ONLINE JOURNAL MODELLING THE NEW EUROPE NO. 35 / 2021 2 . 5 6 EUROPEAN COMMISSION’S IDENTITY DURING BREXIT: A COMMUNICATION STRATEGY CHANGE ON TWITTER Lluís MAS-MANCHÓN, PhD Nora Inka BIERMANN - Frederic GUERRERO-SOLÉ, PhD David BADAJOZ-DÁVILA, PhD Abstract: The European Union (EU) was founded to promote peace, prosperity and other values between an increasing number of member states (European Commission, 2001). However, Brexit has activated a reputation crisis that reinforces Euroscepticism (Börzel; Risse, 2018). The objective of the study is to identify the differences in the semantic construction and thematic framing of the European Commission during a two-year period, previous to Brexit and after Brexit, on a sample of 4827 tweets posted by the European Commission. Findings show that in the period before Brexit, the EU is presented as an abstract political body, highly informative on major crisis, and reactively framing messages with values responsibility and solidarity. After Brexit, the EC adapted its communication strategy to foster a sense of belonging to the EU by underlining a common transnational European identity. These results show that EU is using Twitter strategically, and their communications as well as framings, values and lexicon have been different before and after Brexit on Twitter. This might apply to other channels as well. 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Risse d - - o - - 129 ONLINE JOURNAL MODELLING THE NEW EUROPE NO. 35 / 2021 e - ( o Jora - Conclusions - - i Jora - r to - of t 130 ONLINE JOURNAL MODELLING THE NEW EUROPE NO. 35 / 2021 - reat - - - - co- et al. - - – - 131 ONLINE JOURNAL MODELLING THE NEW EUROPE NO. 35 / 2021 References Journal of Personality and Social Psychology - 2. The Civic Culture: Political Attitudes in Five Nations European Identity: What the Media Say 4. Briti European Identity: What the Media Say -45. 5. Policy Studies - 6. Social Media and European Politics. Rethinking Power and Legitimacy in the Digital Era. - T T. ( . Journal of European Public Policy - . 132 ONLINE JOURNAL MODELLING THE NEW EUROPE NO. 35 / 2021 Political Psychology - SHARE THIS TOO. More Social Media Solutions for PR Professionals. Chartered Institute of Public Relations (CIPR). - Style in language. - Euroscepticism, Democracy and the Media. Communicating Europe, Contesting Europe. 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