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EASIT: Easy Access 
for Social Inclusion Training

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Creating content in
Easy-to-understand language.

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This is unit 2_ Easy-to-understand
language, in short E2U. 

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Element 3: Processes

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Video lecture:
Creating content in E2U.

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My name is Christiane Maaß 
from the University of Hildesheim.

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In this short video lecture,

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I will talk about the process

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of creating content 
in easy-to-understand language,

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focusing on Easy Language and
Plain Language.

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I will give some examples of texts

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that were directly created 
in easy-to-understand language. 

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In the EASIT project, we
differentiate between 

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creating content from scratch

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and adapting or translating content
into Easy or Plain Language.

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The main difference between creating
and adapting or translating is

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whether we have a source text
or source material 

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from where we depart 
to produce content in E2U.

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If we are formulating directly in
Easy or Plain Language,

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we are in the realm of creating
content.

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If we have a source text or source
material that we translate or adapt

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into easy-to-understand language,

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 we are in the field of adapting
 or translating content.

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The difference may seem trivial,

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but the approaches are different 
in each of these two scenarios.

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If we look into the guidelines of
easy-to-understand language, 

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especially for Easy Language,

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the focus lies mainly on translating
into easy-to-understand language. 

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Most rulebooks focus on translation
into easy-to-understand language

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rather than creating 
content from scratch. 

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Nevertheless, the linguistic 
and layout features 

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of easy-to-understand language 
are the same for both practices.

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The end product of both processes

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is content that is perceptible
and comprehensible

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for the respective target groups 
and adapted to their needs. 

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In the video lecture of Unit 2:
Easy-to-understand language.

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Element 2: Legislation, standards,
and guidelines, 

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you can find more information 
about the rules of EL and PL.

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When creating content in
easy-to-understand language, 

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these following items are 
especially important for the
authors:

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Knowledge about the target groups,

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knowledge about the 
target situation,

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training 
in easy-to-understand language 

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and soft skills. 

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Knowledge about the target groups
and their communicative needs. 

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Based on this information, 
the text creators decide 

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if Easy or rather 
Plain Language should be used.

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They decide on the media
realization, on content editing etc.

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Knowledge about 
the target situation.

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The target situation in which the
content will be used

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is highly relevant.

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Text creators have to evaluate
whether the content is retrievable

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for the target audience in
the situation.

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It is very important

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to have a functional 
communicative scenario in mind.

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Training in easy-to-understand
language. 

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It is necessary that the 
authors and text creators

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 not only know the rules
for Easy or Plain Language, 

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but are also trained in 
implementing them. 

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The authors of Plain Language texts
are often domain experts 

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in the respective fields,

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but are not trained 
to use E2U in their texts.

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This may lead to content

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that is not comprehensible enough
for the target groups.

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Therefore, special training in E2U
is necessary for text creators.

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Soft skills.

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The authors or text creators 

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must know the communicative needs of
the target groups 

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and adapt the content accordingly.

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They have to behave professionally
during the whole process.

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Integrating easy-to-understand
language right from the beginning,

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opens a wide 
spectrum of opportunities,

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wider than for translation.

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The latter is especially the case,

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if during the production of the
source material

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the translation into 
EL or PL were not considered.

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To create texts directly in E2U
allows the authors 

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more flexibility when it comes to
planning their texts. 

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Linguistic and layout features 
that are necessary to increase

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perceptibility and comprehensibility
for the end users

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can be taken care of during the
production phase.

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In our 2020 publication, 
we point out 

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that the same is true for
audio-visual translation: 

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the material can be directly
scripted in Easy or Plain Language 

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or a component in EL or PL 
can be added to a content later on,

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leaving a narrower margin
for action.

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If the original material is
already in Easy or Plain Language,

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translating or adapting it 
to other languages

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or modalities of
accessible communication is easier. 

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This applies, for example, 
to subtitles,

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dubbing or audio description
in Easy and Plain Language.

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If the integration 
of accessibility services,

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like an easy-to-understand
language version,

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is already planned 
during the production phase,

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the outcome will most likely 
be a highly perceptible

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and accessible product. 

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We also refer to the concept of
“accessible filmmaking”

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proposed by Dr. Pablo Romero-Fresco
from the University of Vigo,

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who is also part
of the EASIT consortium.

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One example of content 
created directly in E2U

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is the homepage of the
EASIT project.

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If you are interested, you can visit
our homepage and see the texts.

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They were directly written in
Easy Language

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and then translated into
the various project languages.

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On this slide you can see a
screenshot of the homepage. 

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The screenshot shows that there is
not only written text, 

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but additionally 
a screen reader is embedded

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and you have an audio
version of the text.

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Accessibility was planned 
from the beginning for this homepage

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and therefore we had more
flexibility in the planning process.

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With this slide we end our
presentation.

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In another video lecture,

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we will focus on 
the translation process into E2U.

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This video lecture has been prepared
by Sergio Hernández

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and Christiane Maaß from the
University of Hildesheim. 

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You can reach us at
easit@uni-hildesheim.de 

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The project EASIT has received
funding

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from the European Commission

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under the Erasmus+ Strategic
Partnerships

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for Higher Education programme,

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grant agreement
2018-1-ES01-KA203-05275.

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The European Commission support for
the production of this publication

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does not constitute an endorsement
of the contents,

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which reflect the views only of the
authors,

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and the Commission cannot be held
responsible

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for any use which may be made of the
information contained therein.

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This work is licensed under a
Creative Commons

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Attribution-ShareAlike4.0
International License.

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Partners of the EASIT project:

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Universitat Autònoma de Barcelona,

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Università degli Studi di Trieste,

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Universidade de Vigo,

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Stiftung Universität Hildesheim,

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SDI München,

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Dyslexiförbundet,

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Radiotelevisija Slovenija,

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Zavod Risa.

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EASIT: Easy Accessfor Social
Inclusion Training

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Subtitled by Lukas Enders.