45599fe473ecd9373cd8d8c4ea2afbda TFG_PuigmartiFranco_Alejandra_SanchezRodriguez_Els.pdf ceec950a0746d3b71deae28e6174c3deb908e83d TFG_PuigmartiFranco_Alejandra_SanchezRodriguez_Els.pdf 312c40f5f9a7bd2a7880d35fe82e8ec8601f5a634cf6dac5f3858a6e0b77bc6b TFG_PuigmartiFranco_Alejandra_SanchezRodriguez_Els.pdf Producer: iLovePDF CreationDate: Wed Jun 7 13:11:55 2023 CEST ModDate: Wed Jun 7 13:11:55 2023 CEST Tagged: no UserProperties: no Suspects: no Form: none JavaScript: no Pages: 202 Encrypted: no Page size: 595.25 x 842 pts (A4) Page rot: 0 File size: 2756592 bytes Optimized: yes PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- AUQYIR+Calibri TrueType WinAnsi yes yes no 805 0 AIGCVA+Sylfaen TrueType WinAnsi yes yes no 808 0 ArialMT TrueType WinAnsi no no no 811 0 AUTACD+Arial-Black TrueType WinAnsi yes yes no 814 0 Arial-BoldMT TrueType WinAnsi no no no 817 0 AWJKWU+ArialMT CID TrueType Identity-H yes yes yes 663 0 BDSLMC+Pragmatica-Book CID TrueType Identity-H yes yes yes 665 0 ASJWJV+Anantason-SemiBoldWd75 CID TrueType Identity-H yes yes yes 664 0 Arial-BoldMT TrueType WinAnsi no no no 668 0 ArialMT TrueType WinAnsi no no no 671 0 BJREGJ+Arial-BoldMT CID TrueType Identity-H yes yes yes 674 0 Arial-ItalicMT TrueType WinAnsi no no no 677 0 AWJKWU+ArialMT CID TrueType Identity-H yes yes yes 679 0 TimesNewRomanPSMT TrueType WinAnsi no no no 683 0 Arial-BoldItalicMT TrueType WinAnsi no no no 687 0 TimesNewRomanPS-BoldMT TrueType WinAnsi no no no 688 0 ARLVKK+Arial-ItalicMT CID TrueType Identity-H yes yes yes 690 0 ACTLBG+ArialUnicodeMS TrueType WinAnsi yes yes no 695 0 ALOLPE+ArialUnicodeMS CID TrueType Identity-H yes yes yes 697 0 Jhove (Rel. 1.22.1, 2019-04-17) Date: 2023-11-18 02:22:29 CET RepresentationInformation: TFG_PuigmartiFranco_Alejandra_SanchezRodriguez_Els.pdf ReportingModule: PDF-hul, Rel. 1.12.1 (2019-04-17) LastModified: 2023-11-17 14:25:41 CET Size: 2756592 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Linearized PDF PDFMetadata: Objects: 0 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Language: en Outlines: Item: Title: Treball de Fi de Grau Destination: 1 Children: Item: Title: Títol Destination: 1 Item: Title: Autoria Destination: 1 Item: Title: Professorat tutor Destination: 1 Item: Title: Grau Destination: 1 Item: Title: Tipus de TFG Destination: 1 Item: Title: Data Destination: 1 Item: Title: Títol del Treball Fi de Grau: Destination: 1 Item: Title: Paraules clau (mínim 3) Destination: 1 Item: Title: 1. Introducción Destination: 1 Item: Title: 2. Historia y datos de la organización Destination: 1 Children: Item: Title: 2.1. Introducción Destination: 1 Item: Title: 2.2. Atributos permanentes de identidad Destination: 1 Children: Item: Title: 2.2.1. La actividad productiva o identidad sectorial Destination: 1 Item: Title: 2.2.2. La historia de la organización o identidad diacrónica Destination: 1 Item: Title: 2.2.3. La naturaleza societaria o identidad mercantil Destination: 1 Item: Title: 2.2.4. El corpus social o identidad social Destination: 1 Item: Title: 2.3. Atributos que definen la estrategia empresarial Destination: 1 Children: Item: Title: 2.3.1. Visión estratégica Destination: 1 Item: Title: 2.3.2. Misión Destination: 1 Item: Title: 2.4. Atributos asociados a la cultura corporativa Destination: 1 Children: Item: Title: 2.4.1. Los comportamientos explícitos Destination: 1 Item: Title: 2.4.2. Los valores compartidos Destination: 1 Item: Title: 3. Marco teórico sobre el Plan Estratégico de Comunicación Destination: 1 Children: Item: Title: 3.1. Metodología Destination: 1 Children: Item: Title: 3.1.1. Análisis de situación Destination: 1 Item: Title: 3.1.2. Análisis DAFO Destination: 1 Item: Title: 3.1.3. Definición de los objetivos Destination: 1 Item: Title: 3.1.4. Identificación de los públicos Destination: 1 Item: Title: 3.1.5. Definición de los mensajes Destination: 1 Item: Title: 3.1.6. Plan de acción Destination: 1 Item: Title: 3.1.7. Definición de los indicadores Destination: 1 Item: Title: 4. Análisis interno y externo de la organización Destination: 1 Children: Item: Title: 4.1. Identidad corporativa Destination: 1 Item: Title: 4.2. Antecedentes comunicativos Destination: 1 Item: Title: 4.3. Competencia Destination: 1 Item: Title: 5. Fase de diagnóstico Destination: 1 Children: Item: Title: 5.1. Objetivos de la investigación Destination: 1 Item: Title: 5.2. Diseño de la investigación Destination: 1 Children: Item: Title: 5.2.1. Diseño de la encuesta Destination: 1 Item: Title: 5.2.2. Diseño de las entrevistas Destination: 1 Item: Title: 5.3. Análisis de resultados Destination: 1 Children: Item: Title: 5.3.1. Análisis de la encuesta Destination: 1 Item: Title: 5.3.2. Análisis de las entrevistas Destination: 1 Item: Title: 5.3.3. Conclusiones generales de la investigación Destination: 1 Item: Title: 5.4. DAFO Destination: 1 Item: Title: 6. Necesidades comunicativas de la organización Destination: 1 Item: Title: 7. Objetivos del Plan de Comunicación Destination: 1 Item: Title: 8. Públicos Destination: 1 Item: Title: 9. Estrategia Destination: 1 Children: Item: Title: 9.1. Copy strategy Destination: 1 Item: Title: 10. Plan de acciones Destination: 1 Children: Item: Title: 10.1. Touch Points Destination: 1 Item: Title: 10.2. Big Idea Destination: 1 Item: Title: 10.3. Rebranding de Cultura2 Destination: 1 Item: Title: 10.4. Acciones Destination: 1 Item: Title: 11. Medios Destination: 1 Item: Title: 12. Calendarización Destination: 1 Item: Title: 13. Presupuesto Destination: 1 Item: Title: 14. Seguimiento y evaluación (KPI) Destination: 1 Item: Title: 15. Bibliografía Destination: 1 Item: Title: 16. Anexos Destination: 1 Children: Item: Title: Anexo 1. Cuestionario a Roser Ribas, co-fundadora de Cultura2. Destination: 1 Item: Title: Anexo 2. Estructura cuestionario. Destination: 1 Item: Title: Anexo 3. Resultados y análisis de la encuesta. Destination: 1 Item: Title: Anexo 4. Guía de preguntas para las entrevistas. Destination: 1 Item: Title: Anexo 5. Transcripción entrevistas. Destination: 1 Item: Title: Anexo 6. 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Sequence: 170 Page: Sequence: 171 Page: Sequence: 172 Page: Sequence: 173 Page: Sequence: 174 Page: Sequence: 175 Page: Sequence: 176 Page: Sequence: 177 Page: Sequence: 178 Page: Sequence: 179 Page: Sequence: 180 Page: Sequence: 181 Page: Sequence: 182 Page: Sequence: 183 Page: Sequence: 184 Page: Sequence: 185 Page: Sequence: 186 Page: Sequence: 187 Page: Sequence: 188 Page: Sequence: 189 Page: Sequence: 190 Page: Sequence: 191 Page: Sequence: 192 Page: Sequence: 193 Page: Sequence: 194 Page: Sequence: 195 Page: Sequence: 196 Page: Sequence: 197 Page: Sequence: 198 Page: Sequence: 199 Page: Sequence: 200 Page: Sequence: 201 Page: Sequence: 202 Checksum: 8be31f8a Type: CRC32 Checksum: 45599fe473ecd9373cd8d8c4ea2afbda Type: MD5 Checksum: ceec950a0746d3b71deae28e6174c3deb908e83d Type: SHA-1