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Introducció Destination: 1 Item: Title: 2. Marc teòric Destination: 1 Children: Item: Title: 2.1. Campanyes nadalenques: màrqueting estacional i publicitat emocional Destination: 1 Item: Title: 2.2. La publicitat com a creadora i reproductora dels valors socials: la família Destination: 1 Children: Item: Title: 2.2.1. Evolució de la representació de la família en la publicitat Destination: 1 Item: Title: 2.3. Gènere i publicitat: valors feministes i diversitat Destination: 1 Item: Title: 3. Hipòtesis Destination: 1 Item: Title: 4. Metodologia Destination: 1 Children: Item: Title: 4.1. Disseny de la recerca i enfocament general Destination: 1 Item: Title: 4.2. Selecció del corpus d'anàlisi Destination: 1 Item: Title: 4.3. Instruments de recollida de dades Destination: 1 Children: Item: Title: 4.3.1. Fitxes tècniques dels anuncis Destination: 1 Item: Title: 4.3.2. Fitxa d'anàlisi de contingut Destination: 1 Item: Title: 4.4. Procediment d'anàlisi de les dades Destination: 1 Item: Title: 5. Anàlisi de resultats Destination: 1 Children: Item: Title: 5.1. Composició familiar i social: Predomini del model tradicional Destination: 1 Item: Title: 5.2. Rols de gènere i estereotips: Persistència i discrets intents de trencament Destination: 1 Item: Title: 5.3. Diversitat i inclusió: Un retrat poc fidel a la pluralitat social Destination: 1 Item: Title: 5.4. Estratègies narratives i emocionals: El relat familiar i la connexió afectiva Destination: 1 Item: Title: 6. Conclusions Destination: 1 Item: Title: Destination: 1 Item: Title: 7. Referències bibliogràfiques Destination: 1 Item: Title: Destination: 1 Item: Title: 8. 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