6541d3857f7f9f53d635dd5a0669becf bigdatsoc_a2023v10n2e20539517231216955.pdf c6590c5221075bf4cb9b4318236b5c08de0e8612 bigdatsoc_a2023v10n2e20539517231216955.pdf 0821e3b17cb196d67d4c4d59385b7cf82c04fb29a22d2104ccb1bc8c46abf665 bigdatsoc_a2023v10n2e20539517231216955.pdf Title: Digital marketing as digital methods: Repurposing Google Ads for controversy mapping Subject: Big Data & Society 2023.10:20539517231216955 Keywords: Digital marketing,controversy mapping,digital methods,attention economy Author: Òscar Coromina, Alexei Tsinovoi, and Anders Kristian Munk Creator: Arbortext Advanced Print Publisher 10.0.1465/W Unicode Producer: Acrobat Distiller 8.1.0 (Windows); modified using iText 4.2.0 by 1T3XT CreationDate: Thu Dec 7 04:08:58 2023 CET ModDate: Tue Feb 18 17:16:45 2025 CET Custom Metadata: no Metadata Stream: yes Tagged: no UserProperties: no Suspects: no Form: none JavaScript: no Pages: 15 Encrypted: no Page size: 595.276 x 793.701 pts Page rot: 0 File size: 1882635 bytes 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bigdatsoc_a2023v10n2e20539517231216955.pdf ReportingModule: PDF-hul, Rel. 1.12.4 (2023-03-16) LastModified: 2025-02-18 17:21:57 CET Size: 1882635 Format: PDF Version: 1.4 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf PDFMetadata: Objects: 0 FreeObjects: 2 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Outlines: Item: Title: Introduction Destination: secsection1-20539517231216955 Item: Title: Attention economies and their digital marketing epistemologies Destination: secsection2-20539517231216955 Item: Title: Digital methods and controversy mapping Destination: secsection3-20539517231216955 Item: Title: Repurposing Google Ads Destination: secsection4-20539517231216955 Children: Item: Title: Google Ads objects Destination: secsection4A-20539517231216955 Children: Item: Title: Keywords Destination: secsection4A1-20539517231216955 Item: Title: Ads Destination: secsection4A2-20539517231216955 Item: Title: Landing pages Destination: secsection4A3-20539517231216955 Item: Title: Recipes Destination: secsection5-20539517231216955 Children: Item: Title: Recipe 1: Expand query design with the keyword planner Destination: secsection5A-20539517231216955 Item: Title: Recipe 2: Advertiser-keyword network Destination: secsection5B-20539517231216955 Item: Title: Recipe 3: Ad and landing page analysis Destination: secsection5C-20539517231216955 Item: Title: Conclusions Destination: secsection6-20539517231216955 Item: Title: Acknowledgments Destination: acknow Item: Title: Notes Destination: fngroup Item: Title: References Destination: reflist Filters: FilterPipeline: FlateDecode FilterPipeline: DCTDecode Images: Image: NisoImageMetadata: FormatName: image/png ImageWidth: 228 ImageHeight: 45 ColorSpace: RGB BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 194 ImageHeight: 193 ColorSpace: black is zero BitsPerSample: 8 BitsPerSampleUnit: 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