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Rosario Lacalle Zalduendo Rect: 213, 497, 424, 518 Name: d7ecd5f8-a977-42b5-86ac-664e0008c99a LastModified: D:20240514174227Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: Marketing digital, TikTok, Contenido Generado por Usuarios (UGC), influencer, Zara, Barbie, campaña publicitaria, redes sociales, transformación de medios. Rect: 99, 317, 560, 342 Name: 41cc79dd-a2e4-4eef-9642-6cf8483a6a9c LastModified: D:20240515132759Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: Marketing digital, TikTok, Contingut Generat pels Usuaris (UGC), influencer, Zara, Barbie, campanya publicitària, xarxes socials, transformació de mitjans. Rect: 101, 343, 559, 367 Name: c43df375-c3be-41ba-96f0-564cc2824e26 LastModified: D:20240514180115Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: Digital marketing, TikTok, User-Generated Content (UGC), influencer, Zara, Barbie, Advertising campaign, social media, media transformation. Rect: 100, 291, 561, 316 Name: 2c430c5d-8960-442e-976d-2a6759216713 LastModified: D:20240514180119Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: “Marketing digital impulsat per l’UGC: un anàlisi de la campanya de Zara x Barbie a TikTok” Rect: 119, 691, 461, 724 Name: c439159e-5b29-487c-b08d-2dcb73a0fdc5 LastModified: D:20240514180702Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: “UGC-Driven digital marketing: an analysis of the Zara x Barbie aampaign on TikTok" Rect: 118, 569, 490, 602 Name: f6dfd1c3-16d5-4351-81bb-d2092aa3ceef LastModified: D:20240514180642Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: En el presente trabajo se analiza la transformación del marketing digital actual, con un enfoque particular en la plataforma de TikTok, y su impacto en la colaboración entre Zara y Barbie en julio de 2023. De esta forma, se estudia el contenido generado 瀀漀爀 氀漀猀 甀猀甀愀爀椀漀猀 唀䜀䌀 爀攀昀攀爀攀渀琀攀 愀 氀愀 挀漀氀愀戀漀爀愀挀椀渀 攀渀琀爀攀 愀洀戀愀猀 洀愀爀挀愀猀⸀ 䴀攀搀椀愀渀琀攀 攀氀 愀渀氀椀猀椀猀 搀攀氀 唀䜀䌀Ⰰ 猀攀 攀瘀愀氀切愀 氀愀 攀昀椀挀愀挀椀愀 搀攀 a plataforma y se considera su capacidad de integración en movimientos culturales a través de las comunidades en la red. Por en搀攀Ⰰ 猀攀 攀猀琀甀搀椀愀 搀攀 焀甀 洀愀渀攀爀愀 氀愀 挀漀氀愀戀漀爀愀挀椀渀 挀漀渀 攀氀 唀䜀䌀 瀀漀琀攀渀挀椀愀 攀氀 砀椀琀漀 搀攀 氀愀猀 挀愀洀瀀愀愀猀 瀀甀戀氀椀挀椀琀愀爀椀愀猀 攀渀 吀椀欀吀漀欀⸀⽄䄨⽈敬癥瑩捡‱㈠呦‰⁧ Rect: 111, 134, 563, 194 Name: 25e7398b-e5b2-4233-904a-5cd1a5956adb LastModified: D:20240515143546Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: This paper analyzes the transformation of current digital marketing, with a particular focus on the TikTok platform, and its impact on the collaboration between Zara and Barbie in July 2023. In this way, the user-generated content (UGC) related to the collaboration between both brands is studied. Through the analysis of UGC, the effectiveness of the platform is assessed, and its capacity to integrate into cultural movements through online communities is considered. Therefore, the study explores how collaboration with UGC enhances the success of advertising campaigns on TikTok. Rect: 112, 86, 562, 136 Name: 0b0d1d1d-418c-41d3-be59-0032f83a18f0 LastModified: D:20240515143551Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: En el present treball s'analitza la transformació del màrqueting digital actual, amb un enfocament particular en la plataforma de TikTok, i el seu impacte en la col·laboració entre Zara i Barbie al juliol de 2023. D'aquesta manera, es estudia el contingu琀 最攀渀攀爀愀琀 瀀攀氀猀 甀猀甀愀爀椀猀 唀䜀䌀 爀攀昀攀爀攀渀琀 愀 氀愀 挀漀氀뜀氀愀戀漀爀愀挀椀 攀渀琀爀攀 愀洀戀搀甀攀猀 洀愀爀焀甀攀猀⸀ 䴀椀琀樀愀渀愀渀琀 氀✀愀渀氀椀猀椀 搀攀 氀✀唀䜀䌀Ⰰ 猀✀愀瘀愀氀甀愀 氀✀攀昀椀挀cia de la plataforma i es considera la seva capacitat d'integració en moviments culturals a través de les comunitats en la xarx愀⸀ 倀攀爀 琀愀渀琀Ⰰ 猀✀攀猀琀甀搀椀愀 搀攀 焀甀椀渀愀 洀愀渀攀爀愀 氀愀 挀漀氀뜀氀愀戀漀爀愀挀椀 愀洀戀 氀✀唀䜀䌀 瀀漀琀攀渀挀椀愀 氀✀砀椀琀 搀攀 氀攀猀 挀愀洀瀀愀渀礀攀猀 瀀甀戀氀椀挀椀琀爀椀攀猀 攀渀 吀椀欀吀漀欀⸩⽄䄨⽈敬癥瑩捡‱㈠呦‰⁧ Rect: 112, 202, 562, 253 Name: 37b3c537-0d5f-448c-bb65-ad51f4a41cae LastModified: D:20240515143542Z00'00' Flags: Print AppearanceDictionary: true Annotation: Subtype: FreeText Contents: “Marketing digital impulsado por el UGC: un análisis de la campaña de Zara x Barbie en TikTok” Rect: 118, 629, 506, 662 Name: 5625f1f9-5903-4c32-a6e4-b79733d71e5b LastModified: D:20240515142948Z00'00' Flags: Print AppearanceDictionary: true Page: Sequence: 3 Page: Sequence: 4 Page: Sequence: 5 Annotations: Annotation: Subtype: Link Rect: 56, 684, 555, 697 Flags: Print 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