7871c325a10706da0901f9e1df5f88cb TFG_AlonsoMolina_Judit_GregoriodelOlmo_Lidia.pdf 75a9ea39182d86b7436ee08f58088f03048947f7 TFG_AlonsoMolina_Judit_GregoriodelOlmo_Lidia.pdf 971bb9e4e745371443aed723b3bb83c7bad9b32371587fb8c2489d2c53061646 TFG_AlonsoMolina_Judit_GregoriodelOlmo_Lidia.pdf Author: Judit Alonso Molina Creator: Microsoft® Word 2016 Producer: www.ilovepdf.com CreationDate: Thu Jun 1 22:07:50 2023 CEST ModDate: Wed Jun 7 13:28:05 2023 CEST Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 89 Encrypted: no Page size: 595.2 x 841.92 pts (A4) Page rot: 0 File size: 4677694 bytes Optimized: yes PDF version: 1.5 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- Arial,Italic TrueType WinAnsi no no no 4057 0 Arial TrueType WinAnsi no no no 4060 0 Times New Roman TrueType WinAnsi no no no 4063 0 ABCDEE+Calibri Light TrueType WinAnsi yes yes no 4066 0 Arial,Bold TrueType WinAnsi no no no 388 0 Arial,BoldItalic TrueType WinAnsi no no no 396 0 Arial CID TrueType Identity-H yes no yes 395 0 Arial,Italic CID TrueType Identity-H yes no yes 410 0 Times New Roman,Italic TrueType WinAnsi no no no 430 0 Arial,Bold CID TrueType Identity-H yes no yes 431 0 ABCDEE+Calibri,Bold TrueType WinAnsi yes yes no 437 0 ABCDEE+Wingdings CID TrueType Identity-H yes yes yes 438 0 ABCDEE+Courier New TrueType WinAnsi yes yes no 444 0 ABCDEE+Calibri TrueType WinAnsi yes yes no 448 0 Arial,BoldItalic CID TrueType Identity-H yes no yes 450 0 ABCDEE+Segoe UI TrueType WinAnsi yes yes no 455 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2023-11-07 02:20:40 CET RepresentationInformation: TFG_AlonsoMolina_Judit_GregoriodelOlmo_Lidia.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2023-11-06 12:42:50 CET Size: 4677694 Format: PDF Version: 1.5 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Linearized PDF PDFMetadata: Objects: 0 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Language: en-US Outlines: Item: Title: 1. INTRODUCCIÓN Destination: 1 Children: Item: Title: 1.1. Justificación Destination: 1 Item: Title: 1.2. Objetivos Destination: 1 Item: Title: 1.3. Metodología Destination: 1 Item: Title: 2. PÚBLICO OBJETIVO Destination: 1 Children: Item: Title: 2.1. User Persona Destination: 1 Item: Title: 2.2. Estudio de Viabilidad Destination: 1 Item: Title: 3. BENCHMARKING Destination: 1 Children: Item: Title: 3.1. Introducción Destination: 1 Item: Title: 3.2. Competencia fuera del sector del libro Destination: 1 Children: Item: Title: 3.2.1. Wallapop Destination: 1 Item: Title: 3.2.2. Vinted Destination: 1 Item: Title: 3.2.3. Showroomprive Destination: 1 Item: Title: 3.3. Competencia dentro del sector del libro Destination: 1 Children: Item: Title: 3.3.1. Iberlibro Destination: 1 Item: Title: 3.3.2. QuieroLibros Destination: 1 Item: Title: 3.4. Competencia del sistema de puntos Destination: 1 Children: Item: Title: 3.4.1. Hollister Destination: 1 Item: Title: 3.4.2. Sephora Destination: 1 Item: Title: 3.4.3. Starbucks Destination: 1 Item: Title: 4.1. Debilidades Destination: 1 Item: Title: 4.2. Fortalezas Destination: 1 Item: Title: 4.3. Amenazas Destination: 1 Item: Title: 4.3. Oportunidades Destination: 1 Item: Title: 5. DEFINICIÓN DEL PRODUCTO Destination: 1 Children: Item: Title: 5.1. Bebook: Dale una nueva vida a tus historias favoritas. Destination: 1 Item: Title: 5.2. Objetivos Destination: 1 Item: Title: 5.3. Sistemas lúdicos de Bebook Destination: 1 Children: Item: Title: 5.3.1. Bookie y el Sistema de Puntos Destination: 1 Item: Title: 5.3.2. Bebook Quiz Destination: 1 Item: Title: 5.4. Diseño corporativo Destination: 1 Children: Item: Title: 5.4.1. Logotipo Destination: 1 Item: Title: 5.4.2. Colores corporativos Destination: 1 Item: Title: 5.4.3. Tipografía Destination: 1 Item: Title: 5.4.4. Iconos Destination: 1 Item: Title: 5.4.5. Imágenes Destination: 1 Item: Title: 5.4.6. Voz y tono Destination: 1 Item: Title: 5.5. Wireframe Bajo Nivel Destination: 1 Item: Title: 5.6. Prototipado final Destination: 1 Children: Item: Title: 5.6.1. Funcionalidades destacadas de Bebook Destination: 1 Children: Item: Title: 5.6.1.1. Home Destination: 1 Item: Title: 5.6.1.2. Filtraje Destination: 1 Item: Title: 5.6.1.3. Chat Destination: 1 Item: Title: 5.6.1.4. Compra Destination: 1 Item: Title: 5.6.1.5. Subir producto Destination: 1 Item: Title: 5.6.1.6. Favoritos Destination: 1 Item: Title: 5.6.1.7. Vista del producto desde la perspectiva del comprador Destination: 1 Item: Title: 5.6.1.8. Perfil del vendedor Destination: 1 Item: Title: 5.6.1.9. Vista del producto desde la perspectiva del vendedor Destination: 1 Item: Title: 5.6.1.10. Perfil del vendedor Destination: 1 Item: Title: 5.6.1.11. Anuncios Destination: 1 Item: Title: 6. POLÍTICAS DE SEGURIDAD Destination: 1 Children: Item: Title: 6.1. RGPD Destination: 1 Item: Title: 6.2. Políticas de privacidad Destination: 1 Item: Title: 6.3. Políticas de envío Destination: 1 Item: Title: 7. PROMOCIÓN Y MÁRQUETIN Destination: 1 Children: Item: Title: 7.1. Objetivos Destination: 1 Item: Title: 7.2. Diseño publicitario Destination: 1 Item: Title: 7.3. Estrategias de márquetin Destination: 1 Children: Item: Title: 7.3.1. BookiePremios Destination: 1 Item: Title: 7.3.2. Eventos y el sistema Gacha Destination: 1 Item: Title: 7.3.2. Estrategia del “Member Get Member” Destination: 1 Item: Title: 7.3.3. Remárquetin Destination: 1 Item: Title: 7.3.4. Encuestas de satisfacción Destination: 1 Item: Title: 7.3.5. Instagram Destination: 1 Item: Title: 8. FINANCIACIÓN Destination: 1 Item: Title: 9. CONCLUSIONES Destination: 1 Item: Title: 10. FUTURAS IMPLEMENTACIONES Destination: 1 Children: Item: Title: 10.1. Feedbook Destination: 1 Item: Title: 10.2. Bookie como Chatbot Destination: 1 Item: Title: 10.3. Mapa del Reino Bookie Destination: 1 Item: Title: 10.4. Spot publicitario Destination: 1 Item: Title: 10.5. Mercado Internacional Destination: 1 Item: Title: 11. BIBLIOGRAFÍA Destination: 1 Item: Title: 12. ANEXOS Destination: 1 Children: Item: Title: 12.1. 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