2b7746f1293dd3a937938c9b466df70d TFG_SanchezCordoba_Ruben_a2025.pdf d42d44cd368adc3d3f2dc5473b5b0496b85451f4 TFG_SanchezCordoba_Ruben_a2025.pdf 5b8250f4f6a8cdd7e7cf10e99336d0cb880e6b47a50f815dd5efdafa5d9487f1 TFG_SanchezCordoba_Ruben_a2025.pdf Producer: iLovePDF ModDate: Fri May 30 23:54:56 2025 CEST Custom Metadata: no Metadata Stream: no Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 68 Encrypted: no Page size: 595.32 x 841.92 pts (A4) Page rot: 0 File size: 6800643 bytes Optimized: no PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- BCDEEE+Calibri TrueType WinAnsi yes yes no 9 0 ArialMT TrueType WinAnsi no no no 13 0 BCDFEE+Arial-Black TrueType WinAnsi yes yes no 16 0 Arial-BoldMT TrueType WinAnsi no no no 20 0 ArialMT CID TrueType Identity-H yes no yes 23 0 AAAAAA+ArialMT CID TrueType Identity-H yes yes yes 553 0 BAAAAA+Arial-BoldMT CID TrueType Identity-H yes yes yes 558 0 CAAAAA+Arial-ItalicMT CID TrueType Identity-H yes yes yes 887 0 DAAAAA+Arial-BoldItalicMT CID TrueType Identity-H yes yes yes 904 0 BAAAAA+Arial-BoldMT CID TrueType Identity-H yes yes yes 1393 0 AAAAAA+ArialMT CID TrueType Identity-H yes yes yes 1482 0 Jhove (Rel. 1.28.0, 2023-05-18) Date: 2025-12-17 03:48:49 CET RepresentationInformation: TFG_SanchezCordoba_Ruben_a2025.pdf ReportingModule: PDF-hul, Rel. 1.12.4 (2023-03-16) LastModified: 2025-12-16 15:24:58 CET Size: 6800643 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Tagged PDF PDFMetadata: Objects: 0 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Language: es Outlines: Item: Title: 1. INTRODUCCIÓN Destination: 1 Children: Item: Title: 1.1. Presentación Destination: 1 Item: Title: 1.2. Justificación y Objetivos del Proyecto Destination: 1 Item: Title: 1.3. Estructura del Proyecto Destination: 1 Item: Title: 2. ¿QUÉ ES EL FITNESS? Destination: 1 Item: Title: 3. REFERENTES Destination: 1 Children: Item: Title: 3.1 Ben Francis Destination: 1 Children: Item: Title: 3.1.1 El inicio de Gymshark y la marca personal de Ben Francis Destination: 1 Item: Title: 3.1.2 Valores clave: Comunidad y autenticidad Destination: 1 Item: Title: 3.1.3 Estrategias de éxito aplicables al branding personal Destination: 1 Item: Title: 3.2 Joan Pradells Destination: 1 Children: Item: Title: 3.2.1 El inicio de PBStudio y la marca personal de Joan Pradells Destination: 1 Item: Title: 3.3 Rubén Orbea (Sr Fufi) Destination: 1 Children: Item: Title: 3.3.1 El inicio de su marca y la marca personal de Rubén Orbea Destination: 1 Item: Title: 4. CREACIÓN DE MI MARCA PERSONAL Destination: 1 Children: Item: Title: 4.1. Definición de valores y misión Destination: 1 Children: Item: Title: 4.1.1 Valores principales de mi marca personal Destination: 1 Item: Title: 4.1.2 Misión de mi marca personal Destination: 1 Item: Title: ​4.2. Público objetivo Destination: 1 Children: Item: Title: 4.2.1 Segmentación del Público Objetivo Destination: 1 Item: Title: 4.2.2 Plataformas Claves para Alcanzar a la Audiencia Destination: 1 Item: Title: 4.3. Identidad Visual y Estilo de Comunicación Destination: 1 Children: Item: Title: 4.3.1 Elección de colores y estilo gráfico Destination: 1 Item: Title: 4.3.2 Tipografía Destination: 1 Item: Title: 4.3.3 Foto de perfil y presencia visual Destination: 1 Item: Title: 4.3.4 Tono comunicativo Destination: 1 Item: Title: 4.4 Diferenciación y propuesta de valor Destination: 1 Item: Title: 4.5 Preparación como culturista natural Destination: 1 Item: Title: 5. ESTRATEGIA DE CONTENIDOS Destination: 1 Children: Item: Title: 5.1. Tipología de contenidos Destination: 1 Children: Item: Title: 5.1.1 Contenido educativo Destination: 1 Item: Title: 5.1.2 Contenido motivacional Destination: 1 Item: Title: 5.1.3 Contenido humorístico Destination: 1 Item: Title: 5.1.4 Actualidad del fitness Destination: 1 Item: Title: 5.2. Calendario de publicaciones Destination: 1 Item: Title: 5.3. Adaptación a las plataformas Destination: 1 Item: Title: 6. ESTRATEGIAS DE CRECIMIENTO Y ENGAGEMENT Destination: 1 Children: Item: Title: 6.1. Retención de audiencia y tiempo de visualización medio Destination: 1 Item: Title: 6.3. Participación activa con la audiencia Destination: 1 Item: Title: 6.4. Automatización estratégica de comentarios Destination: 1 Item: Title: 6.5. Contenido viral y tendencias Destination: 1 Item: Title: 6.6. Posible implementación de concursos Destination: 1 Item: Title: 6.7. Objetivo a medio y largo plazo Destination: 1 Item: Title: 7. MÉTRICAS Y ANÁLISIS DE RESULTADOS KPIs PARA MEDIR EL ÉXITO Destination: 1 Children: Item: Title: 7.1. Crecimiento de seguidores y alcance Destination: 1 Children: Item: Title: 7.1.1 TikTok Destination: 1 Item: Title: 7.1.2 Instagram Destination: 1 Item: Title: 7.1.3 YouTube Destination: 1 Item: Title: 7.1.4 Twitch Destination: 1 Item: Title: 7.2. Interacciones y engagement Destination: 1 Children: Item: Title: 7.2.1 TikTok Destination: 1 Item: Title: 7.2.2 Instagram Destination: 1 Item: Title: 7.2.3 YouTube Destination: 1 Item: Title: 7.3. Oportunidades Profesionales Destination: 1 Item: Title: 7.4. Impacto del Mr. Olympia Destination: 1 Children: Item: Title: 7.4.1 TikTok Destination: 1 Item: Title: 7.4.2 Instagram Destination: 1 Item: Title: 7.4.3 Twitch Destination: 1 Item: Title: 8. CONCLUSIONES Y RECOMENDACIONES Destination: 1 Item: Title: BIBLIOGRAFÍA Destination: 1 Filters: FilterPipeline: FlateDecode Images: Image: NisoImageMetadata: FormatName: image/png ImageWidth: 481 ImageHeight: 390 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 513 ImageHeight: 373 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 613 ImageHeight: 231 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 498 ImageHeight: 347 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 517 ImageHeight: 344 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 455 ImageHeight: 318 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: 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