06681ffd0327b8b3f45a4a2c555b00ec TFG_CaoEiriz_Pedro_a2025.pdf b5779ae7b27463896003a0c075ef8c9ba792d13e TFG_CaoEiriz_Pedro_a2025.pdf ee251b413334f7435b46360c01f01cea566bda0e0de9ea000af2b5249461d2b7 TFG_CaoEiriz_Pedro_a2025.pdf Producer: Pdftools SDK ModDate: Fri May 30 23:39:21 2025 CEST Custom Metadata: no Metadata Stream: no Tagged: yes UserProperties: no Suspects: no Form: none JavaScript: no Pages: 112 Encrypted: no Page size: 595.32 x 841.92 pts (A4) Page rot: 0 File size: 21631053 bytes Optimized: no PDF version: 1.7 name type encoding emb sub uni object ID ------------------------------------ ----------------- ---------------- --- --- --- --------- BCDEEE+Calibri TrueType WinAnsi yes yes no 8 0 ArialMT TrueType WinAnsi no no no 12 0 BCDFEE+Arial-Black TrueType WinAnsi yes yes no 15 0 Arial-BoldMT TrueType WinAnsi no no no 19 0 ArialMT CID TrueType Identity-H yes no yes 22 0 AAGPOT+Arial-BoldMT-Identity-H CID TrueType Identity-H yes yes yes 30 0 AHDIWI+ArialMT-Identity-H CID TrueType Identity-H yes yes yes 133 0 APXTTV+ArialUnicodeMS-Identity-H CID TrueType Identity-H yes yes yes 139 0 AAAAAA+TimesNewRomanPS-BoldMT CID TrueType Identity-H yes yes yes 365 0 BAAAAA+Arial-BoldMT CID TrueType Identity-H yes yes yes 370 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 375 0 DAAAAA+ArialMT CID TrueType Identity-H yes yes yes 380 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 529 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 541 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 598 0 EAAAAA+MS-PMincho CID TrueType Identity-H yes yes yes 634 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 645 0 FAAAAA+TimesNewRomanPS-ItalicMT CID TrueType Identity-H yes yes yes 692 0 AAAAAA+TimesNewRomanPS-BoldMT CID TrueType Identity-H yes yes yes 807 0 FAAAAA+TimesNewRomanPS-ItalicMT CID TrueType Identity-H yes yes yes 817 0 DAAAAA+ArialMT CID TrueType Identity-H yes yes yes 825 0 GAAAAA+Roboto-Regular CID TrueType Identity-H yes yes yes 834 0 AAAAAA+TimesNewRomanPS-BoldMT CID TrueType Identity-H yes yes yes 846 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 986 0 HAAAAA+TimesNewRomanPS-BoldItalicMT CID TrueType Identity-H yes yes yes 999 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 1145 0 AAAAAA+TimesNewRomanPS-BoldMT CID TrueType Identity-H yes yes yes 1193 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 1257 0 AAAAAA+TimesNewRomanPS-BoldMT CID TrueType Identity-H yes yes yes 1262 0 FAAAAA+TimesNewRomanPS-ItalicMT CID TrueType Identity-H yes yes yes 1944 0 CAAAAA+TimesNewRomanPSMT CID TrueType Identity-H yes yes yes 1949 0 Jhove (Rel. 1.28.0, 2023-05-18) Date: 2026-01-16 04:13:27 CET RepresentationInformation: TFG_CaoEiriz_Pedro_a2025.pdf ReportingModule: PDF-hul, Rel. 1.12.4 (2023-03-16) LastModified: 2026-01-15 18:29:42 CET Size: 21631053 Format: PDF Version: 1.7 Status: Well-Formed and valid SignatureMatches: PDF-hul MIMEtype: application/pdf Profile: Tagged PDF PDFMetadata: Objects: 2474 FreeObjects: 1 IncrementalUpdates: 0 DocumentCatalog: PageLayout: SinglePage PageMode: UseNone Language: ca Outlines: Item: Title: Índice Destination: 1 Item: Title: 1. Introducción Destination: 1 Item: Title: 2. Marco teórico Destination: 1 Children: Item: Title: 2.1 El juego como herramienta educativa Destination: 1 Children: Item: Title: 2.1.1 Definición y características del juego libre Destination: 1 Item: Title: 2.1.2 Bases pedagógicas del juego libre Destination: 1 Children: Item: Title: Jean Piaget (1896-1980) Destination: 1 Item: Title: Lev Vygotsky (1896-1934) Destination: 1 Item: Title: Metodología Montessori Destination: 1 Item: Title: Metodología Waldorf Destination: 1 Item: Title: 2.1.3 Beneficios del juego constructivo Destination: 1 Item: Title: 2.2 Evolución de los hábitos de juego infantil Destination: 1 Children: Item: Title: 2.2.1 Cambios históricos en el tiempo dedicado al juego Destination: 1 Item: Title: 2.2.2 Impacto del sedentarismo y la tecnología Destination: 1 Item: Title: Destination: 1 Item: Title: 2.2.3 Preferencias actuales en juguetes Destination: 1 Item: Title: 2.3 Diseño sostenible en juguetes educativos Destination: 1 Children: Item: Title: 2.3.1 Importancia del diseño sostenible en la industria juguetera Destination: 1 Item: Title: 2.3.2 Enseñanza implícita de valores ambientales desde edades tempranas Destination: 1 Item: Title: Destination: 1 Item: Title: 3. Metodología Destination: 1 Item: Title: 4. Análisis de mercado Destination: 1 Children: Item: Title: 4.1. Introducción Destination: 1 Item: Title: 4.2. Análisis del sector Destination: 1 Children: Item: Title: 4.2.1. Tendencias relevantes Destination: 1 Item: Title: 4.2.2. Análisis PESTEL Destination: 1 Item: Title: 4.3. Análisis de la competencia Destination: 1 Children: Item: Title: 4.3.1. Competidores directos Destination: 1 Children: Item: Title: Análisis comparativo competencia directa Destination: 1 Item: Title: 4.3.3. Competencia indirecta Destination: 1 Item: Title: 4.4. Estudio de la demanda Destination: 1 Item: Title: 4.5. Análisis DAFO Destination: 1 Item: Title: 4.6. Análisis CAME Destination: 1 Item: Title: 4.7. Conclusiones de la investigación Destination: 1 Item: Title: 5. Desarrollo del proyecto Destination: 1 Children: Item: Title: 5.1. Introducción y origen Destination: 1 Item: Title: 5.2. Público objetivo Destination: 1 Item: Title: Destination: 1 Item: Title: 5.3. Objetivos de marketing Destination: 1 Item: Title: 5.4. Estrategia de marketing mix Destination: 1 Children: Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: 5.4.1. Producto Destination: 1 Children: Item: Title: 5.4.1.1. Descripción Destination: 1 Item: Title: 4. Producto aumentado Destination: 1 Item: Title: 5. Producto potencial Destination: 1 Item: Title: -​Obra abierta para adultos: Una versión conceptual del juego para adultos, usada como herramienta en contextos de creatividad, mediación artística o terapias familiares. No como juguete, sino como dispositivo simbólico. Destination: 1 Item: Title: Destination: 1 Item: Title: 5.4.1.2. Diseño de producto Destination: 1 Item: Title: 5.4.1.3. Identidad visual Destination: 1 Item: Title: Naming Destination: 1 Item: Title: Logotipo Destination: 1 Item: Title: Imagotipo derivado Destination: 1 Item: Title: 5.4.1.4 Posicionamiento Destination: 1 Item: Title: Misión​Facilitar una infancia más libre, creativa y conectada, mediante un juego que no entretiene, sino que despierta; que no enseña, sino que deja aprender. Destination: 1 Item: Title: Visión Destination: 1 Item: Title: Valores Destination: 1 Item: Title: 5.4.2. Precio Destination: 1 Item: Title: 5.4.3. Distribución Destination: 1 Item: Title: 5.4.4. Comunicación Destination: 1 Item: Title: 5.5. Plan de lanzamiento Destination: 1 Children: Item: Title: 5.5.1. Objetivos de lanzamiento Destination: 1 Item: Title: 5.5.2. Estrategia de lanzamiento y entrada al mercado Destination: 1 Children: Item: Title: 5.5.2.1. Fases lanzamiento Destination: 1 Item: Title: 5.6. Plan comunicación Destination: 1 Children: Item: Title: 5.6.1. Objetivos de comunicación Destination: 1 Item: Title: 5.6.2. Públicos objetivos Destination: 1 Item: Title: 5.6.3. Mensajes clave Destination: 1 Item: Title: 5.6.4. Tono y estilo Destination: 1 Item: Title: 5.6.5. Insight, concepto creativo y claim Destination: 1 Item: Title: 5.6.6. Acciones comunicativas Destination: 1 Children: Item: Title: Talleres en escuelas Destination: 1 Item: Title: Colaboraciones con influencers Destination: 1 Item: Title: El país de los niños Destination: 1 Item: Title: Público objetivo: Destination: 1 Item: Title: Objetivos específicos: Destination: 1 Item: Title: Canal o soporte: Destination: 1 Item: Title: Temporalización: Destination: 1 Item: Title: Justificación: Destination: 1 Children: Item: Title: Ideas de cera Destination: 1 Item: Title: Argaia tour Destination: 1 Item: Title: 5.7. Resultados esperados, evaluación y control Destination: 1 Children: Item: Title: 5.7.1 Resultados esperados Destination: 1 Item: Title: 5.7.2 Indicadores y KPIs principales Destination: 1 Children: Item: Title: KPIs de comunidad y visibilidad Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: KPIs de posicionamiento y percepción de marca Destination: 1 Item: Title: 5.7.3 Evaluación y control Destination: 1 Item: Title: 5.7.4 Herramientas Destination: 1 Item: Title: 5.7.5. Cronograma del seguimiento Destination: 1 Item: Title: 5.7.6. Gestión de riesgos y planes de contingencia Destination: 1 Item: Title: 5.8. Cronograma Destination: 1 Item: Title: Destination: 1 Item: Title: 5.9. Presupuesto general Destination: 1 Children: Item: Title: Costes de producción Destination: 1 Item: Title: Destination: 1 Item: Title: Costes de comunicación Destination: 1 Item: Title: Destination: 1 Item: Title: Costes de distribución Destination: 1 Item: Title: Destination: 1 Item: Title: Costes operativos y herramientas Destination: 1 Item: Title: Destination: 1 Item: Title: Resumen del presupuesto total Destination: 1 Item: Title: 5.10. Conclusión Destination: 1 Item: Title: 6. Anexos Destination: 1 Item: Title: 7. 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159, 411, 173 Flags: Print Annotation: Subtype: Link Rect: 539, 131, 542, 145 Flags: Print Annotation: Subtype: Link Rect: 72, 115, 394, 129 Flags: Print Page: Sequence: 108 Annotations: Annotation: Subtype: Link Rect: 539, 646, 542, 660 Flags: Print Annotation: Subtype: Link Rect: 72, 630, 451, 644 Flags: Print Annotation: Subtype: Link Rect: 241, 559, 350, 572 Flags: Print Annotation: Subtype: Link Rect: 539, 487, 542, 501 Flags: Print Annotation: Subtype: Link Rect: 72, 471, 208, 485 Flags: Print Annotation: Subtype: Link Rect: 539, 443, 542, 457 Flags: Print Annotation: Subtype: Link Rect: 72, 427, 174, 441 Flags: Print Annotation: Subtype: Link Rect: 406, 356, 535, 370 Flags: Print Annotation: Subtype: Link Rect: 539, 296, 542, 310 Flags: Print Annotation: Subtype: Link Rect: 72, 280, 272, 294 Flags: Print Annotation: Subtype: Link Rect: 539, 181, 542, 195 Flags: Print Annotation: Subtype: Link Rect: 72, 165, 228, 179 Flags: Print Annotation: Subtype: Link Rect: 539, 105, 542, 119 Flags: Print Annotation: Subtype: Link Rect: 72, 90, 286, 103 Flags: Print Page: Sequence: 109 Annotations: Annotation: Subtype: Link Rect: 539, 690, 542, 704 Flags: Print Annotation: Subtype: Link Rect: 72, 674, 262, 688 Flags: Print Annotation: Subtype: Link Rect: 539, 630, 542, 644 Flags: Print Annotation: Subtype: Link Rect: 72, 614, 537, 628 Flags: Print Annotation: Subtype: Link Rect: 72, 598, 536, 612 Flags: Print Annotation: Subtype: Link Rect: 72, 583, 281, 596 Flags: Print Annotation: Subtype: Link Rect: 130, 539, 508, 553 Flags: Print Annotation: Subtype: Link Rect: 108, 495, 378, 509 Flags: Print Annotation: Subtype: Link Rect: 539, 451, 542, 465 Flags: Print Annotation: Subtype: Link Rect: 72, 436, 356, 449 Flags: Print Annotation: Subtype: Link Rect: 539, 408, 542, 421 Flags: Print Annotation: Subtype: Link Rect: 72, 392, 368, 406 Flags: Print Annotation: Subtype: Link Rect: 352, 304, 532, 318 Flags: Print Annotation: Subtype: Link Rect: 539, 161, 542, 175 Flags: Print Annotation: Subtype: Link Rect: 72, 145, 246, 159 Flags: Print Annotation: Subtype: Link Rect: 307, 86, 514, 99 Flags: Print Page: Sequence: 110 Annotations: Annotation: Subtype: Link Rect: 539, 678, 542, 692 Flags: Print Annotation: Subtype: Link Rect: 72, 662, 183, 676 Flags: Print Annotation: Subtype: Link Rect: 307, 634, 434, 648 Flags: Print Annotation: Subtype: Link Rect: 539, 606, 542, 620 Flags: Print Annotation: Subtype: Link Rect: 72, 590, 298, 604 Flags: Print Annotation: Subtype: Link Rect: 192, 487, 363, 501 Flags: Print Annotation: Subtype: Link Rect: 539, 443, 542, 457 Flags: Print Annotation: Subtype: Link Rect: 72, 427, 262, 441 Flags: Print Annotation: Subtype: Link Rect: 539, 384, 542, 397 Flags: Print Annotation: Subtype: Link Rect: 72, 368, 532, 382 Flags: Print Annotation: Subtype: Link Rect: 72, 352, 536, 366 Flags: Print Annotation: Subtype: Link Rect: 72, 336, 140, 350 Flags: Print Annotation: Subtype: Link Rect: 539, 292, 542, 306 Flags: Print Annotation: Subtype: Link Rect: 72, 276, 536, 290 Flags: Print Annotation: Subtype: Link Rect: 72, 261, 274, 274 Flags: Print Annotation: Subtype: Link Rect: 388, 233, 507, 247 Flags: Print Annotation: Subtype: Link Rect: 539, 161, 542, 175 Flags: Print Annotation: Subtype: Link Rect: 72, 145, 403, 159 Flags: Print Page: Sequence: 111 Annotations: Annotation: Subtype: Link Rect: 539, 706, 542, 720 Flags: Print Annotation: Subtype: Link Rect: 72, 690, 372, 704 Flags: Print Annotation: Subtype: Link Rect: 539, 618, 542, 632 Flags: Print Annotation: Subtype: Link Rect: 72, 602, 539, 616 Flags: Print Annotation: Subtype: Link Rect: 72, 586, 145, 600 Flags: Print Annotation: Subtype: Link Rect: 539, 543, 542, 557 Flags: Print Annotation: Subtype: Link Rect: 72, 527, 421, 541 Flags: Print Page: Sequence: 112 Checksum: 2c8753b9 Type: CRC32 Checksum: 06681ffd0327b8b3f45a4a2c555b00ec Type: MD5 Checksum: b5779ae7b27463896003a0c075ef8c9ba792d13e Type: SHA-1 Checksum: ee251b413334f7435b46360c01f01cea566bda0e0de9ea000af2b5249461d2b7 Type: SHA-256