e57a7ad98bc123447dea88ace10f9c02 TFG_Torrent_Uceda_Gerard.pdf cef79b3597fb43111d6c5e1548eb88ba629aaaa6 TFG_Torrent_Uceda_Gerard.pdf 90b88aa1cb1bcf6e3c18da6450243c8f5c20feb58b235a5907f78beb682e25ce TFG_Torrent_Uceda_Gerard.pdf Author: Deganat de Ciències de la Comunicació Creator: Microsoft® Word 2016 Producer: www.ilovepdf.com CreationDate: Fri Jul 28 20:19:25 2023 CEST ModDate: Sun Sep 3 22:41:29 2023 CEST Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 73 Encrypted: no Page size: 595.92 x 842.4 pts (A4) Page rot: 0 File size: 3920427 bytes Optimized: yes PDF version: 1.5 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- ABCDEE+Corbel TrueType WinAnsi yes yes no 4634 0 Times New Roman TrueType WinAnsi no no no 4637 0 Times New Roman,Bold TrueType WinAnsi no no no 4640 0 Times New Roman,Bold CID TrueType Identity-H yes no yes 4646 0 Times New Roman CID TrueType Identity-H yes no yes 296 0 Times New Roman,Italic TrueType WinAnsi no no no 301 0 Arial,Bold TrueType WinAnsi no no no 342 0 Arial TrueType WinAnsi no no no 341 0 ABCDEE+Calibri TrueType WinAnsi yes yes no 379 0 ABCDEE+Segoe UI Symbol CID TrueType Identity-H yes yes yes 381 0 ABCDEE+Segoe UI Symbol TrueType WinAnsi yes yes no 387 0 Times New Roman,Italic CID TrueType Identity-H yes no yes 391 0 Times New Roman,BoldItalic TrueType WinAnsi no no no 475 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2023-11-07 02:22:06 CET RepresentationInformation: TFG_Torrent_Uceda_Gerard.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2023-11-06 12:07:49 CET Size: 3920427 Format: PDF Version: 1.5 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Linearized PDF PDFMetadata: Objects: 0 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Language: en-US Outlines: Item: Title: 1. INTRODUCCIÓ Destination: 1 Item: Title: 1.1 Justificació de l’estudi Destination: 1 Item: Title: 1.1.1 Dificultats dels clubs amateurs en els espais digitals Destination: 1 Item: Title: 1.1.2 Reptes dels clubs amateurs en els espais digitals Destination: 1 Item: Title: 1.2 Fonaments de l’estudi Destination: 1 Item: Title: 1.3 Plantejament de l’estudi Destination: 1 Item: Title: 1.4 Seccions que integra l’estudi Destination: 1 Item: Title: 2. MARC TEÒRIC Destination: 1 Item: Title: 2.1 La comunicació digital Destination: 1 Item: Title: 2.1.1 Característiques de la comunicació digital Destination: 1 Item: Title: 2.2 Estratègies de comunicació digital Destination: 1 Item: Title: 2.3 Xarxes socials Destination: 1 Item: Title: 2.4 Pàgines web Destination: 1 Item: Title: 2.5 Analítica web Destination: 1 Item: Title: 2.6 Identitat visual Destination: 1 Item: Title: 2.7 Missatgeria Destination: 1 Item: Title: 2.8 Gestió de crisi Destination: 1 Item: Title: 2.9 Reputació en línia Destination: 1 Item: Title: 3. METODOLOGIA Destination: 1 Item: Title: 3.1 Selecció dels clubs Destination: 1 Item: Title: 3.2 Fonts d’informació Destination: 1 Item: Title: 3.3 Eines d'anàlisi Destination: 1 Item: Title: 3.4 Procés d’anàlisi enquestes Destination: 1 Item: Title: 3.5 Limitacions Destination: 1 Item: Title: 3.6 Ètica Destination: 1 Item: Title: 3.7 Validació Destination: 1 Item: Title: 4. INVESTIGACIÓ DE CAMP Destination: 1 Item: Title: 4.1 ANÀLISI DE LA FORMA Destination: 1 Item: Title: 4.1.1 Identitat visual Destination: 1 Item: Title: 4.1.1.1 Logotip Destination: 1 Item: Title: 4.1.1.2 Colors Destination: 1 Item: Title: 4.1.1.3 Tipografia Destination: 1 Item: Title: 4.1.1.4 Gràfics i elements visuals Destination: 1 Item: Title: 4.1.2 Anàlisi de la página web Destination: 1 Item: Title: 4.1.2.1 Estructura pàgina d’inici Destination: 1 Item: Title: 4.1.2.2 Menú de navegació Destination: 1 Item: Title: 4.1.3 Anàlisi i descripció de perfils a xarxes socials Destination: 1 Item: Title: 4.1.3.1 Els perfils a Instagram Destination: 1 Item: Title: 4.1.3.2 Descripció dels perfils a Instagram Destination: 1 Item: Title: 4.1.3.3 Els perfils a Twitter Destination: 1 Item: Title: 4.1.3.4 Descripció dels perfils a Twitter Destination: 1 Item: Title: 4.1.4 Coherència visual Destination: 1 Item: Title: 4.2 ANÀLISI DELS RECURSOS Destination: 1 Item: Title: 4.2.1 Freqüència de publicacions Destination: 1 Item: Title: 4.2.1.1 Avaluació gràfica de la freqüència Destination: 1 Item: Title: 4.2.2 Continguts multimèdia Destination: 1 Item: Title: 4.2.3 Interacció amb els usuaris Destination: 1 Item: Title: 4.2.4 Ús d’eines de mesura i anàlisi Destination: 1 Item: Title: 4.3 ANÀLISI DELS CONTINGUTS Destination: 1 Item: Title: 4.3.1 Temàtica de les publicacions Destination: 1 Item: Title: 4.3.2 Qualitat i rellevància Destination: 1 Item: Title: 4.3.3 Originalitat i creativitat Destination: 1 Item: Title: 4.3.4 Ús de llenguatge i to Destination: 1 Item: Title: 4.4 ANÀLISI DE L’ESTRUCTURA Destination: 1 Item: Title: 4.4.1 Usabilitat i accessibilitat Destination: 1 Item: Title: 4.4.2 Estructura de la informació Destination: 1 Item: Title: 4.4.3 Navegació i flux d’usuari Destination: 1 Item: Title: 5 CONCLUSIONS Destination: 1 Item: Title: 6 REFERÈNCIES BIBLIOGRÀFIQUES Destination: 1 Item: Title: 6.1 Imatges Destination: 1 Item: Title: 6.2 Gràfics Destination: 1 Item: Title: 7 ANNEXOS Destination: 1 Item: Title: 7.1 ENTREVISTA A LA DIRECTORA DE COMUNICACIÓ DEL CERDANYOLA DEL VALLÈS FC (2012 - ACTUALITAT), MIREIA SANZ Destination: 1 Item: Title: 1.- En què consisteix la teva feina? Quin és el teu càrrec? Destination: 1 Item: Title: 2.- Explica de forma breu la teva trajectòria com a professional de la comunicació Destination: 1 Item: Title: 3.- Quin valor se li dona a la comunicació dins del club i, com es gestiona a nivell d’organigrama? Quines son les tasques i f甀渀挀椀漀渀猀 搀攀 挀愀搀愀 琀爀攀戀愀氀氀愀搀漀爀㼩㸾㰼⽄敳瑛㈲㐠〠刯塙娠ⴲ″㌰‰崯乥硴‵㤷‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤹‰⁒⽔楴汥⣾＀㈀⸀ⴀ 䔀砀瀀氀椀挀愀 搀攀 昀漀爀洀愀 戀爀攀甀 氀愀 琀攀瘀愀 琀爀愀樀攀挀琀爀椀愀 挀漀洀 愀 瀀爀漀昀攀猀猀椀漀渀愀氀 搀攀 氀愀 挀漀洀甀渀椀挀愀挀椀㸾㰼⽄敳瑛㈲㐠〠刯塙娠ⴲ‵㔸‰崯乥硴‵㤸‰⁒⽐慲敮琠㔷㠠〠刯偲敶‶〰‰⁒⽔楴汥⣾＀㄀⸀ⴀ 䔀渀 焀甀 挀漀渀猀椀猀琀攀椀砀 氀愀 琀攀瘀愀 昀攀椀渀愀㼀 儀甀椀渀 猀 攀氀 琀攀甀 挀爀爀攀挀㼩㸾㰼⽄敳瑛㈲㐠〠刯塙娠ⴲ‶ㄱ‰崯乥硴‵㤹‰⁒⽐慲敮琠㔷㠠〠刯偲敶‶〱‰⁒⽔楴汥⣾＀㜀⸀㄀ 䔀一吀刀䔀嘀䤀匀吀䄀 䄀 䰀䄀 䐀䤀刀䔀䌀吀伀刀䄀 䐀䔀 䌀伀䴀唀一䤀䌀䄀䌀䤀팀 䐀䔀䰀 䌀䔀刀䐀䄀一夀伀䰀䄀 䐀䔀䰀 嘀䄀䰀䰀저匀 䘀䌀 ㈀ ㄀㈀ ⴀ 䄀䌀吀唀䄀䰀䤀吀䄀吀Ⰰ 䴀䤀刀䔀䤀䄀 匀䄀一娩㸾㰼⽄敳瑛㈲㐠〠刯塙娠ⴲ‶㈹‰崯乥硴‶〰‰⁒⽐慲敮琠㔷㠠〠刯偲敶‶〲‰⁒⽔楴汥⠷⁁乎䕘体 Destination: 1 Item: Title: 4.- Quins són els principals objectius del club, a llarg i a curt termini? Destination: 1 Item: Title: 5.- Quina és la imatge que pretén donar el club a l’aficionat? Destination: 1 Item: Title: 6.- De quina manera transmeteu els continguts i la imatge del Cerdanyola FC a cada xarxa social? Destination: 1 Item: Title: 7.- Quants treballadors té el departament de Comunicació del Cerdanyola FC? Destination: 1 Item: Title: 8.- Diferencieu i adapteu els continguts segons la xarxa social? Com ho feu? Destination: 1 Item: Title: 9.- Quines són les xarxes socials que utilitza el Cerdanyola FC? Quina valoració en fas de cada una i, com les gestioneu? Destination: 1 Item: Title: 10.- Quin diries que és el vostre públic d’interès? Destination: 1 Item: Title: 7.2 ENTREVISTA A L’ACTUAL CAP DE COMUNICACIÓ DEL SANT CUGAT DEL VALLÈS FC (2022 - ACTUALITAT), JORDI BRACONS Destination: 1 Item: Title: 2.- Explica de forma breu la teva trajectòria com a professional de la comunicació (1) Destination: 1 Item: Title: 3.- Quin valor se li dona a la comunicació dins del club i, com es gestiona a nivell d’organigrama? Quines son les tasques i f甀渀挀椀漀渀猀 搀攀 挀愀搀愀 琀爀攀戀愀氀氀愀搀漀爀㼀 ㄀㸾㰼⽄敳瑛㈳㈠〠刯塙娠ⴲ″㘲‰崯乥硴‵㠷‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㠹‰⁒⽔楴汥⣾＀㈀⸀ⴀ 䔀砀瀀氀椀挀愀 搀攀 昀漀爀洀愀 戀爀攀甀 氀愀 琀攀瘀愀 琀爀愀樀攀挀琀爀椀愀 挀漀洀 愀 瀀爀漀昀攀猀猀椀漀渀愀氀 搀攀 氀愀 挀漀洀甀渀椀挀愀挀椀 ㄀㸾㰼⽄敳瑛㈳㈠〠刯塙娠ⴲ‶〰‰崯乥硴‵㠸‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤰‰⁒⽔楴汥⣾＀㜀⸀㈀ 䔀一吀刀䔀嘀䤀匀吀䄀 䄀 䰠ᤀ䄀䌀吀唀䄀䰀 䌀䄀倀 䐀䔀 䌀伀䴀唀一䤀䌀䄀䌀䤀팀 䐀䔀䰀 匀䄀一吀 䌀唀䜀䄀吀 䐀䔀䰀 嘀䄀䰀䰀저匀 䘀䌀  ㈀ ㈀㈀ ⴀ 䄀䌀吀唀䄀䰀䤀吀䄀吀Ⰰ 䨀伀刀䐀䤀 䈀刀䄀䌀伀一匩㸾㰼⽄敳瑛㈳〠〠刯塙娠ⴲ‱㤰‰崯乥硴‵㠹‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤱‰⁒⽔楴汥⣾＀㄀ ⸀ⴀ 儀甀椀渀 搀椀爀椀攀猀 焀甀攀 猀 攀氀 瘀漀猀琀爀攀 瀀切戀氀椀挀 搠ᤀ椀渀琀攀爀猀㼩㸾㰼⽄敳瑛㈳〠〠刯塙娠ⴲ‵㜷‰崯乥硴‵㤰‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤲‰⁒⽔楴汥⣾＀㤀⸀ⴀ 儀甀椀渀攀猀 猀渀 氀攀猀 砀愀爀砀攀猀 猀漀挀椀愀氀猀 焀甀攀 甀琀椀氀椀琀稀愀 攀氀 䌀攀爀搀愀渀礀漀氀愀 䘀䌀㼀 儀甀椀渀愀 瘀愀氀漀爀愀挀椀 攀渀 昀愀猀 搀攀 挀愀搀愀 甀渀愀 椀Ⰰ 挀漀洀 氀攀猀 最攀猀琀椀漀渀攀甀㼩㸾㰼⽄敳瑛㈲㠠〠刯塙娠ⴲ‱㐲‰崯乥硴‵㤱‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤳‰⁒⽔楴汥⠸⸭⁄楦敲敮捩敵⁩⁡摡灴敵⁥汳⁣潮瑩湧畴猠獥杯湳愠硡牸愠獯捩慬㼠䍯洠桯⁦敵㼩㸾㰼⽄敳瑛㈲㠠〠刯塙娠ⴲ′㠷‰崯乥硴‵㤲‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤴‰⁒⽔楴汥⣾＀㜀⸀ⴀ 儀甀愀渀琀猀 琀爀攀戀愀氀氀愀搀漀爀猀 琀 攀氀 搀攀瀀愀爀琀愀洀攀渀琀 搀攀 䌀漀洀甀渀椀挀愀挀椀 搀攀氀 䌀攀爀搀愀渀礀漀氀愀 䘀䌀㼩㸾㰼⽄敳瑛㈲㠠〠刯塙娠ⴲ‵㤷‰崯乥硴‵㤳‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤵‰⁒⽔楴汥⠶⸭⁄攠煵楮愠浡湥牡⁴牡湳浥瑥甠敬猠捯湴楮杵瑳⁩愠業慴来⁤敬⁃敲摡湹潬愠䙃⁡⁣慤愠硡牸愠獯捩慬㼩㸾㰼⽄敳瑛㈲㠠〠刯塙娠ⴲ‷㠷‰崯乥硴‵㤴‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤶‰⁒⽔楴汥⣾＀㔀⸀ⴀ 儀甀椀渀愀 猀 氀愀 椀洀愀琀最攀 焀甀攀 瀀爀攀琀渀 搀漀渀愀爀 攀氀 挀氀甀戀 愀 氠ᤀ愀昀椀挀椀漀渀愀琀㼩㸾㰼⽄敳瑛㈲㘠〠刯塙娠ⴲ‴㌲‰崯乥硴‵㤵‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤷‰⁒⽔楴汥⣾＀㐀⸀ⴀ 儀甀椀渀猀 猀渀 攀氀猀 瀀爀椀渀挀椀瀀愀氀猀 漀戀樀攀挀琀椀甀猀 搀攀氀 挀氀甀戀Ⰰ 愀 氀氀愀爀最 椀 愀 挀甀爀琀 琀攀爀洀椀渀椀㼩㸾㰼⽄敳瑛㈲㘠〠刯塙娠ⴲ‸〸‰崯乥硴‵㤶‰⁒⽐慲敮琠㔷㠠〠刯偲敶‵㤸‰⁒⽔楴汥⣾＀㌀⸀ⴀ 儀甀椀渀 瘀愀氀漀爀 猀攀 氀椀 搀漀渀愀 愀 氀愀 挀漀洀甀渀椀挀愀挀椀 搀椀渀猀 搀攀氀 挀氀甀戀 椀Ⰰ 挀漀洀 攀猀 最攀猀琀椀漀渀愀 愀 渀椀瘀攀氀氀 搠ᤀ漀爀最愀渀椀最爀愀洀愀㼀 儀甀椀渀攀猀 猀漀渀 氀攀猀 琀愀猀焀甀攀猀 椀 昀ncions de cada treballador? 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