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Introducción Destination: 1 Children: Item: Title: 1.1. Contextualización y justificación del trabajo Destination: 1 Item: Title: 1.2. Objetivos de estudio Destination: 1 Item: Title: 1.3. Metodología Destination: 1 Item: Title: 2. Marco teórico Destination: 1 Children: Item: Title: 2.1. Comunicación cultural e intercultural Destination: 1 Children: Item: Title: 2.1.1. Definición de comunicación cultural e intercultural Destination: 1 Item: Title: 2.1.2. Teorías y modelos de comunicación intercultural Destination: 1 Item: Title: 2.1.3. Barreras y retos de la comunicación intercultural: familiaridad y adaptación Destination: 1 Item: Title: 2.2. La comunicación intercultural para el desarrollo Destination: 1 Children: Item: Title: 2.2.1. Impacto en el desarrollo socioeconómico y las relaciones internacionales Destination: 1 Item: Title: 2.2.2 La comunicación intercultural y la diplomacia como herramientas de “soft-power” en Corea del Sur Destination: 1 Item: Title: 2.3. La comunicación intercultural y el soft-power en la diplomacia pública Destination: 1 Children: Item: Title: 2.3.1. Diplomacia pública vs propaganda Destination: 1 Item: Title: 2.3.2. Cómo un país puede ser una marca: “nation branding” y “place branding” Destination: 1 Item: Title: 2.3.3. Estrategias diplomáticas en el ejercicio de soft power Destination: 1 Item: Title: 2.4. La relevancia de la comunicación institucional en organismos internacionales Destination: 1 Children: Item: Title: 2.4.1. Definición y usos de la comunicación institucional Destination: 1 Item: Title: 2.4.2. Técnicas para la comunicación institucional Destination: 1 Item: Title: 2.4.3 Comunicación institucional y posicionamiento en el ámbito local Destination: 1 Item: Title: 3. Benchmarking internacional Destination: 1 Children: Item: Title: 3.1. Modelos de comunicación institucional en consulados de Corea Destination: 1 Children: Item: Title: 3.1.1. Consulado de Corea en Los Ángeles Destination: 1 Item: Title: 3.1.2. Consulado de Corea en Frankfurt Destination: 1 Item: Title: La web del consulado se organiza en cuatro secciones principales: Destination: 1 Item: Title: 3.1.3. Consulado de Corea en Nagoya Destination: 1 Item: Title: 3.2. Modelos de comunicación institucional en consulados de Barcelona Destination: 1 Children: Item: Title: 3.2.1. Consulado de Estados Unidos en Barcelona Destination: 1 Item: Title: 3.2.2. Consulado de Argentina en Barcelona Destination: 1 Item: Title: 3.3. Otras instituciones culturales: el caso del Goethe Institut Destination: 1 Item: Title: 3.2. Aspectos estratégicos útiles de los casos analizados Destination: 1 Item: Title: 4. Estrategias de comunicación para el Consulado General de la República de Corea en Barcelona Destination: 1 Children: Item: Title: 4.1. Diagnóstico de la situación actual del Consulado Destination: 1 Children: Item: Title: 4.1.1. Análisis de la situación comunicativa actual Destination: 1 Item: Title: 4.1.2 Análisis de las necesidades de comunicación y percepción pública Destination: 1 Item: Title: 4.2 Objetivos de las estrategias de comunicación Destination: 1 Children: Item: Title: Construcción de una imagen institucional fuerte: Fortalecer la imagen del consulado como una institución cercana, eficiente y culturalmente activa. Esto requiere coherencia entre los diferentes canales de comunicación, mejora de la experiencia digital... Destination: 1 Item: Title: 4.3. Análisis DAFO Destination: 1 Item: Title: 4.4. Estrategias de comunicación propuestas Destination: 1 Children: Item: Title: 4.4.1. Distribución de contenidos de la página web Destination: 1 Item: Title: 4.4.2. Estrategia de redes sociales Destination: 1 Children: Item: Title: 4.4.2.1. Perfil de Instagram Destination: 1 Item: Title: 4.4.2.2. Perfil de Facebook Destination: 1 Item: Title: 4.4.2.3. Perfil de Twitter (X) Destination: 1 Item: Title: 4.4.2.4. Perfil en YouTube Destination: 1 Item: Title: 4.4.3. Organización de eventos y contacto con la comunidad local Destination: 1 Item: Title: 4.5. Implementación de las estrategias comunicativas Destination: 1 Item: Title: El plan de comunicación propuesto está sujeto a modificaciones y adaptaciones en función de las capacidades y recursos disponibles en el Consulado de Corea en Barcelona. Aunque no se establece un presupuesto para la implementación, es fundamental inco... Destination: 1 Item: Title: Este trabajo pretende portar una propuesta y diseño de diversas estrategias de comunicación para el Consulado General de la República de Corea en Barcelona, mediante una investigación teórica previa, las necesidades comunicativas actuales y los modelo... 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