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EASIT: Easy Access
for Social Inclusion Training

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This is unit 1, Media accessibility;

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element 4,
What is media accessibility?;

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video lecture
"Media accessibility legislation".

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I am Anna Matamala, from
Universitat Autònoma de Barcelona.

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In this short lecture I will be talking

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about the Audiovisual
Media Services Directive

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and the Web Accessibility Directive.

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I invite you to watch
the EASIT video lecture

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on accessibility legislation,

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in which I discuss
the European Accessibility Act.

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The Audiovisual
Media Services Directive,

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AVMSD for short,

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was first adopted in 2010.

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A new revision was adopted
on 14 November 2018

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and published on 20 November
of the same year.

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Its full name is:
Directive (EU) 2018/1808

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of the European Parliament

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and of the Council
of 14 November 2018

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amending Directive 2010/13/EU

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on the coordination
of certain provisions

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laid down by law, regulation

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or administrative action
in Member States

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concerning the provision
of audiovisual media services

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(Audiovisual Media Services Directive)

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in view of changing market realities.

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After its publication
in the official journal,

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EU countries had 21 months

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to transpose it
into national legislation.

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That is, they needed
to change or adopt national laws

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so that countries obey the Directive.

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The deadline was 19 September 2020.

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The Audiovisual
Media Services Directive

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establishes
a European Union-level framework

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to coordinate national legislation
on all audiovisual media,

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including traditional TV broadcasts,

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but also on-demand services
and commercial communications

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such as TV ads.

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It focuses on different aspects
such as preserving cultural diversity,

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protecting children and consumers,
safeguarding media pluralism,

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or combating
racial and religious hatred.

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The previous version of the Directive

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did not place much emphasis
on media accessibility.

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The revised version
includes improvements

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in relation to the accessibility
of audiovisual media services.

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It also includes improvements
in the prevention of discrimination

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on the grounds of disability
in commercial audiovisual services.

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The "Toolkit for transposition",

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prepared by
the European association EDF,

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European Disability Forum,

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provides a thorough explanation
of these aspects.

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Article 7 of the AVMSD
establishes that member states

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shall ensure that, and I quote,

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"services provided
by media service providers

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under their jurisdiction are
made continuously and progressively

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more accessible
to persons with disabilities

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through proportionate measures".

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A critical element here is how
this "continuously and progressively"

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will be translated into specific
percentages in the national laws.

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The same article establishes
the need for media service providers

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to report
to national regulatory authorities

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on the implementation
of the measures adopted

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and encourages them to develop
accessibility action plans

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that should be communicated
to the same regulatory authorities.

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The access services
that are mentioned

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in the directive include:

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sign language, subtitling
for the deaf and hard of hearing,

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spoken subtitles,
and audio description,

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but the directive states
that there may be more

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("need not be limited to"
is the phrasing used).

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Another relevant European directive
worth mentioning is Directive 2102,

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which focuses on web
and mobile applications.

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The complete title is:
Directive (EU) 2016/2012

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of the European Parliament and
of the Council of 26 October 2016

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on the accessibility of the websites
and mobile applications

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of public sector bodies.

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Member States had
until 23 September 2018

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to transpose
this directive into national law

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and you can actually consult all
the national transposition measures

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communicated by Member States
on EUR-Lex.

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I invite you to check
the information about your country.

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The Web
Accessibility Directive covers

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websites and apps
of public sector bodies,

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with a limited number of exceptions.

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It refers to specific standards
to make them more accessible

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such as including
a text description for images.

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In fact, the harmonised standard
that guides the implementation

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of the directive is
EN 301 549 V2.1.2

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(2018-08),

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which is in line with the most recent

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Web Content
Accessibility Guidelines, WCAG 2.1.

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There is a specific video 
on standards that I invite you to watch.

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The Directive also requires

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the publication
of an accessibility statement

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that indicates
the level of accessibility

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and requests that a mechanism

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is put in place so that users
can report any accessibility problems

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or ask for information
on non-accessible content.

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Another important feature is
that it expects regular monitoring

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of public sector websites and apps

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that need to be communicated
to the Commission

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and made public by 23 December 2021.

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This general overview
has given you

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general information
at European level.

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The next step
would be for you to check

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your specific national legislation.

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Even more interesting would be

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to check if there are
mechanisms in place

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to guarantee compliance with
the media accessibility regulations.

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This video lecture has been
prepared by Anna Matamala,

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from Universitat
Autònoma de Barcelona.

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You can reach me at
anna.matamala@uab.cat.

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The project EASIT
has received funding

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from the European Commission

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under the Erasmus+
Strategic Partnerships

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for Higher Education programme,

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grant agreement
2018-1-ES01-KA203-05275.

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The European Commission support
for the production of this publication

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does not constitute
an endorsement of the contents,

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which reflect
the views only of the authors,

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and the Commission
cannot be held responsible

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for any use which may be made
of the information contained therein.

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This work is licensed
under a Creative Commons

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Attribution-ShareAlike
4.0 International License.

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Partners of the EASIT project:

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Universitat Autònoma de Barcelona,

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Università degli Studi di Trieste,

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Universidade de Vigo,

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Stiftung Universität Hildesheim,

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SDI München,

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Dyslexiförbundet,

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Radiotelevisija Slovenija,

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Zavod Risa.

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EASIT: Easy Access
for Social Inclusion Training