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Radio y generación Z: radiografía de los datos de audiencia y de la estrategia empresarial para conectar con ella Author: Francesc Robert-Agell Subject: Profesional de la información, 2022, v. 31, n. 5, e310515. https://doi.org/10.3145/epi.2022.sep.15 Keywords: Generación Z; Radio; Audiencia; Escucha; Economía de los medios; Gestión de medios; Contenidos; Programas; Géneros; Programación; Consumo; Comunicación sonora; Generation Z; Radio; Audience; Listening; Media economics; Media management; Contents; Programs; Genres; Programming; Consumption; Audio communication. 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Radio y generación Z: radiografía de los datos de audiencia y de la estrategia empresarial para conectar con ella Profesional de la información, 2022, v. 31, n. 5, e310515. https://doi.org/10.3145/epi.2022.sep.15 Francesc Robert-Agell Santiago Justel-Vázquez Montse Bonet Generación Z Radio Audiencia Escucha Economía de los medios Gestión de medios Contenidos Programas Géneros Programación Consumo Comunicación sonora Generation Z Radio Audience Listening Media economics Media management Contents Programs Genres Programming Consumption Audio communication. Adobe PDF Library 16.0.7 False Generación Z; Radio; Audiencia; Escucha; Economía de los medios; Gestión de medios; Contenidos; Programas; Géneros; Programación; Consumo; Comunicación sonora; Generation Z; Radio; Audience; Listening; Media economics; Media management; Contents; Programs; Genres; Programming; Consumption; Audio communication. 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