777d68454a3a1e2e7cbecbde7a6a2cf7 construction_of_political_emotions_cuadernos.pdf 31721b37553bc9c54fee87c5e0afda7082ecb9d7 construction_of_political_emotions_cuadernos.pdf 8663b54652a185fa8c547e183eb38f5eedab5dfabd548de3a22c4ae381645d9f construction_of_political_emotions_cuadernos.pdf Title: Construction of political emotions: an analysis of the use of Twitter in electoral campaigns in Bogotá Subject: This research seeks to show the main characteristics that define an electoral campaign nowadays, almost two decades after the emergence of social networks. The case focuses on examining all the messages posted on Twitter by the two most voted candidates running for mayor of Bogotá, Colombia, during the 2020-2023 election period. This article uses a mixed methodology, based on content analysis, and centers on the textual recurrences of 2,343 tweets. The main finding leads us to propose that we are in a multiplatform context that forces candidates to communicate in different languages and values, adopting a new trend of mixing hard and soft messages into a single tweet, and to reinforce the emotional side with the use of images and symbols. It can be concluded that, within the content, an emotional, highly persuasive narrative is imposed, focused on personal stories that blur the political parties and that involve agenda issues that mix premodern, modern, and postmodern values. Esta investigación busca mostrar las principales características que definen una campaña electoral en la actualidad, casi dos décadas después del surgimiento de las redes sociales. El caso se centra en examinar todos los mensajes publicados en Twitter por los dos candidatos a la alcaldía de Bogotá, Colombia, más votados durante el período electoral 2020-2023. Se utiliza una metodología mixta, basada en el análisis de contenido, centrada en las recurrencias textuales de 2343 tuits. Los hallazgos principales evidencian que estamos en un contexto multiplataforma que obliga a los candidatos a comunicarse en diferentes lenguajes y valores, adoptando una nueva tendencia a mezclar mensajes duros y suaves en un solo tuit, y a reforzar el lado emocional con el uso de imágenes y símbolos. Se puede concluir que dentro del contenido se impone una narrativa emocional, altamente persuasiva, enfocada en historias personales que desdibujan los partidos políticos y que involucran temas de agenda en los que se mezclan valores premodernos, modernos y posmodernos. Esta pesquisa busca demonstrar as principais características que definem uma campanha eleitoral na atualidade, quase duas décadas após o surgimento das redes sociais. O caso se concentra em examinar todas as mensagens publicadas no Twitter pelos dois candidatos mais votados a prefeito de Bogotá-Colômbia, durante o período eleitoral 2020-2023. Este artigo usa uma metodologia mista, baseada na análise de conteúdo, centra-se nas recorrências textuais de 2.343 tweets. Os principais achados mostram que estamos em um contexto multiplataforma que força os candidatos a se comunicarem em diferentes linguagens e valores, adotando uma nova tendência de misturar mensagens hard e soft em um único tweet, e reforçar o lado emocional com o uso de imagens e símbolos. Pode-se concluir que dentro do conteúdo se impõe uma narrativa emocional, altamente persuasiva, voltada para histórias pessoais que confundem os partidos políticos e que envolvem questões de agenda em que valores pré-modernos, modernos e pós-modernos se misturam. Author: Angie Katherine González González Creator: Adobe InDesign 17.4 (Macintosh) Producer: Adobe PDF Library 16.0.7 CreationDate: Sat Sep 17 21:42:57 2022 CEST ModDate: Sat Sep 17 21:43:09 2022 CEST Custom Metadata: no Metadata Stream: yes Tagged: no UserProperties: no Suspects: no Form: none JavaScript: no Pages: 24 Encrypted: no Page size: 510.236 x 779.528 pts Page rot: 0 File size: 1319609 bytes Optimized: yes PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- TVHHTA+SkolarSansLatn-Bd Type 1C Custom yes yes yes 254 0 TVHHTA+SkolarSansLatn-It Type 1C WinAnsi yes yes yes 255 0 TVHHTA+SkolarLatin-Bold Type 1C Custom yes yes yes 256 0 TVHHTA+SkolarLatin-Light Type 1C Custom yes yes yes 257 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 273 0 TVHHTA+SkolarLatin-LightItalic Type 1C Custom yes yes yes 186 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 4 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 190 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 191 0 TVHHTA+SkolarLatin-Regular Type 1C Custom yes yes yes 194 0 TVHHTA+Calibri-Light TrueType WinAnsi yes yes yes 199 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 200 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 204 0 TVHHTA+SkolarSansLatn-BdIt Type 1C Custom yes yes yes 206 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 208 0 TVHHTA+SkolarSansLatn-Rg Type 1C Custom yes yes yes 211 0 Jhove (Rel. 1.28.0, 2023-05-18) Date: 2025-02-01 02:51:30 CET RepresentationInformation: construction_of_political_emotions_cuadernos.pdf ReportingModule: PDF-hul, Rel. 1.12.4 (2023-03-16) LastModified: 2025-01-31 07:34:06 CET Size: 1319609 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Linearized PDF PDFMetadata: Objects: 295 FreeObjects: 1 IncrementalUpdates: 1 DocumentCatalog: ViewerPreferences: HideToolbar: false HideMenubar: false HideWindowUI: false FitWindow: false CenterWindow: false DisplayDocTitle: false NonFullScreenPageMode: UseNone Direction: L2R ViewArea: CropBox ViewClip: CropBox PrintArea: CropBox PageClip: CropBox PageLayout: SinglePage PageMode: UseNone Language: es-ES Info: Title: Construction of political emotions: an analysis of the use of Twitter in electoral campaigns in Bogotá Author: Angie Katherine González González Subject: This research seeks to show the main characteristics that define an electoral campaign nowadays, almost two decades after the emergence of social networks. The case focuses on examining all the messages posted on Twitter by the two most voted candidates running for mayor of Bogotá, Colombia, during the 2020-2023 election period. This article uses a mixed methodology, based on content analysis, and centers on the textual recurrences of 2,343 tweets. The main finding leads us to propose that we are in a multiplatform context that forces candidates to communicate in different languages and values, adopting a new trend of mixing hard and soft messages into a single tweet, and to reinforce the emotional side with the use of images and symbols. It can be concluded that, within the content, an emotional, highly persuasive narrative is imposed, focused on personal stories that blur the political parties and that involve agenda issues that mix premodern, modern, and postmodern values. Esta investigación busca mostrar las principales características que definen una campaña electoral en la actualidad, casi dos décadas después del surgimiento de las redes sociales. El caso se centra en examinar todos los mensajes publicados en Twitter por los dos candidatos a la alcaldía de Bogotá, Colombia, más votados durante el período electoral 2020-2023. Se utiliza una metodología mixta, basada en el análisis de contenido, centrada en las recurrencias textuales de 2343 tuits. Los hallazgos principales evidencian que estamos en un contexto multiplataforma que obliga a los candidatos a comunicarse en diferentes lenguajes y valores, adoptando una nueva tendencia a mezclar mensajes duros y suaves en un solo tuit, y a reforzar el lado emocional con el uso de imágenes y símbolos. Se puede concluir que dentro del contenido se impone una narrativa emocional, altamente persuasiva, enfocada en historias personales que desdibujan los partidos políticos y que involucran temas de agenda en los que se mezclan valores premodernos, modernos y posmodernos. Esta pesquisa busca demonstrar as principais características que definem uma campanha eleitoral na atualidade, quase duas décadas após o surgimento das redes sociais. O caso se concentra em examinar todas as mensagens publicadas no Twitter pelos dois candidatos mais votados a prefeito de Bogotá-Colômbia, durante o período eleitoral 2020-2023. Este artigo usa uma metodologia mista, baseada na análise de conteúdo, centra-se nas recorrências textuais de 2.343 tweets. Os principais achados mostram que estamos em um contexto multiplataforma que força os candidatos a se comunicarem em diferentes linguagens e valores, adotando uma nova tendência de misturar mensagens hard e soft em um único tweet, e reforçar o lado emocional com o uso de imagens e símbolos. Pode-se concluir que dentro do conteúdo se impõe uma narrativa emocional, altamente persuasiva, voltada para histórias pessoais que confundem os partidos políticos e que envolvem questões de agenda em que valores pré-modernos, modernos e pós-modernos se misturam. 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Todos los derechos reservados © 2022 Cuadernos.info Construction of political emotions: an analysis of the use of Twitter in electoral campaigns in Bogotá Angie Katherine González González Carme Ferré-Pavia This research seeks to show the main characteristics that define an electoral campaign nowadays, almost two decades after the emergence of social networks. The case focuses on examining all the messages posted on Twitter by the two most voted candidates running for mayor of Bogotá, Colombia, during the 2020-2023 election period. This article uses a mixed methodology, based on content analysis, and centers on the textual recurrences of 2,343 tweets. The main finding leads us to propose that we are in a multiplatform context that forces candidates to communicate in different languages and values, adopting a new trend of mixing hard and soft messages into a single tweet, and to reinforce the emotional side with the use of images and symbols. It can be concluded that, within the content, an emotional, highly persuasive narrative is imposed, focused on personal stories that blur the political parties and that involve agenda issues that mix premodern, modern, and postmodern values. Esta investigación busca mostrar las principales características que definen una campaña electoral en la actualidad, casi dos décadas después del surgimiento de las redes sociales. El caso se centra en examinar todos los mensajes publicados en Twitter por los dos candidatos a la alcaldía de Bogotá, Colombia, más votados durante el período electoral 2020-2023. Se utiliza una metodología mixta, basada en el análisis de contenido, centrada en las recurrencias textuales de 2343 tuits. Los hallazgos principales evidencian que estamos en un contexto multiplataforma que obliga a los candidatos a comunicarse en diferentes lenguajes y valores, adoptando una nueva tendencia a mezclar mensajes duros y suaves en un solo tuit, y a reforzar el lado emocional con el uso de imágenes y símbolos. Se puede concluir que dentro del contenido se impone una narrativa emocional, altamente persuasiva, enfocada en historias personales que desdibujan los partidos políticos y que involucran temas de agenda en los que se mezclan valores premodernos, modernos y posmodernos. Esta pesquisa busca demonstrar as principais características que definem uma campanha eleitoral na atualidade, quase duas décadas após o surgimento das redes sociais. O caso se concentra em examinar todas as mensagens publicadas no Twitter pelos dois candidatos mais votados a prefeito de Bogotá-Colômbia, durante o período eleitoral 2020-2023. Este artigo usa uma metodologia mista, baseada na análise de conteúdo, centra-se nas recorrências textuais de 2.343 tweets. Os principais achados mostram que estamos em um contexto multiplataforma que força os candidatos a se comunicarem em diferentes linguagens e valores, adotando uma nova tendência de misturar mensagens hard e soft em um único tweet, e reforçar o lado emocional com o uso de imagens e símbolos. Pode-se concluir que dentro do conteúdo se impõe uma narrativa emocional, altamente persuasiva, voltada para histórias pessoais que confundem os partidos políticos e que envolvem questões de agenda em que valores pré-modernos, modernos e pós-modernos se misturam. Colombia political communication electoral campaigns Twitter social media Colombia comunicación política campañas electorales Twitter redes sociales Colombia comunicação política campanhas eleitorais Twitter social media 2022-09-17T16:42:57-03:00 2022-09-17T16:43:09-03:00 2022-09-17T16:43:09-03:00 Adobe InDesign 17.4 (Macintosh) uuid:7a02a46b-2b59-da48-9d40-3de6b37a39b2 xmp.did:F77F11740720681197A597158B943CF1 xmp.id:857cda31-51c4-42c3-acc1-7a24775299ab proof:pdf xmp.iid:3fa9d769-807c-4db1-b7fe-56ec53f47ba5 xmp.did:25a30e05-da36-4a58-8f3e-481a720e2a22 xmp.did:F77F11740720681197A597158B943CF1 default converted from application/x-indesign to application/pdf Adobe InDesign 17.4 (Macintosh) / 2022-09-17T16:42:57-03:00 True http://www.cuadernos.info Adobe PDF Library 16.0.7 False Pages: Page: Label: 22 Sequence: 1 Annotations: Annotation: Subtype: Link Rect: 101, 527, 265, 512 Annotation: Subtype: Link Rect: 142, 494, 244, 479 Thumb: true Page: Label: 23 Sequence: 2 Thumb: true Page: Label: 24 Sequence: 3 Thumb: true Page: Label: 25 Sequence: 4 Thumb: true Page: Label: 26 Sequence: 5 Thumb: true Page: Label: 27 Sequence: 6 Thumb: true Page: Label: 28 Sequence: 7 Thumb: true Page: Label: 29 Sequence: 8 Thumb: true Page: Label: 30 Sequence: 9 Thumb: true Page: Label: 31 Sequence: 10 Thumb: true Page: Label: 32 Sequence: 11 Thumb: true Page: Label: 33 Sequence: 12 Thumb: true Page: Label: 34 Sequence: 13 Thumb: true Page: Label: 35 Sequence: 14 Thumb: true Page: Label: 36 Sequence: 15 Thumb: true Page: Label: 37 Sequence: 16 Thumb: true Page: Label: 38 Sequence: 17 Thumb: true Page: Label: 39 Sequence: 18 Thumb: true Page: Label: 40 Sequence: 19 Thumb: true Page: Label: 41 Sequence: 20 Annotations: Annotation: Subtype: Link Rect: 408, 681, 458, 667 Annotation: Subtype: Link Rect: 68, 667, 230, 653 Annotation: Subtype: Link Rect: 158, 587, 377, 573 Annotation: Subtype: Link Rect: 181, 540, 366, 526 Annotation: Subtype: Link Rect: 183, 446, 358, 432 Annotation: Subtype: Link Rect: 68, 371, 329, 357 Annotation: Subtype: Link Rect: 166, 324, 348, 310 Annotation: Subtype: Link Rect: 68, 183, 252, 169 Annotation: Subtype: Link Rect: 262, 136, 440, 122 Annotation: Subtype: Link Rect: 206, 75, 390, 61 Thumb: true Page: Label: 42 Sequence: 21 Annotations: Annotation: Subtype: Link Rect: 350, 623, 458, 609 Annotation: Subtype: Link Rect: 142, 590, 341, 576 Annotation: Subtype: Link Rect: 264, 543, 419, 529 Annotation: Subtype: Link Rect: 277, 435, 449, 421 Annotation: Subtype: Link Rect: 272, 402, 423, 388 Annotation: Subtype: Link Rect: 68, 308, 259, 294 Annotation: Subtype: Link Rect: 68, 186, 233, 172 Annotation: Subtype: Link Rect: 280, 106, 456, 92 Thumb: true Page: Label: 43 Sequence: 22 Annotations: Annotation: Subtype: Link Rect: 69, 661, 286, 647 Annotation: Subtype: Link Rect: 213, 628, 378, 614 Annotation: Subtype: Link Rect: 69, 581, 278, 567 Annotation: Subtype: Link Rect: 248, 548, 431, 534 Annotation: Subtype: Link Rect: 69, 501, 256, 487 Annotation: Subtype: Link Rect: 69, 454, 263, 440 Annotation: Subtype: Link Rect: 137, 407, 323, 393 Annotation: Subtype: Link Rect: 69, 360, 273, 346 Annotation: Subtype: Link Rect: 69, 327, 330, 313 Annotation: Subtype: Link Rect: 246, 294, 459, 280 Annotation: Subtype: Link Rect: 69, 233, 282, 219 Annotation: Subtype: Link Rect: 242, 92, 447, 78 Annotation: Subtype: Link Rect: 68, 78, 216, 64 Thumb: true Page: Label: 44 Sequence: 23 Annotations: Annotation: Subtype: Link Rect: 67, 689, 247, 675 Annotation: Subtype: Link Rect: 206, 642, 416, 628 Annotation: Subtype: Link Rect: 67, 581, 287, 567 Annotation: Subtype: Link Rect: 274, 548, 457, 534 Annotation: Subtype: Link Rect: 291, 501, 457, 487 Annotation: Subtype: Link Rect: 67, 440, 219, 426 Annotation: Subtype: Link Rect: 226, 407, 416, 393 Annotation: Subtype: Link Rect: 67, 360, 282, 346 Annotation: Subtype: Link Rect: 212, 313, 414, 299 Annotation: Subtype: Link Rect: 268, 280, 457, 266 Annotation: Subtype: Link Rect: 67, 219, 253, 205 Annotation: Subtype: Link Rect: 168, 172, 354, 158 Annotation: Subtype: Link Rect: 131, 125, 312, 111 Annotation: Subtype: Link Rect: 281, 78, 455, 64 Thumb: true Page: Label: 45 Sequence: 24 Annotations: Annotation: Subtype: Link Rect: 289, 203, 458, 187 Annotation: Subtype: Link Rect: 290, 87, 458, 71 Annotation: Subtype: Link Rect: 305, 703, 449, 689 Annotation: Subtype: Link Rect: 68, 689, 185, 675 Thumb: true Checksum: d0f2e4e2 Type: CRC32 Checksum: 777d68454a3a1e2e7cbecbde7a6a2cf7 Type: MD5 Checksum: 31721b37553bc9c54fee87c5e0afda7082ecb9d7 Type: SHA-1 Checksum: 8663b54652a185fa8c547e183eb38f5eedab5dfabd548de3a22c4ae381645d9f Type: SHA-256