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This is an ADLAB PRO video.

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ADLAB PRO is a project funded
by the European Union.

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This video is made available
to you

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on a Creative Commons licence.

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Hello. I’m Iwona Mazur
from Adam Mickiewicz University

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in Poznan, Poland.
In this ADLAB PRO video

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I will talk
about audio introductions.

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This is Unit 9
"Screen AD: audio introductions"

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in Module 2 "Screen AD".

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An audio introduction,
or an AI for short,

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is a piece of running text
that includes

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factual and visual information
about an audiovisual product.

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In this video we will focus
on AIs for films.

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An audio introduction may be used
in combination with an AD

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or as a stand-alone piece of text.

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If an AI is to be used
in combination with an AD,

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it has be consistent with it,
for example

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in terms of naming characters
or places.

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There are several functions
that an AI serves.

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The functions will largely determine
the elements

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that should be included
in an audio introduction.

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First, there is
the informative function.

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The information provided in an AI
may include the director,

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awards and critical acclaim, genre,

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synopsis,
running time of the film, etc.

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Next, there is
the foreshadowing function,

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which entails, for example,
providing more detailed information

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about characters and locations

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or explaining the relevant
intertextual references.

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Then there is
the expressive-aesthetic function.

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Here details about the visual style
of the film are provided,

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such as film color
or unusual editing techniques.

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This function is
highly important especially

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for visually thrilling films,

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as ADs do not allow

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for elaborate descriptions
of camera work.

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Finally, there is
the instructive function.

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It informs the users of any
technical and practical issues,

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such as how characters or locations
will be named in the AD.

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In the case of a cinema screening,

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it can also give
such practical details

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as increasing volume on the headset
in scenes with loud music.

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When drafting the AI start
with the more factual information

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and then move on
to the more descriptive details.

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Remember that AIs are dense
with information

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and as such can be difficult
to process by the audience.

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Try to use simple sentences,

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clear conjunctions
and specific vocabulary.

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Make sure the AI is vivid
and engaging.

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Finalize your AI
after the AD is finalized.

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Otherwise you risk repeating

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or omitting some information
or being inconsistent.

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If the AI is to be recorded, rather
than read out live in the cinema,

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record it yourself
or have a voice talent do it.

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It is best done in a professional
recording studio.

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To prepare this video
I used the chapter

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on audio introductions
in the ADLAB guidelines.

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Read it, if you want
to find out more.

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I also recommend that you read
Fryer’s and Romero Fresco’s article

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on AIs as well as have a look
at other materials in this unit,

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which include an actual example
of an audio introduction.

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This was a wide overview
of what audio introductions are.

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I hope you have learned a bit more
about this topic.

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The preparation
of this presentation

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was supported by ADLAB PRO.
Audio Description:

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A Laboratory for the Development
of a New Professional Profile

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financed by the European Union
under the Erasmus+ Programme,

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Key Action 2,
Strategic Partnerships.

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Project number:

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2016-1-IT02-KA203-024311.

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The information and views
set out in this presentation

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are those of the authors
and do not necessarily reflect

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the official opinion
of the European Union.

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Neither the European Union
institutions and bodies

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nor any person acting
on their behalf

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may be held responsible
for the use

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which may be made of
the information contained therein.

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This was an ADLAB PRO video.

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ADLAB PRO partners are:
University of Trieste,

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Universitat Autònoma
de Barcelona,

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University of Antwerp,
Adam Mickiewicz University,

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RTV Slovenia,
Utopian Voices,

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Soundfocus and Royal National
Institute of Blind People.

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ADLAB PRO was funded
by the European Union.

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This video was made available
to you

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on a Creative Commons licence.