787fe488fd7a5f6d7568367fcd5055ce medcom_a2026v14e12710.pdf 64a5a294f2918da29b8ce83466b3a9790eb5d169 medcom_a2026v14e12710.pdf b05b44423d497632efaef0b884d886ea3d8942f8f96fffb3affe60f1ed20692b medcom_a2026v14e12710.pdf Title: Makeup Activism on TikTok: Beauty as Political and Visibility Work Under Platformization Keywords: activism; beauty culture; digital feminism; feminist media studies; platformed visibility; political communication; TikTok Author: Laura Cervi and Verena Straub Creator: LaTeX with hyperref Producer: xdvipdfmx (20250410) CreationDate: Tue Sep 8 12:29:18 2026 CEST Custom Metadata: no Metadata Stream: no Tagged: no UserProperties: no Suspects: no Form: none JavaScript: no Pages: 18 Encrypted: no Page size: 595.28 x 841.89 pts (A4) Page rot: 0 File size: 254099 bytes Optimized: no PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- JLFMWV+Lato-Bold CID TrueType Identity-H 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2.1 Negotiating Visibility: Affordances, Imitation Publics, and TikTok Activism Item: Title: 2.2 Feminism and Makeup: A Contentious Relationship Item: Title: 2.3 Analytical Framework Item: Title: 3 Methods Children: Item: Title: 3.1 Research Design Item: Title: 3.2 Dataset Construction Item: Title: 3.3 Unit of Analysis Item: Title: 3.4 Analytical Procedure Item: Title: 3.5 Limitations and Reflexivity Item: Title: 4 Results Children: Item: Title: 4.1 Makeup Tutorials as Trojan Horses for Political Meaning Item: Title: 4.2 Makeup Transitions to Dramatize (and Make Sense of) Violence Item: Title: 4.3 The Face as Canvas for Political Messages Item: Title: 5 Discussion and Conclusion Filters: FilterPipeline: FlateDecode Fonts: Type0: Font: BaseFont: CPAYTO+Lato-Black Encoding: Identity-H ToUnicode: true Font: BaseFont: ELFJEL+Lato-Italic Encoding: Identity-H ToUnicode: true Font: BaseFont: JLFMWV+Lato-Bold Encoding: Identity-H ToUnicode: true Font: BaseFont: ALHHXL+Lato-Heavy Encoding: 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