e60503aa0509cb82908b0db8978547f4  athdig_a2015v15n2p25.pdf
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2ab9d967121cc64f4e984f4b3a281c4c047243c6ca82b67f90c1e9f1e9e877e7  athdig_a2015v15n2p25.pdf

Title:          Solidaridad de mercado para una sociedad neoliberal
Subject:        Athenea Digital - 15(2): 25-50 (julio 2015) -ARTÍCULOS-
Author:         Jose Antonio Román Brugnoli, María Alejandra Energici Sprovera, Sebastián Ignacio Ibarra González
Creator:        Writer
Producer:       ??????????????????????????
CreationDate:   Sat Jul  4 15:35:43 2015
ModDate:        Sat Jul  4 15:37:36 2015
Tagged:         no
Pages:          26
Encrypted:      no
Page size:      595 x 842 pts (A4)
File size:      515602 bytes
Optimized:      no
PDF version:    1.4

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 Date: 2015-07-16 01:05:22 GMT+01:00
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    Outlines: 
     Item: 
      Title: Solidaridad de mercado para una sociedad neoliberal: análisis sociosemiótico de la publicidad de ayuda
      Children: 
       Item: 
        Title: Introducción
       Item: 
        Title: La problematización de la solidaridad y la solidaridad como problema
       Item: 
        Title: Solidaridad en la controversia política contemporánea
       Item: 
        Title: La solidaridad y el problema de la cohesión social
       Item: 
        Title: La problematización discursiva del fenómeno de la polisemia de la solidaridad
       Item: 
        Title: El papel de la publicidad en la sociedad de consumo y la especificidad de la publicidad de ayuda
       Item: 
        Title: La solidaridad y la publicidad de ayuda en Chile
       Item: 
        Title: Presentación de la Investigación
       Item: 
        Title: El marco de la indagación
       Item: 
        Title: La composición del corpus
       Item: 
        Title: Publicidad y solidaridad de mercado
       Item: 
        Title: Efectos de la producción y la distribución de los mensajes
       Item: 
        Title: Sobre el diseño en la significación: la asimilación de la solidaridad a estilos y géneros propios de la publicidad de bienes y servicios
       Item: 
        Title: El uso de géneros propios de la publicidad de bienes y servicios
       Item: 
        Title: El uso de estilos de marca
       Item: 
        Title: Generación de una zona indistinta altruismo-negocio
       Item: 
        Title: Sobre los significados ideacionales: las variedades de ayuda y la representación de los actores
       Item: 
        Title: Las variedades de ayuda
       Item: 
        Title: La ayuda como efecto de la actividad de consumir
       Item: 
        Title: La representación de los actores
       Item: 
        Title: Significados interaccionales: la orientación y la interpelación en las piezas
       Item: 
        Title: Conclusiones: solidaridad de mercado, neoliberalismo y sociedad de consumo
       Item: 
        Title: Referencias
   Info: 
    Title: Solidaridad de mercado para una sociedad neoliberal
    Author: Jose Antonio Román Brugnoli, María Alejandra Energici Sprovera, Sebastián Ignacio Ibarra González
    Subject: Athenea Digital - 15(2): 25-50 (julio 2015) -ARTÍCULOS-
    Creator: Writer
    Producer: ??????????????????????????
    CreationDate: Sat Jul 04 14:35:43 GMT+01:00 2015
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