha e Reino Unido em 2016-2017. O objetivo é identificar como é demandada a atenção das audiências sociais em tempo síncrono ao broadcast e que forma elas adquirem na narração e estrutura dos formatos. A análise de conteúdo mostra os recursos e estratégias utilizadas, as diferenças de acordo de acordo com o país, a propriedade do canal e o gênero programático, e o uso hegemônico da hashtag e as estratégias exclusivas do Info-show nos canais comerciais. 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Todos los derechos reservados © 2015 Cuadernos.info This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The content analysis shows the resources and strategies used, the differences according to country, channel ownership and programme genre, and the hegemonic use of hashtags and the unique strategies of info-show in commercial channels. El artículo presenta los resultados de una investigación empírica sobre las estrategias de apelación en pantalla a las redes sociales de los programas más vistos en los canales generalistas de TDT en Francia, Alemania, Italia, España y el Reino Unido en 2016-2017. El objetivo es identificar cómo se reclama la atención de las audiencias sociales en tiempo sincrónico a la emisión y qué forma adquieren en la narración y estructura de los formatos. El análisis de contenido muestra los recursos y estrategias empleadas, las diferencias según país, titularidad del canal y género programático, y el uso hegemónico del hashtag y las estrategias singulares del info-show en los canales comerciales. O artigo apresenta os resultados de uma investigação empírica sobre as estratégias de apelação na tela para as redes sociais dos programas mais assistidos nos canais generalista de TDT na França, Alemanha, Itália, Espanha e Reino Unido em 2016-2017. O objetivo é identificar como é demandada a atenção das audiências sociais em tempo síncrono ao broadcast e que forma elas adquirem na narração e estrutura dos formatos. A análise de conteúdo mostra os recursos e estratégias utilizadas, as diferenças de acordo de acordo com o país, a propriedade do canal e o gênero programático, e o uso hegemônico da hashtag e as estratégias exclusivas do Info-show nos canais comerciais. 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