21c97a1226b3b7c7abd865d040fa7c6a pmc_33922691.pdf 4165a9fd329a3f6cb48c86bb303708b00a95423b pmc_33922691.pdf 142a8e67b9a204f6bec23f1bf7ce8f462bd51a3b3d2ea743c1527b91e6f7e8e1 pmc_33922691.pdf Title: Consumer Perceptions of Precision Livestock Farming—A Qualitative Study in Three European Countries Subject: Scholars in the fields of animal science and technology have investigated how precision livestock farming (PLF) can contribute to the quality and efficiency of animal husbandry and to the health and welfare of farm animals. Although the results of such studies provide promising avenues for the development of PLF technologies and their potential for the application in animal husbandry, the perspectives of consumers with regard to PLF technologies have yet to be the subject of much investigation. To address this research gap, the current study explores consumer perceptions of PLF technologies within the pork and dairy value chains. The investigation is based on results from six focus group discussions conducted in three European countries, each reflecting a different market environment: Finland, the Netherlands and Spain. The results indicate that consumers expect the implementation of different PLF technologies to enhance the health and welfare of farm animals, while generating environmental improvements and increasing the transparency of value-chain processes. The analysis further reveals three over-arching consumer concerns: (1) the fear that the integration of PLF technologies will introduce more industrialisation into livestock farming production; (2) the concern that PLF technologies and data are vulnerable to misuse and cyber-crime; and (3) the concern that PLF information is not communicated adequately to allow informed purchase decisions. The research findings provide directions for members of the animal-based food value chain to make informed decisions to improve their sustainability, social responsibility and credibility by endorsing the acceptance of PLF (technologies) amongst European consumers. Keywords: animal welfare; precision livestock farming; consumers; European cross-country comparison; focus group discussions; value chain; pigs; dairy cows Author: Caspar Krampe, Jordi Serratosa, Jarkko K. Niemi and Paul T. M. Ingenbleek Creator: LaTeX with hyperref Producer: pdfTeX-1.40.21 CreationDate: Fri Apr 23 13:56:30 2021 CEST ModDate: Fri Apr 23 14:40:26 2021 CEST Custom Metadata: no Metadata Stream: no Tagged: no UserProperties: no Suspects: no Form: none JavaScript: no Pages: 13 Encrypted: no Page size: 595.276 x 841.89 pts (A4) Page rot: 0 File size: 278776 bytes Optimized: no PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- YTIMIJ+VnURWPalladioL Type 1 Custom yes yes no 10 0 TRPDNQ+URWPalladioL-Ital Type 1 Custom yes yes no 15 0 CAVRMY+URWPalladioL-Bold Type 1 Custom yes yes no 20 0 IXZWHS+URWPalladioL-Roma Type 1 Custom yes yes no 24 0 SZMRXJ+TimesNewRomanPS-BoldItalicMT Type 1C WinAnsi yes yes no 32 0 MCBCCI+SourceSansRoman-Regular Type 1C Custom yes yes no 54 0 MCBCCM+SourceSansRoman.613wght Type 1C Custom yes yes no 58 0 MCBCCO+SourceSansRoman-Bold Type 1C Custom yes yes no 62 0 IXHELE+CMSY10 Type 1 Builtin yes yes no 86 0 Jhove (Rel. 1.28.0, 2023-05-18) Date: 2024-10-02 03:20:13 CEST RepresentationInformation: pmc_33922691.pdf ReportingModule: PDF-hul, Rel. 1.12.4 (2023-03-16) LastModified: 2023-03-31 12:09:51 CEST Size: 278776 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf PDFMetadata: Objects: 286 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Outlines: Item: Title: Introduction Destination: section.1 Item: Title: Materials and Methods Destination: section.2 Children: Item: Title: Participants Destination: subsection.2.1 Item: Title: Focus Group Procedure Destination: subsection.2.2 Item: Title: Topics and Questions Addressed Destination: subsection.2.3 Item: Title: Data Analysis Destination: subsection.2.4 Item: Title: Results Destination: section.3 Children: Item: Title: Consumer Perceptions of PLF: Benefits and Fears Destination: subsection.3.1 Item: Title: Consumer Perceptions of PLF: Transformational Impact on Livestock Farming Destination: subsection.3.2 Item: Title: Consumer Perceptions of PLF: Is It Purely a Matter of Communication? Destination: subsection.3.3 Item: Title: Discussion and Implications Destination: section.4 Children: Item: Title: The Fear of Industrialisation, Robotisation and Digitalisation Destination: subsection.4.1 Item: Title: The Concerns Related to Cyber-Crime and Data Misuse Destination: subsection.4.2 Item: Title: The Concerns Relating to Inadequate Communication Systems Destination: subsection.4.3 Item: Title: Conclusions Destination: section.5 Item: Title: References Destination: section.5 Info: Title: Consumer Perceptions of Precision Livestock Farming A Qualitative Study in Three European Countries Author: Caspar Krampe, Jordi Serratosa, Jarkko K. Niemi and Paul T. M. Ingenbleek Subject: Scholars in the fields of animal science and technology have investigated how precision livestock farming (PLF) can contribute to the quality and efficiency of animal husbandry and to the health and welfare of farm animals. Although the results of such studies provide promising avenues for the development of PLF technologies and their potential for the application in animal husbandry, the perspectives of consumers with regard to PLF technologies have yet to be the subject of much investigation. To address this research gap, the current study explores consumer perceptions of PLF technologies within the pork and dairy value chains. The investigation is based on results from six focus group discussions conducted in three European countries, each reflecting a different market environment: Finland, the Netherlands and Spain. The results indicate that consumers expect the implementation of different PLF technologies to enhance the health and welfare of farm animals, while generating environmental improvements and increasing the transparency of value-chain processes. The analysis further reveals three over-arching consumer concerns: (1) the fear that the integration of PLF technologies will introduce more industrialisation into livestock farming production; (2) the concern that PLF technologies and data are vulnerable to misuse and cyber-crime; and (3) the concern that PLF information is not communicated adequately to allow informed purchase decisions. The research findings provide directions for members of the animal-based food value chain to make informed decisions to improve their sustainability, social responsibility and credibility by endorsing the acceptance of PLF (technologies) amongst European consumers. Keywords: animal welfare; precision livestock farming; consumers; European cross-country comparison; focus group discussions; value chain; pigs; dairy cows Creator: LaTeX with hyperref Producer: pdfTeX-1.40.21 CreationDate: Fri Apr 23 13:56:30 CEST 2021 ModDate: Fri Apr 23 14:40:26 CEST 2021 ID: 0xc1b4a4c6094420202f4bf7f5a7afb6c2, 0xc1b4a4c6094420202f4bf7f5a7afb6c2 Filters: FilterPipeline: FlateDecode Fonts: Type1: Font: BaseFont: CAVRMY+URWPalladioL-Bold FontSubset: true FirstChar: 2 LastChar: 151 FontDescriptor: FontName: CAVRMY+URWPalladioL-Bold Flags: Symbolic FontBBox: -152, -301, 1000, 935 FontFile: true EncodingDictionary: Differences: true Font: BaseFont: IXHELE+CMSY10 FontSubset: true FirstChar: 15 LastChar: 33 FontDescriptor: FontName: IXHELE+CMSY10 Flags: Symbolic FontBBox: -29, -960, 1116, 775 FontFile: true Font: BaseFont: IXZWHS+URWPalladioL-Roma FontSubset: true FirstChar: 2 LastChar: 246 FontDescriptor: FontName: IXZWHS+URWPalladioL-Roma Flags: Symbolic FontBBox: -166, -283, 1021, 943 FontFile: true EncodingDictionary: Differences: true Font: BaseFont: YTIMIJ+VnURWPalladioL FontSubset: true FirstChar: 161 LastChar: 225 FontDescriptor: FontName: YTIMIJ+VnURWPalladioL Flags: Symbolic FontBBox: -166, -283, 1021, 943 FontFile: true EncodingDictionary: Differences: true Font: BaseFont: TRPDNQ+URWPalladioL-Ital FontSubset: true FirstChar: 2 LastChar: 246 FontDescriptor: FontName: TRPDNQ+URWPalladioL-Ital Flags: Symbolic FontBBox: -170, -305, 1010, 941 FontFile: true EncodingDictionary: Differences: true Pages: Page: Sequence: 1 Annotations: Annotation: Subtype: Link Rect: 35, 759, 165, 795 Annotation: Subtype: Link Rect: 515, 759, 560, 795 Annotation: Subtype: Link Rect: 284, 659, 295, 673 Annotation: Subtype: Link Rect: 108, 346, 154, 355 Annotation: Subtype: Link Rect: 35, 334, 127, 343 Annotation: Subtype: Link Rect: 35, 162, 97, 184 Annotation: Subtype: Link Rect: 153, 89, 154, 98 Annotation: Subtype: Link Rect: 35, 77, 147, 86 Annotation: Subtype: Link Rect: 116, 17, 251, 28 Annotation: Subtype: Link Rect: 407, 17, 558, 28 Annotation: Subtype: Link Rect: 35, 423, 87, 442 Page: Sequence: 2 Annotations: Annotation: Subtype: Link Rect: 276, 671, 283, 680 ActionDest: 102 Annotation: Subtype: Link Rect: 283, 671, 290, 680 ActionDest: 102 Annotation: Subtype: Link Rect: 411, 633, 418, 642 ActionDest: 102 Annotation: Subtype: Link Rect: 421, 633, 428, 642 ActionDest: 102 Annotation: Subtype: Link Rect: 541, 608, 548, 617 ActionDest: 102 Annotation: Subtype: Link Rect: 549, 608, 556, 617 ActionDest: 102 Annotation: Subtype: Link Rect: 464, 583, 471, 592 ActionDest: 102 Annotation: Subtype: Link Rect: 471, 583, 478, 592 ActionDest: 102 Annotation: Subtype: Link Rect: 469, 533, 476, 542 ActionDest: 102 Annotation: Subtype: Link Rect: 476, 533, 483, 542 ActionDest: 102 Annotation: Subtype: Link Rect: 484, 533, 496, 542 ActionDest: 106 Annotation: Subtype: Link Rect: 496, 533, 508, 542 ActionDest: 106 Annotation: Subtype: Link Rect: 282, 495, 294, 504 ActionDest: 106 Annotation: Subtype: Link Rect: 221, 432, 232, 441 ActionDest: 106 Annotation: Subtype: Link Rect: 301, 407, 313, 416 ActionDest: 106 Annotation: Subtype: Link Rect: 457, 395, 469, 404 ActionDest: 106 Annotation: Subtype: Link Rect: 472, 395, 484, 404 ActionDest: 106 Annotation: Subtype: Link Rect: 280, 193, 292, 203 ActionDest: 106 Annotation: Subtype: Link Rect: 390, 181, 402, 190 ActionDest: 106 Annotation: Subtype: Link Rect: 403, 181, 415, 190 ActionDest: 106 Annotation: Subtype: Link Rect: 363, 131, 375, 140 ActionDest: 106 Annotation: Subtype: Link Rect: 378, 131, 390, 140 ActionDest: 106 Annotation: Subtype: Link Rect: 339, 93, 351, 102 ActionDest: 106 Annotation: Subtype: Link Rect: 227, 80, 239, 90 ActionDest: 106 Annotation: Subtype: Link Rect: 242, 80, 254, 90 ActionDest: 106 Annotation: Subtype: Link Rect: 345, 68, 357, 77 ActionDest: 106 Page: Sequence: 3 Annotations: Annotation: Subtype: Link Rect: 302, 609, 314, 618 ActionDest: 106 Annotation: Subtype: Link Rect: 492, 544, 560, 556 Annotation: Subtype: Link Rect: 235, 531, 322, 543 Annotation: Subtype: Link Rect: 442, 368, 450, 380 ActionDest: 74 Annotation: Subtype: Link Rect: 394, 88, 406, 97 ActionDest: 106 Annotation: Subtype: Link Rect: 420, 75, 432, 84 ActionDest: 106 Annotation: Subtype: Link Rect: 406, 63, 418, 72 ActionDest: 106 Page: Sequence: 4 Annotations: Annotation: Subtype: Link Rect: 437, 559, 449, 568 ActionDest: 106 Annotation: Subtype: Link Rect: 452, 559, 464, 568 ActionDest: 106 Annotation: Subtype: Link Rect: 279, 345, 291, 354 ActionDest: 106 Annotation: Subtype: Link Rect: 514, 182, 526, 191 ActionDest: 106 Annotation: Subtype: Link Rect: 529, 182, 541, 191 ActionDest: 106 Annotation: Subtype: Link Rect: 422, 144, 434, 153 ActionDest: 106 Annotation: Subtype: Link Rect: 434, 144, 446, 153 ActionDest: 106 Annotation: Subtype: Link Rect: 447, 144, 459, 153 ActionDest: 106 Page: Sequence: 5 Annotations: Annotation: Subtype: Link Rect: 359, 660, 366, 669 ActionDest: 102 Annotation: Subtype: Link Rect: 367, 660, 374, 669 ActionDest: 102 Annotation: Subtype: Link Rect: 375, 659, 382, 669 ActionDest: 102 Annotation: Subtype: Link Rect: 382, 659, 389, 669 ActionDest: 102 Annotation: Subtype: Link Rect: 219, 546, 231, 556 ActionDest: 106 Annotation: Subtype: Link Rect: 432, 496, 444, 505 ActionDest: 106 Annotation: Subtype: Link Rect: 191, 459, 203, 468 ActionDest: 109 Annotation: Subtype: Link Rect: 229, 421, 241, 430 ActionDest: 109 Annotation: Subtype: Link Rect: 495, 245, 507, 254 ActionDest: 106 Page: Sequence: 6 Annotations: Annotation: Subtype: Link Rect: 211, 707, 225, 719 ActionDest: 77 Annotation: Subtype: Link Rect: 426, 123, 433, 135 ActionDest: 90 Page: Sequence: 7 Annotations: Annotation: Subtype: Link Rect: 261, 273, 387, 285 Page: Sequence: 8 Annotations: Annotation: Subtype: Link Rect: 250, 220, 262, 229 ActionDest: 106 Annotation: Subtype: Link Rect: 365, 195, 377, 203 ActionDest: 109 Page: Sequence: 9 Annotations: Annotation: Subtype: Link Rect: 543, 631, 555, 640 ActionDest: 109 Annotation: Subtype: Link Rect: 413, 569, 425, 578 ActionDest: 109 Annotation: Subtype: Link Rect: 239, 506, 251, 515 ActionDest: 109 Annotation: Subtype: Link Rect: 325, 481, 337, 490 ActionDest: 109 Annotation: Subtype: Link Rect: 337, 481, 349, 490 ActionDest: 109 Annotation: Subtype: Link Rect: 422, 456, 434, 465 ActionDest: 106 Annotation: Subtype: Link Rect: 222, 443, 234, 452 ActionDest: 106 Annotation: Subtype: Link Rect: 394, 443, 406, 452 ActionDest: 109 Annotation: Subtype: Link Rect: 524, 443, 536, 452 ActionDest: 109 Annotation: Subtype: Link Rect: 403, 430, 415, 440 ActionDest: 106 Annotation: Subtype: Link Rect: 481, 405, 493, 414 ActionDest: 109 Annotation: Subtype: Link Rect: 257, 229, 268, 238 ActionDest: 109 Annotation: Subtype: Link Rect: 269, 229, 281, 238 ActionDest: 109 Annotation: Subtype: Link Rect: 475, 167, 487, 176 ActionDest: 106 Annotation: Subtype: Link Rect: 503, 154, 515, 163 ActionDest: 106 Page: Sequence: 10 Annotations: Annotation: Subtype: Link Rect: 328, 735, 340, 744 ActionDest: 106 Annotation: Subtype: Link Rect: 341, 735, 353, 744 ActionDest: 109 Annotation: Subtype: Link Rect: 404, 647, 416, 656 ActionDest: 109 Annotation: Subtype: Link Rect: 416, 647, 428, 656 ActionDest: 109 Annotation: Subtype: Link Rect: 530, 622, 542, 631 ActionDest: 109 Annotation: Subtype: Link Rect: 544, 421, 556, 430 ActionDest: 109 Annotation: Subtype: Link Rect: 327, 320, 338, 329 ActionDest: 109 Annotation: Subtype: Link Rect: 437, 270, 449, 279 ActionDest: 109 Page: Sequence: 11 Annotations: Annotation: Subtype: Link Rect: 424, 558, 560, 569 Annotation: Subtype: Link Rect: 166, 546, 266, 557 Annotation: Subtype: Link Rect: 131, 257, 169, 267 Annotation: Subtype: Link Rect: 175, 257, 211, 267 Annotation: Subtype: Link Rect: 82, 234, 119, 244 Annotation: Subtype: Link Rect: 125, 234, 161, 244 Annotation: Subtype: Link Rect: 333, 210, 370, 221 Annotation: Subtype: Link Rect: 377, 210, 413, 221 Annotation: Subtype: Link Rect: 59, 188, 97, 198 Annotation: Subtype: Link Rect: 282, 164, 320, 175 Annotation: Subtype: Link Rect: 59, 142, 97, 152 Annotation: Subtype: Link Rect: 103, 142, 139, 152 Annotation: Subtype: Link Rect: 431, 130, 560, 141 Annotation: Subtype: Link Rect: 56, 118, 413, 129 Annotation: Subtype: Link Rect: 73, 96, 110, 106 Annotation: Subtype: Link Rect: 264, 72, 302, 83 Page: Sequence: 12 Annotations: Annotation: Subtype: Link Rect: 77, 722, 115, 732 Annotation: Subtype: Link Rect: 221, 698, 258, 709 Annotation: Subtype: Link Rect: 408, 675, 445, 686 Annotation: Subtype: Link Rect: 335, 663, 372, 674 Annotation: Subtype: Link Rect: 470, 652, 507, 663 Annotation: Subtype: Link Rect: 335, 629, 373, 640 Annotation: Subtype: Link Rect: 59, 607, 97, 617 Annotation: Subtype: Link Rect: 502, 594, 539, 605 Annotation: Subtype: Link Rect: 163, 561, 201, 571 Annotation: Subtype: Link Rect: 59, 515, 97, 525 Annotation: Subtype: Link Rect: 316, 479, 354, 490 Annotation: Subtype: Link Rect: 420, 468, 457, 479 Annotation: Subtype: Link Rect: 152, 446, 190, 456 Annotation: Subtype: Link Rect: 321, 422, 359, 433 Annotation: Subtype: Link Rect: 276, 399, 313, 410 Annotation: Subtype: Link Rect: 131, 377, 168, 387 Annotation: Subtype: Link Rect: 86, 353, 427, 364 Annotation: Subtype: Link Rect: 148, 318, 356, 329 Annotation: Subtype: Link Rect: 87, 295, 457, 306 Annotation: Subtype: Link Rect: 59, 262, 97, 272 Annotation: Subtype: Link Rect: 113, 238, 151, 249 Annotation: Subtype: Link Rect: 56, 203, 276, 214 Annotation: Subtype: Link Rect: 494, 192, 532, 203 Annotation: Subtype: Link Rect: 404, 180, 442, 191 Annotation: Subtype: Link Rect: 343, 169, 381, 180 Annotation: Subtype: Link Rect: 300, 134, 337, 145 Annotation: Subtype: Link Rect: 353, 111, 390, 122 Annotation: Subtype: Link Rect: 352, 100, 389, 111 Annotation: Subtype: Link Rect: 122, 77, 159, 88 Page: Sequence: 13 Annotations: Annotation: Subtype: Link Rect: 95, 722, 132, 732 Annotation: Subtype: Link Rect: 439, 698, 477, 709 Annotation: Subtype: Link Rect: 511, 686, 549, 697 Annotation: Subtype: Link Rect: 253, 664, 290, 674 Annotation: Subtype: Link Rect: 386, 640, 423, 651 Annotation: Subtype: Link Rect: 187, 617, 224, 628 Annotation: Subtype: Link Rect: 291, 560, 328, 571 Annotation: Subtype: Link Rect: 360, 537, 398, 548 Annotation: Subtype: Link Rect: 456, 514, 493, 525 Annotation: Subtype: Link Rect: 499, 514, 535, 525 Annotation: Subtype: Link Rect: 131, 492, 169, 502 Annotation: Subtype: Link Rect: 449, 468, 486, 479 Annotation: Subtype: Link Rect: 59, 434, 97, 444 Annotation: Subtype: Link Rect: 198, 411, 235, 421 Annotation: Subtype: Link Rect: 517, 387, 554, 398 Annotation: Subtype: Link Rect: 212, 364, 250, 375 Annotation: Subtype: Link Rect: 82, 342, 119, 352 Annotation: Subtype: Link Rect: 451, 330, 489, 341 Annotation: Subtype: Link Rect: 371, 307, 408, 318 Checksum: a91aae4d Type: CRC32 Checksum: 21c97a1226b3b7c7abd865d040fa7c6a Type: MD5 Checksum: 4165a9fd329a3f6cb48c86bb303708b00a95423b Type: SHA-1 Checksum: 142a8e67b9a204f6bec23f1bf7ce8f462bd51a3b3d2ea743c1527b91e6f7e8e1 Type: SHA-256