3b80dc517fb7c3a6a08bd7efeccfb181 joumed_a2023v4n4p1039.pdf 9028ca13e06ba317c9ff9ca04852ee22d8bb0ffc joumed_a2023v4n4p1039.pdf efbf44eca58a692dd0f66df08deca2e5e62fb00104983673e8834e90453a1264 joumed_a2023v4n4p1039.pdf Title: Verification of Two-Step Flow Model in the Process of City International Image Communication Based on Data Mining and Empirical Analysis Subject: This study seeks to decipher the modus operandi of Shanghai’s image portrayal to the audience through social media platforms, particularly Twitter. Leveraging the potency of big data analysis, the study scrutinizes the applicability of the two-step flow communication model in the communication of Shanghai’s image. The findings highlight the cardinal role of opinion leaders in the image communication process, overshadowing the impact of mass media. The age-old phenomenon of two-step flow, wherein information trickles down from mass media to opinion leaders, appears to be fading away. Although mass media’s tweets can potentially reach a broad audience, they do not necessarily captivate the attention of opinion leaders. Thus, the study underscores the importance of both mass media and opinion leaders in shaping Shanghai’s image. Keywords: two-step flow; opinion leader; mass media; social media; Twitter; Shanghai’s international image Author: Jian Wangqu and Luiz Peres Neto Creator: LaTeX with hyperref Producer: pdfTeX-1.40.21 CreationDate: Mon Oct 9 11:07:19 2023 CEST ModDate: Mon Oct 9 11:12:46 2023 CEST Tagged: no UserProperties: no Suspects: no Form: none JavaScript: no Pages: 9 Encrypted: no Page size: 595.276 x 841.89 pts (A4) Page rot: 0 File size: 268545 bytes Optimized: no PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- XOKKJW+URWPalladioL-Bold Type 1 Custom yes yes no 10 0 HHEISM+URWPalladioL-Roma Type 1 Custom yes yes no 15 0 VSJWWL+URWPalladioL-Ital Type 1 Custom yes yes no 19 0 YVYBFX+VnURWPalladioL Type 1 Custom yes yes no 23 0 VQBTGF+CMEX10 Type 1 Builtin yes yes no 80 0 CZKGAS+CMR10 Type 1 Builtin yes yes no 84 0 FLNSBA+PazoMath Type 1 Builtin yes yes no 88 0 FKPFBV+PazoMath-Italic Type 1 Builtin yes yes no 92 0 GYREAE+CMSY10 Type 1 Builtin yes yes no 96 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2023-10-20 02:26:34 CEST RepresentationInformation: joumed_a2023v4n4p1039.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2023-10-19 14:10:33 CEST Size: 268545 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf PDFMetadata: Objects: 192 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Outlines: Item: Title: Introduction Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@262b2c86 Item: Title: Research Question Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@371a67ec Item: Title: Research Hypothesis Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@5ed828d Item: Title: Research Method Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@50d0686 Item: Title: Data Collection Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@7a3d45bd Item: Title: Construction of the Opinion Leader Influence Index System Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@1e7c7811 Item: Title: Data Analysis Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@77ec78b9 Item: Title: Discussion Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@1a3869f4 Item: Title: Conclusions Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@a38d7a3 Item: Title: References Destination: edu.harvard.hul.ois.jhove.module.pdf.PdfSimpleObject@77f99a05 Info: Title: Verification of Two-Step Flow Model in the Process of City International Image Communication Based on Data Mining and Empirical Analysis Author: Jian Wangqu and Luiz Peres Neto Subject: This study seeks to decipher the modus operandi of Shanghai’s image portrayal to the audience through social media platforms, particularly Twitter. Leveraging the potency of big data analysis, the study scrutinizes the applicability of the two-step flow communication model in the communication of Shanghai’s image. The findings highlight the cardinal role of opinion leaders in the image communication process, overshadowing the impact of mass media. The age-old phenomenon of two-step flow, wherein information trickles down from mass media to opinion leaders, appears to be fading away. Although mass media’s tweets can potentially reach a broad audience, they do not necessarily captivate the attention of opinion leaders. Thus, the study underscores the importance of both mass media and opinion leaders in shaping Shanghai’s image. 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