65ea97ccb04a96244fef2efc9d9daf7b TFG_SaezGarcia_Gemma_a2025.pdf 28e7a89f59710d871815e22f2260157acb68c0cb TFG_SaezGarcia_Gemma_a2025.pdf 2443cf96463720f995ad2130f77970c4935c33954fa81abd7f2d2016f3fa9375 TFG_SaezGarcia_Gemma_a2025.pdf Producer: iLovePDF ModDate: Fri May 30 16:24:45 2025 CEST Custom Metadata: no Metadata Stream: no Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 66 Encrypted: no Page size: 595.2 x 841.8 pts (A4) Page rot: 0 File size: 25875743 bytes Optimized: no PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- BCDEEE+Calibri TrueType WinAnsi yes yes no 9 0 ArialMT TrueType WinAnsi no no no 13 0 BCDFEE+Arial-Black TrueType WinAnsi yes yes no 16 0 Arial-BoldMT TrueType WinAnsi no no no 20 0 ArialMT CID TrueType Identity-H yes no yes 23 0 AAAAAA+EBGaramond-Regular CID TrueType Identity-H yes yes yes 574 0 BAAAAA+Arial-BoldMT CID TrueType 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PageMode: UseNone Language: es Outlines: Item: Title: 1.​Introducció Destination: 1 Item: Title: 2.​Contextualització Destination: 1 Children: Item: Title: 2.1.​ Hipòtesis i Objectius Destination: 1 Item: Title: 3.​Context i Marc Teòric Destination: 1 Children: Item: Title: 3.1.​Neuromarketing Destination: 1 Children: Item: Title: 3.1.1.​Teoria del color Destination: 1 Item: Title: 3.1.2.​Estructura de pàgina Destination: 1 Item: Title: 3.1.3.​Ús de les imatges Destination: 1 Item: Title: 4.​Análisis de la competencia Destination: 1 Children: Item: Title: 4.1.​Benchmarking Destination: 1 Item: Title: 4.2.​Anàlisi DAFO Destination: 1 Item: Title: 4.3.​Característiques de la landing Destination: 1 Item: Title: 4.4.​Característiques email màrqueting Destination: 1 Item: Title: 5.​Eines i plataformes Destination: 1 Children: Item: Title: 5.1.​Eines utilitzades Destination: 1 Item: Title: 6.​Metodologia del treball Destination: 1 Children: Item: Title: 6.1.​Pàgina web Destination: 1 Children: Item: Title: 6.1.1.​Estudi de paraules clau Destination: 1 Item: Title: 6.1.2.​Anàlisi del rendiment de la pàgina web Destination: 1 Item: Title: 6.1.3.​Millora del SEO On-Page Destination: 1 Item: Title: 6.1.4.​Adaptació multidispositiu i mode fosc Destination: 1 Item: Title: 6.1.5.​Landing page Destination: 1 Item: Title: 6.1.6.​Altres pàgines Destination: 1 Item: Title: 6.2.​Email màrqueting Destination: 1 Children: Item: Title: 6.2.1.​Recollida i neteja de dades Destination: 1 Item: Title: 6.2.2.​Protecció de dades i compliment del RGPD Destination: 1 Item: Title: 6.2.3.​Configuració DNS Destination: 1 Item: Title: 6.2.4.​Estratègia i disseny de correus Destination: 1 Item: Title: 6.2.5.​Enviament de correus Destination: 1 Item: Title: 6.2.6.​Definició de l’audiència i mostra Destination: 1 Item: Title: 7.​Resultats Destination: 1 Children: Item: Title: 7.1.​Resultats de la web Destination: 1 Item: Title: 7.2.​Resultats enviament de correus Destination: 1 Item: Title: 8.​Prediccions i seguiment dels resultats Destination: 1 Item: Title: 9.​Inversió realitzada Destination: 1 Item: Title: Destination: 1 Item: Title: 10.​Futures línies d’actuació Destination: 1 Item: Title: 11.​Conclusions Destination: 1 Item: Title: 12.​Bibliografia Destination: 1 Children: Item: Title: Destination: 1 Item: Title: 13.​Annex 1 Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Filters: FilterPipeline: FlateDecode Images: Image: NisoImageMetadata: FormatName: image/png ImageWidth: 1658 ImageHeight: 795 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 1652 ImageHeight: 773 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 1900 ImageHeight: 908 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: NisoImageMetadata: FormatName: image/png ImageWidth: 1903 ImageHeight: 905 BitsPerSample: 8 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Sequence: 63 Page: Sequence: 64 Page: Sequence: 65 Page: Sequence: 66 Checksum: bf5a7c4e Type: CRC32 Checksum: 65ea97ccb04a96244fef2efc9d9daf7b Type: MD5 Checksum: 28e7a89f59710d871815e22f2260157acb68c0cb Type: SHA-1 Checksum: 2443cf96463720f995ad2130f77970c4935c33954fa81abd7f2d2016f3fa9375 Type: SHA-256