da5b3a142851b4f3c879f44381585ad7 TFG_Zambrana_Castro_Antonio.pdf daa2608d208aef93289d2239aab1e14aae3998f1 TFG_Zambrana_Castro_Antonio.pdf c8c38810c223461ee6cf274a792d97576d59a6b46a5c77d7e0dcadc468c7eae5 TFG_Zambrana_Castro_Antonio.pdf Producer: iLovePDF CreationDate: Tue Jun 28 17:21:32 2022 CEST ModDate: Tue Jun 28 20:47:28 2022 CEST Tagged: yes UserProperties: no Suspects: no Form: AcroForm JavaScript: no Pages: 103 Encrypted: no Page size: 595.32 x 841.92 pts (A4) Page rot: 0 File size: 2535010 bytes Optimized: yes PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- Arial-Black TrueType WinAnsi no no no 6090 0 ArialMT TrueType WinAnsi no no no 6092 0 Helvetica Type 1 Custom no no no 6076 0 ZapfDingbats Type 1 ZapfDingbats no no no 6081 0 Arial-BoldMT TrueType WinAnsi no no no 404 0 CAAAAA+Aleo-Regular CID TrueType Identity-H yes yes yes 405 0 AAAAAA+RussoOne-Regular CID TrueType Identity-H yes yes yes 406 0 BAAAAA+Aleo-Bold CID TrueType Identity-H yes yes yes 407 0 BCDEEE+Calibri TrueType WinAnsi yes yes no 446 0 BCDFEE+Calibri-Light TrueType WinAnsi yes yes no 440 0 Arial-BoldItalicMT TrueType WinAnsi no no no 431 0 BCDGEE+Calibri-BoldItalic TrueType WinAnsi yes yes no 447 0 Arial-BoldMT TrueType WinAnsi no no no 457 0 BCDHEE+Calibri-Bold TrueType WinAnsi yes yes no 456 0 Arial-ItalicMT TrueType WinAnsi no no no 452 0 ArialMT TrueType WinAnsi no no no 499 0 BCDIEE+Calibri-Italic TrueType WinAnsi yes yes no 504 0 ArialMT CID TrueType Identity-H yes no yes 510 0 SymbolMT CID TrueType Identity-H yes no yes 548 0 Helvetica TrueType WinAnsi no no no 562 0 BCDJEE+Sylfaen TrueType WinAnsi yes yes no 559 0 Arial-BoldMT CID TrueType Identity-H yes no yes 577 0 BCDKEE+Sylfaen CID TrueType Identity-H yes yes yes 578 0 BCDLEE+Calibri-LightItalic TrueType WinAnsi yes yes no 579 0 BCDMEE+Calibri CID TrueType Identity-H yes yes yes 595 0 BCDNEE+SegoeUISymbol CID TrueType Identity-H yes yes yes 675 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2022-10-18 02:16:49 CEST RepresentationInformation: TFG_Zambrana_Castro_Antonio.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2022-10-17 16:47:30 CEST Size: 2535010 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Linearized PDF PDFMetadata: Objects: 0 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Language: en-US Outlines: Item: Title: Treball de Fi de Grau Children: Item: Title: Títol Item: Title: Autoria Item: Title: Professorat tutor Item: Title: Grau Item: Title: Tipus de TFG Item: Title: Data Item: Title: Títol del Treball Fi de Grau: Item: Title: Paraules clau (mínim 3) Item: Title: 1. INTRODUCCIÓN Destination: 1 Item: Title: 2. RESUMEN EJECUTIVO Destination: 1 Item: Title: 3. PLAN DE MARKETING Destination: 1 Children: Item: Title: 3.1 Análisis del mercado objetivo Destination: 1 Children: Item: Title: A. Demanda Destination: 1 Children: Item: Title: i. Segmentación demanda por consumidor Destination: 1 Item: Title: ii. Segmentación de la demanda por variables Destination: 1 Item: Title: iii. Identificar necesidades informativas Destination: 1 Item: Title: B. Oferta Destination: 1 Item: Title: i. Competidores directos: Plataformas digitales y cursos online Destination: 1 Item: Title: ii. Competidores Indirectos: Servicios de asesoría Destination: 1 Item: Title: iii. Referentes de mercado Destination: 1 Item: Title: C. Proveedores Destination: 1 Item: Title: D. Otros componentes del mercado Destination: 1 Item: Title: i. Intervenciones administrativas Destination: 1 Item: Title: i. Fenómenos tecnológicos Destination: 1 Item: Title: ii. Estacionalidad Destination: 1 Item: Title: 3.2 Proyecto Destination: 1 Children: Item: Title: A. DAFO Destination: 1 Item: Title: A. Definición del público objetivo Destination: 1 Item: Title: i. Buyer persona: Destination: 1 Item: Title: B. Guía de lecciones Destination: 1 Item: Title: i. BLOQUE 1: El periodismo que tanto amo Destination: 1 Item: Title: ii. BLOQUE 2: Sin documentación no existe la redacción Destination: 1 Item: Title: iii. BLOQUE 3: Comunicar para una comunidad Destination: 1 Item: Title: iv. BLOQUE 4: La magia de la Postproducción Destination: 1 Item: Title: v. BLOQUE 5: Vive de tu pasión Destination: 1 Item: Title: 3.3 Definición de los objetivos comerciales Destination: 1 Item: Title: 3.4 Estrategias de marketing Destination: 1 Children: Item: Title: A. Producto Destination: 1 Item: Title: B. Precio Destination: 1 Item: Title: i. Precio consumidor final Destination: 1 Item: Title: ii. Objetivos y criterios en la fijación de precio Destination: 1 Item: Title: C. Distribución Destination: 1 Item: Title: i. Objetivos de distribución Destination: 1 Item: Title: ii. Sistema de distribución Destination: 1 Item: Title: iii. Puntos de distribución Destination: 1 Item: Title: iv. Presupuesto de distribución Destination: 1 Item: Title: D. Comunicación Destination: 1 Item: Title: i. Objetivos Destination: 1 Item: Title: ii. Mensaje Destination: 1 Item: Title: iii. Campaña de lanzamiento Destination: 1 Item: Title: iv. Campaña futura Destination: 1 Item: Title: v. Calendario de publicación Destination: 1 Item: Title: 4. PLAN DE PRODUCCIÓN Destination: 1 Children: Item: Title: 4.1 Proceso de producción Destination: 1 Item: Title: 4.2 Cantidad y costes de los recursos/factores de producción Destination: 1 Children: Item: Title: A. Espacio de trabajo Destination: 1 Item: Title: B. Inversiones de capital fijo Destination: 1 Item: Title: i. Tecnología Destination: 1 Item: Title: ii. Programas informáticos Destination: 1 Item: Title: iii. Mobiliario Destination: 1 Item: Title: C. Costes de capital fijo Destination: 1 Item: Title: i. Amortizaciones Destination: 1 Item: Title: D. Costes de aprovisionamiento Destination: 1 Item: Title: E. Costes de personal Destination: 1 Item: Title: i. Contrato Destination: 1 Item: Title: F. Otros costes de producción Destination: 1 Item: Title: i. Comunicaciones y Suministros Destination: 1 Item: Title: ii. Servicios externos Destination: 1 Item: Title: G. Costes de Administración Destination: 1 Item: Title: i. Gestoría Destination: 1 Item: Title: 5. ORGANIGRAMA Destination: 1 Item: Title: 6. ESTRUCTURA JURÍDICA ECONÓMICA Destination: 1 Item: Title: 7. PLAN FINANCIERO Destination: 1 Children: Item: Title: A. Presupuesto de Capital Destination: 1 Item: Title: 8. BIBLIOGRAFÍA Destination: 1 Item: Title: 9. 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