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PLANTEAMIENTO DE LA INVESTIGACIÓN Destination: 1 Children: Item: Title: 1.1. Introducción Destination: 1 Item: Title: 1.2. Justificación Destination: 1 Item: Title: 1.3. Pregunta general y preguntas específicas Destination: 1 Item: Title: 1.4. Objetivo general y objetivo específico Destination: 1 Item: Title: 1.5. Limitaciones Destination: 1 Item: Title: 2. MARCO TEÓRICO Destination: 1 Children: Item: Title: 2.1. Antecedentes Destination: 1 Item: Title: 2.2. Definición del Product Placement Destination: 1 Item: Title: 2.3. Tipos de Product Placement Destination: 1 Children: Item: Title: 2.3.1. Product Placement Pasivo: Destination: 1 Children: Item: Title: a) Pasivo principal Destination: 1 Item: Title: b) Pasivo secundario Destination: 1 Item: Title: 2.3.2. Product Placement Activo: Destination: 1 Item: Title: 2.3.3. Product Placement Verbal: Destination: 1 Item: Title: 2.3.4. Product Placement Hiperactivo: Destination: 1 Item: Title: 2.3.5. Product Placement Interactivo (Plinking o Product Linking): Destination: 1 Item: Title: 2.4. Origen y fenómeno de Twitch Destination: 1 Children: Item: Title: 2.4.1. Nacimiento y Origen Destination: 1 Item: Title: 2.4.2. Especificidades comunicativas Destination: 1 Item: Title: 2.4.3. Surgimiento de nuevos términos (Streaming, Streamer, Comunidad) Destination: 1 Item: Title: 2.5. Product Placement como estratégia publicitaria Destination: 1 Children: Item: Title: 2.5.1. Product placement como opción para el desarrollo de las marcas Destination: 1 Item: Title: 2.5.2. Convivencia del product placement con streamers, caso Ibai y Auronplay Destination: 1 Item: Title: 3. METODOLOGÍA Destination: 1 Children: Item: Title: 3.1. Análisis de contenidos Destination: 1 Item: Title: 3.2. Encuesta Destination: 1 Children: Item: Title: 3.2.1. Diseño del cuestionario Destination: 1 Item: Title: 3.3. Muestra Destination: 1 Children: Item: Title: 3.3.1. Descripción de la muestra Destination: 1 Item: Title: 3.4. Cronograma de trabajo Destination: 1 Item: Title: 4. RESULTADOS Destination: 1 Children: Item: Title: 4.1. Resultados del análisis de contenido Destination: 1 Children: Item: Title: 4.1.1. Auronplay Destination: 1 Item: Title: 4.1.2. Ibai Destination: 1 Item: Title: 4.2. Resultados de la encuesta Destination: 1 Item: Title: 5. CONCLUSIONES Destination: 1 Item: Title: 6. REFERENCIAS BIBLIOGRÁFICAS Destination: 1 Item: Title: 7. 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