a7acd6ef95011ac2141c84c65c306533 TFG_EspinalCompte_Nuria_a2025.pdf 542e7d848028daa57b3375ab25644ba832892d11 TFG_EspinalCompte_Nuria_a2025.pdf 8bd0cc7d4c8c43c7566a7ad124b68c84408f77d10afd1ef9304c788b88eb16ea TFG_EspinalCompte_Nuria_a2025.pdf Producer: iLovePDF ModDate: Thu May 29 10:05:45 2025 CEST Custom Metadata: no Metadata Stream: no Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 82 Encrypted: no Page size: 595.276 x 841.89 pts (A4) Page rot: 0 File size: 8856883 bytes Optimized: no PDF version: 1.4 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- AAAAAC+Calibri TrueType WinAnsi yes yes yes 11 0 AAAAAD+ArialMT TrueType MacRoman yes yes no 15 0 AAAAAF+Arial-Black TrueType WinAnsi yes yes yes 18 0 AAAAAG+Arial-BoldMT TrueType MacRoman yes yes no 22 0 AAAAAH+ArialMT CID TrueType Identity-H yes yes yes 25 0 Helvetica Type 1 Custom no no no 34 0 AAAAAA+29LTRiwaya-Informal CID TrueType Identity-H yes yes yes 88 0 AAAAAA+Arial-BoldMT CID TrueType Identity-H yes yes yes 187 0 BAAAAA+ArialMT CID TrueType Identity-H yes yes yes 192 0 AAAAAA+Arial-BoldMT CID TrueType Identity-H yes yes yes 414 0 BAAAAA+ArialMT CID TrueType Identity-H yes yes yes 419 0 BAAAAA+ArialMT CID TrueType Identity-H yes yes yes 431 0 CAAAAA+MS-PGothic CID TrueType Identity-H yes yes yes 444 0 DAAAAA+Arial-BoldItalicMT CID TrueType Identity-H yes yes yes 490 0 EAAAAA+Arial-ItalicMT CID TrueType Identity-H yes yes yes 495 0 BAAAAA+ArialMT CID TrueType Identity-H yes yes yes 595 0 FAAAAA+Roboto-Regular CID TrueType Identity-H yes yes yes 764 0 BAAAAA+ArialMT CID TrueType Identity-H yes yes yes 886 0 Jhove (Rel. 1.28.0, 2023-05-18) Date: 2026-01-09 04:05:41 CET RepresentationInformation: TFG_EspinalCompte_Nuria_a2025.pdf ReportingModule: PDF-hul, Rel. 1.12.4 (2023-03-16) LastModified: 2026-01-08 17:11:18 CET Size: 8856883 Format: PDF Version: 1.4 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Tagged PDF PDFMetadata: Objects: 1746 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Language: es-419 Outlines: Item: Title: Sumari Destination: 1 Item: Title: Destination: 1 Item: Title: 1.​Abstract Destination: 1 Item: Title: 2.​Introducció Destination: 1 Children: Item: Title: a.​Justificació del tema Destination: 1 Item: Title: b.​Rellevància del metavers a la industria del luxe Destination: 1 Item: Title: c.​Oportunitats i transformació del màrqueting de luxe Destination: 1 Item: Title: 3.​Objectius Destination: 1 Item: Title: 4.​Marc Teòric Destination: 1 Children: Item: Title: a.​Introducció al Metavers i la seva Rellevància en el Màrqueting Digital de Luxe Destination: 1 Children: Item: Title: i.​Què és el metavers i la seva rellevància Destination: 1 Item: Title: ii.​Funcionament del metavers Destination: 1 Item: Title: iii.​Característiques principals del metavers i diferències amb l’Internet 2D Destination: 1 Item: Title: iv.​Situació actual del metavers en el mercat digital. Destination: 1 Item: Title: v.​Perfil dels consumidors del metavers Destination: 1 Item: Title: b.​El Luxe i la seva Adaptació a l'Entorn Digital Destination: 1 Children: Item: Title: i.​Màrqueting Mix: Physical Evidence Destination: 1 Item: Title: ii.​Les Marques de Luxe Definició i Característiques Destination: 1 Item: Title: iii.​Atributs que defineixen les Marques de Luxe i Anti-Lleis Presentades per Kapferer i Bastien (2012) Destination: 1 Item: Title: c.​Màrqueting Digital en el Sector del Luxe Destination: 1 Children: Item: Title: i.​Definició del màrqueting digital. Destination: 1 Item: Title: ii.​Característiques del màrqueting digital aplicat a les marques de luxe. Destination: 1 Item: Title: iii.​Importància, desafiaments i oportunitats del màrqueting digital per al luxe. Destination: 1 Item: Title: d.​Estratègies i Teories del Màrqueting de Luxe en el Context Digital i del Metavers Destination: 1 Children: Item: Title: i.​Principis i estratègies del màrqueting de luxe: Destination: 1 Item: Title: ii.​Estratègies específiques del màrqueting de luxe en el context digital. Destination: 1 Item: Title: iii.​Pàgines Web, E-Commerce i l'E-Marketing mix Destination: 1 Item: Title: iv.​El metavers com a eina de màrqueting de luxe: Destination: 1 Item: Title: 5.​Hipòtesi i preguntes d’investigació Destination: 1 Children: Item: Title: a.​Hipòtesi principal Destination: 1 Item: Title: b.​Preguntes d’investigació Destination: 1 Item: Title: 6.​Metodologia Destination: 1 Item: Title: 7.​Anàlisi de Resultats: Casos de Èxit Destination: 1 Children: Item: Title: a.​Prada Destination: 1 Item: Title: b.​Gucci Destination: 1 Item: Title: c.​El present de la industria de la moda de luxe al metavers Destination: 1 Item: Title: d.​Beneficis estratègics i expectatives de creixement. 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