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Introducció Destination: 1 Children: Item: Title: Destination: 1 Item: Title: 1.1 Estat de la qüestió Destination: 1 Item: Title: 1.2 Objecte de recerca i objectius Destination: 1 Item: Title: 1.3 Hipòtesis Destination: 1 Item: Title: 1.4 Metodologia Destination: 1 Item: Title: 2. Marc teòric Destination: 1 Children: Item: Title: 2.1 Contextualització, evolució del màrqueting d’influències i influencers Destination: 1 Children: Item: Title: 2.1.1 Les xarxes socials en l’actualitat Destination: 1 Item: Title: 2.1.2 Màrqueting d’influència Destination: 1 Item: Title: 2.1.3 Influencers, els nous prescriptors digitals Destination: 1 Item: Title: 2.1.4 Instagram com a plataforma del màrqueting d’influència Destination: 1 Item: Title: 2.2 Legislació, autoregulació i normes de plataforma aplicables Destination: 1 Children: Item: Title: 2.2.1 Legislació espanyola Destination: 1 Children: Item: Title: 2.2.1.1 Llei General de Comunicació Audiovisual Destination: 1 Item: Title: 2.2.1.2 Reial Decret 444/2024 pel qual es regulen els requisits a l'efecte de ser considerat usuari d'especial rellevància dels serveis d'intercanvi de vídeos a través de plataforma Destination: 1 Item: Title: 2.2.2 Normativa europea Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: 2.2.3 Regulació Instagram Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: 2.2.4 Autoregulació Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: 3. Treball de camp Destination: 1 Children: Item: Title: 3.1 Resultats Destination: 1 Children: Item: Title: 3.1.1 Anàlisi descriptiva: tipus de post i interaccions Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: 3.1.2 Presència de marques, esments i publicitat explícita Destination: 1 Item: Title: 3.2 Discussió Destination: 1 Item: Title: Destination: 1 Item: Title: 4. Conclusions Destination: 1 Children: Item: Title: 4.1 Acompliment dels objectius Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: 4.2 Validació d’hipòtesis Destination: 1 Item: Title: 4.3 Conclusions generals Destination: 1 Item: Title: Destination: 1 Item: Title: Referències bibliogràfiques Destination: 1 Children: Item: Title: Destination: 1 Item: Title: Relació de normes citades Destination: 1 Item: Title: Annexos Destination: 1 Children: Item: Title: Annex I Destination: 1 Item: Title: Annex II Destination: 1 Item: Title: Annex III Destination: 1 Item: Title: Destination: 1 Item: Title: Destination: 1 Item: Title: Annex IV Destination: 1 Item: Title: Annex V Destination: 1 Item: Title: Annex VI Destination: 1 Filters: FilterPipeline: FlateDecode FilterPipeline: DCTDecode Images: Image: NisoImageMetadata: FormatName: image/png ImageWidth: 1414 ImageHeight: 2000 BitsPerSample: 8 BitsPerSampleUnit: integer Filter: FlateDecode Image: 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