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Introducció Destination: 1 Item: Title: 2. Objectius Destination: 1 Children: Item: Title: 2.1. Objectiu principal Destination: 1 Item: Title: 2.2. Objectius secundaris Destination: 1 Item: Title: 3. Marc Teòric Destination: 1 Item: Title: 4. Pla d’empresa Destination: 1 Children: Item: Title: 4.1. Proposta de negoci Destination: 1 Item: Title: 4.2. Model de negoci Destination: 1 Children: Item: Title: 4.2.1. Comissió per cada transacció realitzada Destination: 1 Item: Title: 4.2.2. Subscripcions mensuals premium Destination: 1 Item: Title: 4.2.3. Altres línies d’ingressos futures Destination: 1 Item: Title: 4.2.4. Aliances i estructura operativa Destination: 1 Children: Item: Title: 4.2.4.1. Aliances amb gimnasos i centres esportius Destination: 1 Item: Title: 4.2.4.2. Incorporació d'entrenadors personals i serveis complementaris Destination: 1 Item: Title: 4.2.4.3. Gestió de l’operativa digital Destination: 1 Item: Title: 4.2.4.4. Protocols de protecció de dades i seguretat Destination: 1 Item: Title: 4.2.4.5. Experiència de l’usuari dins de l’App Destination: 1 Item: Title: 4.3. Brand Essence Destination: 1 Children: Item: Title: 4.3.1. Creença de Marca Destination: 1 Item: Title: 4.3.2. Visió Destination: 1 Item: Title: 4.3.3. Missió Destination: 1 Item: Title: 4.3.4. Valors Destination: 1 Item: Title: 4.3.5. Propòsit Destination: 1 Item: Title: 4.4. Anàlisis Macroentorn Destination: 1 Children: Item: Title: 4.4.1. Context econòmic Destination: 1 Item: Title: 4.4.2. Context tecnològic Destination: 1 Item: Title: 4.4.3. Context Sociocultural Destination: 1 Item: Title: 4.4.4. Context Legal Destination: 1 Item: Title: 4.5. Anàlisi Microentorn Destination: 1 Children: Item: Title: 4.5.1. Competència Destination: 1 Item: Title: 4.5.2. Proveïdors i Col laboradors Destination: 1 Item: Title: 4.5.3. Clients i Demanda Destination: 1 Item: Title: 4.6. Categoria i posicionament inicial Destination: 1 Children: Item: Title: 4.6.1. Categoria Destination: 1 Item: Title: 4.6.2. Competència Destination: 1 Children: Item: Title: 4.6.2.1. Competència directa Destination: 1 Item: Title: 4.6.2.2. Competència indirecta Destination: 1 Item: Title: 4.6.3. Posicionament inicial Destination: 1 Children: Item: Title: 4.6.3.1. Mapa de posicionament Destination: 1 Item: Title: 4.7. Identitat Destination: 1 Children: Item: Title: 4.7.1. Atributs Destination: 1 Item: Title: 4.7.2. Manifest Destination: 1 Item: Title: 4.7.3. Identitat Verbal Destination: 1 Item: Title: 4.7.4. Identitat Visual Destination: 1 Children: Item: Title: 4.7.4.1. Logotip Destination: 1 Item: Title: 4.7.4.2. Colors Corporatius Destination: 1 Item: Title: 4.7.4.3. Tipografia Destination: 1 Item: Title: 4.8. Personalitat de marca Destination: 1 Item: Title: 4.9. Les 4 Ps de Marketing Destination: 1 Children: Item: Title: 4.9.1. Producte Destination: 1 Item: Title: 4.9.2. Preu Destination: 1 Item: Title: 4.9.3. Punt de venta Destination: 1 Item: Title: 4.9.4. Promoció Destination: 1 Item: Title: 4.10. Anàlisi de les 5 Forces de Porter Destination: 1 Children: Item: Title: 4.10.1. Amenaça de nous entrants Destination: 1 Item: Title: 4.10.2. Poder de negociació dels proveïdors Destination: 1 Item: Title: 4.10.3. Poder de negociació dels clients Destination: 1 Item: Title: 4.10.4. Amenaça de productes substitutius Destination: 1 Item: Title: 4.10.5. Rivalitat entre competidors existents Destination: 1 Item: Title: 4.11. Stakeholders Destination: 1 Children: Item: Title: 4.11.1. Mapa de Stakeholders Destination: 1 Item: Title: 4.11.2. Entorn intern Destination: 1 Item: Title: 4.11.3. Entorn de treball Destination: 1 Item: Title: 4.11.4. Entorn general Destination: 1 Item: Title: 4.12. Definició de públic objectiu Destination: 1 Children: Item: Title: 4.12.1. Consumer ID Destination: 1 Item: Title: 5. Pla de Comunicació Destination: 1 Children: Item: Title: 5.1. Anàlisi DAFO Destination: 1 Item: Title: 5.2. Planificació estratègica Destination: 1 Children: Item: Title: 5.2.1. Objectius de marketing Destination: 1 Item: Title: 5.2.2. Objectius de comunicació Destination: 1 Item: Title: 5.2.3. Estratègia Destination: 1 Item: Title: 5.3.4. Concepte creatiu Destination: 1 Item: Title: 5.3.5. Punts de contacte Destination: 1 Item: Title: 5.3.6. Accions Destination: 1 Children: Item: Title: 5.3.6.1. Acció de Xarxes Destination: 1 Item: Title: 5.3.6.2. Esdeveniment de presentació Destination: 1 Item: Title: 5.3.6.3. Sorteig Membership Black Destination: 1 Item: Title: 5.3.6.4. Mupis i Publicitat exterior Destination: 1 Item: Title: 5.3.6.5. Col laboració amb Good News Destination: 1 Item: Title: 5.3.6.6. Col laboració amb B3tter foods Destination: 1 Item: Title: 5.3.7. Calendari Destination: 1 Item: Title: 5.3.8. Pressupost Destination: 1 Item: Title: 6. Conclusions Destination: 1 Item: Title: 7. Bibliografia Destination: 1 Item: Title: 8. 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