2c36f0e36b3e267aa3cd561eb0e0901b TFG_Sanz_Naranjo_Sandra.pdf 68d943561c32143c867c87775f0a40f50aa16cb1 TFG_Sanz_Naranjo_Sandra.pdf 6288f1625db3daad9aaf284c0bb8889aafa7a3ed0c5b4459b7959c0398230f1a TFG_Sanz_Naranjo_Sandra.pdf Title: Microsoft Word - TFG.docx Creator: Microsoft Word CreationDate: Tue May 31 11:27:10 2022 CEST ModDate: Tue May 31 14:51:14 2022 CEST Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 107 Encrypted: no Page size: 595.5 x 842 pts (A4) Page rot: 0 File size: 1474476 bytes Optimized: yes PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- ArialMT TrueType WinAnsi no no no 8361 0 TimesNewRomanPSMT TrueType WinAnsi no no no 8364 0 BCDEEE+Arial-Black TrueType WinAnsi yes yes no 8367 0 BCDFEE+Calibri TrueType WinAnsi yes yes no 8370 0 Arial-BoldMT TrueType WinAnsi no no no 333 0 TimesNewRomanPS-ItalicMT TrueType WinAnsi no no no 358 0 TimesNewRomanPS-ItalicMT CID TrueType Identity-H yes no yes 354 0 TimesNewRomanPS-BoldMT TrueType WinAnsi no no no 364 0 TimesNewRomanPSMT CID TrueType Identity-H yes no yes 369 0 TimesNewRomanPS-BoldItalicMT TrueType WinAnsi no no no 366 0 BCDGEE+Calibri-Italic TrueType WinAnsi yes yes no 375 0 SymbolMT CID TrueType Identity-H yes no yes 377 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2022-10-19 02:19:52 CEST RepresentationInformation: TFG_Sanz_Naranjo_Sandra.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2022-10-18 11:56:25 CEST Size: 1474476 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Linearized PDF PDFMetadata: Objects: 0 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: ViewerPreferences: HideToolbar: false HideMenubar: false HideWindowUI: false FitWindow: false CenterWindow: false DisplayDocTitle: true NonFullScreenPageMode: UseNone Direction: L2R ViewArea: CropBox ViewClip: CropBox PrintArea: CropBox PageClip: CropBox PageLayout: SinglePage PageMode: UseNone Language: en-US Outlines: Item: Title: 1. INTRODUCCIÓN Destination: 1 Item: Title: 2. MARCO TEÓRICO Destination: 1 Children: Item: Title: 2.1. Medios de comunicación y tecnología Destination: 1 Children: Item: Title: La transformación de la comunicación Destination: 1 Item: Title: 2.2. Las Redes Sociales Destination: 1 Item: Title: 2.3. Las redes sociales y el periodismo Destination: 1 Item: Title: 2.4. El auge de TikTok Destination: 1 Item: Title: 2.5. El Mundo Destination: 1 Item: Title: 2.6. The Washington Post Destination: 1 Item: Title: 2.7. Ac2ality Destination: 1 Item: Title: 3. OBJETIVOS Destination: 1 Item: Title: 4. HIPÓTESIS Destination: 1 Item: Title: 5. METODOLOGÍA Destination: 1 Item: Title: 6. RESULTADOS Destination: 1 Children: Item: Title: Los Juegos Olímpicos Destination: 1 Item: Title: Los Oscar 2022 Destination: 1 Item: Title: La guerra de Ucrania y Rusia Destination: 1 Item: Title: 7. CONCLUSIONES Destination: 1 Item: Title: 8. BIBLIOGRAFÍA Destination: 1 Item: Title: 9. ANEXOS Destination: 1 Children: Item: Title: 9.1. Tablas de análisis Destination: 1 Item: Title: 9.2. Cuestionarios para las entrevistas Destination: 1 Item: Title: 9.3. Entrevista completa a Paula Muñoz de Ac2ality Destination: 1 Children: Item: Title: 1. ¿Cómo y cuándo surge la iniciativa de Ac2ality? Destination: 1 Item: Title: 2. ¿Cuántas personas y quiénes forman parte del equipo de Ac2ality? Destination: 1 Item: Title: 3. ¿Tenéis algún público objetivo? Destination: 1 Item: Title: 4. Estáis en Instagram, Twitter, WhatsApp y Tik Tok ¿en qué plataforma recibís más tráfico? Destination: 1 Item: Title: 5. ¿En cuáles de las plataformas anteriores le dedicáis más tiempo y trabajo? Destination: 1 Item: Title: 6. Enfocándonos en TikTok ¿os pone alguna limitación o problema (censura) para subir alguna publicación? Destination: 1 Item: Title: 7. ¿Tenéis unos parámetros o reglas para publicar en Tik Tok? (por ejemplo: colores, tipografía, música, etc.) Destination: 1 Item: Title: 8. Los Reels de Instagram y los vídeos de Tik Tok son formatos muy parecidos. ¿Lo que publicáis en Tik Tok se publica igual en 䤀渀猀琀愀最爀愀洀 漀 氀愀 瀀甀戀氀椀挀愀挀椀渀 挀愀洀戀椀愀Ⰰ 愀甀渀焀甀攀 攀氀 挀漀渀琀攀渀椀搀漀 猀攀愀 攀氀 洀椀猀洀漀㼩㸾㰼⽄敳瑛㈲㌠〠刯塙娠ⴲ‱㜰‰崯乥硴‴㈱‰⁒⽐慲敮琠㐱㘠〠刯偲敶‴㈳‰⁒⽔楴汥⣾＀㜀⸀ 뼀吀攀渀椀猀 甀渀漀猀 瀀愀爀洀攀琀爀漀猀 漀 爀攀最氀愀猀 瀀愀爀愀 瀀甀戀氀椀挀愀爀 攀渀 吀椀欀 吀漀欀㼀 瀀漀爀 攀樀攀洀瀀氀漀㨀 挀漀氀漀爀攀猀Ⰰ 琀椀瀀漀最爀愀昀愀Ⰰ 洀切猀椀挀愀Ⰰ 攀琀挀⸀㸾㰼⽄敳瑛㈲㌠〠刯塙娠ⴲ″㔷‰崯乥硴‴㈲‰⁒⽐慲敮琠㐱㘠〠刯偲敶‴㈴‰⁒⽔楴汥⣾＀㘀⸀ 䔀渀昀漀挀渀搀漀渀漀猀 攀渀 吀椀欀吀漀欀 뼀漀猀 瀀漀渀攀 愀氀最甀渀愀 氀椀洀椀琀愀挀椀渀 漀 瀀爀漀戀氀攀洀愀 挀攀渀猀甀爀愀 瀀愀爀愀 猀甀戀椀爀 愀氀最甀渀愀 瀀甀戀氀椀挀愀挀椀渀㼩㸾㰼⽄敳瑛㈲㌠〠刯塙娠ⴲ‴ㄹ‰崯乥硴‴㈳‰⁒⽐慲敮琠㐱㘠〠刯偲敶‴㈵‰⁒⽔楴汥⣾＀㔀⸀ 뼀䔀渀 挀甀氀攀猀 搀攀 氀愀猀 瀀氀愀琀愀昀漀爀洀愀猀 愀渀琀攀爀椀漀爀攀猀 氀攀 搀攀搀椀挀椀猀 洀猀 琀椀攀洀瀀漀 礀 琀爀愀戀愀樀漀㼩㸾㰼⽄敳瑛㈲㌠〠刯塙娠ⴲ‶〵‰崯乥硴‴㈴‰⁒⽐慲敮琠㐱㘠〠刯偲敶‴㈶‰⁒⽔楴汥⣾＀㐀⸀ 䔀猀琀椀猀 攀渀 䤀渀猀琀愀最爀愀洀Ⰰ 吀眀椀琀琀攀爀Ⰰ 圀栀愀琀猀䄀瀀瀀 礀 吀椀欀 吀漀欀 뼀攀渀 焀甀 瀀氀愀琀愀昀漀爀洀愀 爀攀挀椀戀猀 洀猀 琀爀昀椀挀漀㼩㸾㰼⽄敳瑛㈲㌠〠刯塙娠ⴲ‶㠸‰崯乥硴‴㈵‰⁒⽐慲敮琠㐱㘠〠刯偲敶‴㈷‰⁒⽔楴汥⣾＀㌀⸀ 뼀吀攀渀椀猀 愀氀最切渀 瀀切戀氀椀挀漀 漀戀樀攀琀椀瘀漀㼩㸾㰼⽄敳瑛㈲㌠〠刯塙娠ⴲ‷㜵‰崯乥硴‴㈶‰⁒⽐慲敮琠㐱㘠〠刯偲敶‴ㄷ‰⁒⽔楴汥⣾＀㈀⸀ 뼀䌀甀渀琀愀猀 瀀攀爀猀漀渀愀猀 礀 焀甀椀渀攀猀 昀漀爀洀愀渀 瀀愀爀琀攀 搀攀氀 攀焀甀椀瀀漀 搀攀 䄀挀㈀愀氀椀琀礀㼩㸾㰼⽄敳瑛ㄲ〠〠刯塙娠ⴲ‷㜴‰崯乥硴‴ㄵ‰⁒⽐慲敮琠㐰ㄠ〠刯偲敶‴㈹‰⁒⽔楴汥⣾＀㠀⸀ 䈀䤀䈀䰀䤀伀䜀刀䄀䘀촀䄩㸾㰼⽄敳瑛ㄱ〠〠刯塙娠ⴲ‷㜴‰崯乥硴‴㈸‰⁒⽐慲敮琠㐰ㄠ〠刯偲敶‴㌰‰⁒⽔楴汥⠷⸠䍏乃䱕卉低䕓 Destination: 1 Item: Title: 9. Por último, ¿creéis que Tik Tok es una herramienta de doble filo para los periodistas? ¿Y si pensáis que los medios de comu渀椀挀愀挀椀渀 琀爀愀搀椀挀椀漀渀愀氀攀猀 搀攀戀攀爀愀渀 愀瀀漀猀琀愀爀 瀀漀爀 攀猀琀愀 瀀氀愀琀愀昀漀爀洀愀 礀 瀀漀爀 焀甀㼩㸾㰼⽄敳瑛㈱㤠〠刯塙娠ⴲ‷㜵‰崯乥硴‴ㄶ‰⁒⽐慲敮琠㐱㔠〠刯偲敶‴㈰‰⁒⽔楴汥⠹⸲⸠䍵敳瑩潮慲楯猠灡牡慳⁥湴牥癩獴慳 Destination: 1 Item: Title: 9.4. Entrevista completa a Elena González de El Mundo Destination: 1 Children: Item: Title: 1. ¿Cómo y cuándo surge la iniciativa de unirse a Tik Tok? Destination: 1 Item: Title: 3. ¿Tenéis algún público objetivo? Destination: 1 Item: Title: 4. Estáis en Twitter, Instagram, Facebook y Tik Tok. ¿En qué Plataforma recibís más tráfico? Destination: 1 Item: Title: 5. ¿En cuáles de las plataformas anteriores le dedicáis más tiempo y trabajo? Destination: 1 Item: Title: 6. Enfocándonos en TikTok ¿os pone algún problema (censura) para subir alguna publicación? Destination: 1 Item: Title: 7. ¿Tenéis unos parámetros o normas para publicar en TikTok (por ejemplo: colores, tipografía, música, etc.) Destination: 1 Item: Title: 8. Los reels de Instagram y los vídeos de TikTok son formatos muy parecidos. ¿Lo que publicáis en TikTok se publica igual en I渀猀琀愀最爀愀洀 漀 氀愀 瀀甀戀氀椀挀愀挀椀渀 挀愀洀戀椀愀Ⰰ 愀甀渀焀甀攀 攀氀 挀漀渀琀攀渀椀搀漀 猀攀愀 攀氀 洀椀猀洀漀㼩㸾㰼⽄敳瑛㈳ㄠ〠刯塙娠ⴲ‶㈶‰崯乥硴‴〸‰⁒⽐慲敮琠㐰㐠〠刯偲敶‴㄰‰⁒⽔楴汥⣾＀㜀⸀ 뼀吀攀渀椀猀 甀渀漀猀 瀀愀爀洀攀琀爀漀猀 漀 渀漀爀洀愀猀 瀀愀爀愀 瀀甀戀氀椀挀愀爀 攀渀 吀椀欀吀漀欀 瀀漀爀 攀樀攀洀瀀氀漀㨀 挀漀氀漀爀攀猀Ⰰ 琀椀瀀漀最爀愀昀愀Ⰰ 洀切猀椀挀愀Ⰰ 攀琀挀⸀㸾㰼⽄敳瑛㈲㤠〠刯塙娠ⴲ′㠶‰崯乥硴‴〹‰⁒⽐慲敮琠㐰㐠〠刯偲敶‴ㄱ‰⁒⽔楴汥⣾＀㘀⸀ 䔀渀昀漀挀渀搀漀渀漀猀 攀渀 吀椀欀吀漀欀 뼀漀猀 瀀漀渀攀 愀氀最切渀 瀀爀漀戀氀攀洀愀 挀攀渀猀甀爀愀 瀀愀爀愀 猀甀戀椀爀 愀氀最甀渀愀 瀀甀戀氀椀挀愀挀椀渀㼩㸾㰼⽄敳瑛㈲㤠〠刯塙娠ⴲ‴㤳‰崯乥硴‴㄰‰⁒⽐慲敮琠㐰㐠〠刯偲敶‴ㄲ‰⁒⽔楴汥⣾＀㔀⸀ 뼀䔀渀 挀甀氀攀猀 搀攀 氀愀猀 瀀氀愀琀愀昀漀爀洀愀猀 愀渀琀攀爀椀漀爀攀猀 氀攀 搀攀搀椀挀椀猀 洀猀 琀椀攀洀瀀漀 礀 琀爀愀戀愀樀漀㼩㸾㰼⽄敳瑛㈲㤠〠刯塙娠ⴲ‶ㄷ‰崯乥硴‴ㄱ‰⁒⽐慲敮琠㐰㐠〠刯偲敶‴ㄳ‰⁒⽔楴汥⣾＀㐀⸀ 䔀猀琀椀猀 攀渀 吀眀椀琀琀攀爀Ⰰ 䤀渀猀琀愀最爀愀洀Ⰰ 䘀愀挀攀戀漀漀欀 礀 吀椀欀 吀漀欀⸀ 뼀䔀渀 焀甀 倀氀愀琀愀昀漀爀洀愀 爀攀挀椀戀猀 洀猀 琀爀昀椀挀漀㼩㸾㰼⽄敳瑛㈲㜠〠刯塙娠ⴲ′㔴‰崯乥硴‴ㄲ‰⁒⽐慲敮琠㐰㐠〠刯偲敶‴ㄴ‰⁒⽔楴汥⣾＀㌀⸀ 뼀吀攀渀椀猀 愀氀最切渀 瀀切戀氀椀挀漀 漀戀樀攀琀椀瘀漀㼩㸾㰼⽄敳瑛㈲㜠〠刯塙娠ⴲ‷㔵‰崯乥硴‴ㄳ‰⁒⽐慲敮琠㐰㐠〠刯呩瑬攨1. ¿Cómo y cuándo surge la iniciativa de unirse a Tik Tok? Destination: 1 Item: Title: 9. Por último, ¿crees que TikTok es una herramienta de doble filo para los periodistas? Destination: 1 Item: Title: ¿Y alguna desventaja o algo no tan bueno? Destination: 1 Item: Title: ¿Contestáis a los comentarios de los usuarios? Destination: 1 Item: Title: 10. ¿Y si piensas que los medios de comunicación tradicionales deberían apostar por esta plataforma y por qué? 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